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Archive for the ‘Social Marketing’ Category

Article Contributed by Kara Masterson Almost every American has a smartphone that they use to find a business, making online presence of the utmost importance. The problem is that nearly half of US small businesses do not have an online presence, which is problematic. The following tips will help you build your online portfolio and make a […]

Article Contributed by Hannah Whittenly The website that you create for your business is the first impression that viewers will have of the products and services that you offer. Many websites are simple in design while still offering beauty, insight to the company and images that are strategically placed and stunning in design. However, if […]

Article Contributed by Abhishek Talreja Embracing technology is inevitable for every business. Using social technologies can terrifically improve business productivity. “By using social technologies, companies can raise the productivity of knowledge workers by 20 to 25 percent” (Source) Building interactive communities that share information and collaborate is a need of the hour for businesses of today. […]

  • Comments Off on Why Enterprise Social Networking Is The Need of The Hour

LinkedIn, with its popularity only increasing, is proving to be an excellent platform for professionals. Although at first, it started out as a mere networking tool it has grown into so much more than that. LinkedIn is now used for business development, marketing, recruitments, sales and more. LinkedIn and other social media tools are especially […]

  • Comments Off on 5 Things A Startup Should Never Do On Linkedin

Unlike Google Adwords, Facebook lets you target advertisements based on demographics. It is possible to target your ads based on factors like the age, location and gender of the user. This makes it an attractive medium for B2C businesses to promote their wares. Things are slightly different for B2B where you do not target consumers […]

  • Comments Off on 5 Tips For B2B Entrepreneurs To Advertise On Facebook

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About is a small business blog dedicated to providing business advice and resources to our community of aspiring entrepreneurs. Our specially hand-picked panel of Network experts regularly contribute entrepreneurial content and professional tips for small business owners worldwide.