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Archive for the ‘Sales & Marketing’ Category

Article Contributed by Lee Bierton Creating a Trade Show Stand Which Works in Harmony with Digital Marketing Exhibitions and trade shows were once considered to be the pinnacle of face-to-face marketing. Product launches, meetings and most importantly selling were confined to a select few dates on the calendar. Before the digital era, the only way of […]

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If I were your prospective customer, why should I do business with you above any and all other options? Why would I be an absolute fool to buy what you sell from anyone else but you? That answer should be clearly articulated in the form of your USP. What you need to know… A USP […]

No matter the industry your business is in, in this digital age, content marketing is a must for all ventures if you want to attract and engage more customers, build your brand, boost referrals, reduce marketing costs and enjoy other benefits. However, for many entrepreneurs, knowing how to go about content marketing without being too […]

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Article Contributed by Jennifer Livingston Video marketing–the incorporation of videos into your marketing strategies in order to promote your company, product or services–is becoming more popular in today’s marketing world. As a matter of fact, sixty-five percent of executives visit the marketer’s website and thirty-nine percent contact a vendor after viewing a particular video. “How […]

Article Contributed by Rand Brenner Marketing your products or services doesn’t mean you have to spend big bucks. “Riding the Coattails” of a well-known brand is a licensing strategy to get instant market recognition for your products or services. This strategy taps into the consumer recognition of a well-known brand. Many types of companies – […]

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