To answer that question is the holy grail of copywriting.  Understanding what motivates buyers then replicating those triggers in writing has been the goal of professional marketers for decades.  Problem is, there isn’t just one thing. Among the many elements that contribute to positive buying behavior are: Price Stage of life Familiarity Place in the [...]

Article Contributed by Danielle Pinterest is the hottest new social networking platform, and is quickly becoming a great way to connect with friends as well as customers. If you are not familiar with the Pinterest concept, it’s easy. Users can “pin” websites as they browse, which creates a virtual bulletin board of interesting ideas they [...]

Small business is flocking to online video as a powerful marketing tool. Online video viewing is skyrocketing with uber-video juggernaut YouTube leading the way. Video marketing is here to stay, so entrepreneurs must lead, follow or get out of the way! Online video is very effective because it creates a personal connection, helping to increase [...]

A while ago, I was attending an event and I met someone who offered a service I needed. We exchanged cards and promised to be in touch when we returned home. When I got home I turned over all those business cards to my team member as usual to enter into our database for follow [...]