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Archive for the ‘Sales & Marketing’ Category

Figuring out a market go-to strategy can be a challenging task. Add to this the complexity of culture and economics from across the world and it is clear why few businesses successfully make the transition from being a domestic player to an international corporation. Take McDonald’s for example. The extremely successful quick service chain is […]

Article Contributed by Kumar Venkatesiah Launching a business in a saturated market can be an overwhelming experience. Depending on the industry you are in, you may have competitors that have high brand equity and those who have existed in the business for several decades. Establishing credibility and trustworthiness in a market overrun by such competitors […]

  • Comments Off on 3 Ways To Penetrate A Saturated Market

Article Contributed by Christina White In this fast-paced tech-oriented world, more and more people are focusing their advertising efforts towards online and mobile marketing practices. This is perfectly understandable; as more than half of all internet traffic is now coming from a mobile device. However, when it comes to grabbing the people attention, it may […]

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker People fail at marketing for a variety of reasons. This list is not meant to be all-inclusive but here are the most common reasons I encounter: Never been trained in marketing […]

  • Comments Off on Why Do People Fail at Marketing Their Business?

Article Contributed by Walter Moore The SEO and SEM business has grown by leaps and bounds from the simple concepts behind online marketing to a tremendously complex set of tasks. There is a whole lot of jargon involved and an even larger list of confusing prerequisites which wards a lot of people off, but it […]

  • Comments Off on Demystifying the Local SEO Strategy for Non-Tech People


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