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Archive for the ‘Sales & Marketing’ Category

Article Contributed by Anand Srinivasan Startup entrepreneurs have a very distorted view of how discount marketing campaigns work. It is commonly believed that the only way to penetrate a saturated market is by offering massive discounts. In other words, discounts are merely seen as a way to generate sales where none exist. However, this couldn’t […]

Trade shows are a fantastic opportunity for businesses of all sizes to publicize their products and make new leads. But a bit of prior planning can make all the difference to an average trade show, helping to make it into a success for your business. If you are planning your next trade show, here are […]

One of the most important things tied to high conversion rates is making an effective call-to-action (CTA) on your website. Engaging your audience and visitors in this way may be exactly what you need to boost your business and see your business flourish. There are some tactics you should keep in mind when approaching CTA […]

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Not-So-News Flash: Paid Traffic costs money… sometimes lots of it. So, the last thing you want to do is drain your marketing budget to paying for low-quality, unengaged traffic. To help you make the most of your marketing dollars, here are some key questions to think about before you begin your next paid traffic campaign. […]

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Figuring out a market go-to strategy can be a challenging task. Add to this the complexity of culture and economics from across the world and it is clear why few businesses successfully make the transition from being a domestic player to an international corporation. Take McDonald’s for example. The extremely successful quick service chain is […]

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