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Archive for the ‘Sales & Marketing’ Category

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker People fail at marketing for a variety of reasons. This list is not meant to be all-inclusive but here are the most common reasons I encounter: Never been trained in marketing […]

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Article Contributed by Walter Moore The SEO and SEM business has grown by leaps and bounds from the simple concepts behind online marketing to a tremendously complex set of tasks. There is a whole lot of jargon involved and an even larger list of confusing prerequisites which wards a lot of people off, but it […]

  • Comments Off on Demystifying the Local SEO Strategy for Non-Tech People

Article Contributed by Anoop Chaphekar Advertising and marketing have come a long way since the first video commercial was made. With new ways to access media, businesses all over the world are maximizing on advertising strategies by using these new media pathways as channels to reach a larger demographic. Business explainer videos are just one […]

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Article Contributed by Beata Green With the increase in the number of mobile devices, their importance grows as well. Just think – the number of mobile devices already outnumbers the amount of people. By 2020, half of the world’s population will have access to the Internet from their mobile devices. This fact urges businesses to […]

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Article Contributed by Lee Bierton Creating a Trade Show Stand Which Works in Harmony with Digital Marketing Exhibitions and trade shows were once considered to be the pinnacle of face-to-face marketing. Product launches, meetings and most importantly selling were confined to a select few dates on the calendar. Before the digital era, the only way of […]

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About is a small business blog dedicated to providing business advice and resources to our community of aspiring entrepreneurs. Our specially hand-picked panel of Network experts regularly contribute entrepreneurial content and professional tips for small business owners worldwide.