This has to be one of the most frequent questions I get asked about writing website copy.  I can understand why.  It seems everywhere you look there is different advice about how many words/pages it takes to sell a widget.  When you lay out all the different pieces to the puzzle, however, it gets easier [...]

The world of business advertising has changed dramatically in the past five years. With the massive prevalence of the internet and potential advertising platforms such as Facebook and YouTube, you could be forgiven for thinking that traditional forms of advertising such as branded stationary and company brochures were becoming obsolete. As it happens, these offline [...]

It is important to identify the prospects that will have the highest need for your product or service.  These are your best prospects—the ones who are most likely to buy, use, and recommend you and your services. When you have identified your best prospects and know where to find them, you can use your marketing [...]

Article Contributed by Kay Ackerman Your carefully crafted marketing email won’t even have a chance to impact your mailing list unless it includes a well-crafted subject line. People are inundated with emails, and, even if they subscribed to your mailing list, they may not be interested in hearing much of what you have to say. [...]