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Archive for the ‘Sales & Marketing’ Category

America’s Backbone Weekly: Stay Connected Promote Your Small Business With E-Newsletters By Nicole Altavilla for America’s Backbone Weekly Spending the time and energy to obtain clients’ email addresses can give small businesses a big advantage when it comes to marketing efforts. E-newsletters, for example, are an inexpensive yet highly effective way to communicate with clients […]

Planning a charity event can take months, but what’s the use of all that event planning if no one knows about it to show up? Promoting your charity event is a vital part of the process and needs to be a factor when considering your overall budget. While you want to make sure costs are […]

There I was – stuck, staring at my computer screen and gritting my teeth. “All these calculators are virtually the same. All calculators add, subtract, divide and multiply.” I huffed, “How am I supposed to write different copy for 25 calculators that are all pretty much identical?” Ever been there? Ever had several catalog or […]

Infographic contributed by Keith Tully of Real Business Rescue Source: How B2B Businesses Are Tackling Social Media In 2015

Practically everybody has dreams of earning a bit of media coverage and being flooded with business. Unfortunately, that’s easier said than done. The main reason most press releases fail is because they are self-promotional. Promotional copy is the cardinal sin of press releases. Reporters want news, not advertisements, so before you begin to write, pick […]



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