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Archive for the ‘Sales & Marketing’ Category

Article Contributed by Christina White In this fast-paced tech-oriented world, more and more people are focusing their advertising efforts towards online and mobile marketing practices. This is perfectly understandable; as more than half of all internet traffic is now coming from a mobile device. However, when it comes to grabbing the people attention, it may […]

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker People fail at marketing for a variety of reasons. This list is not meant to be all-inclusive but here are the most common reasons I encounter: Never been trained in marketing […]

Article Contributed by Walter Moore The SEO and SEM business has grown by leaps and bounds from the simple concepts behind online marketing to a tremendously complex set of tasks. There is a whole lot of jargon involved and an even larger list of confusing prerequisites which wards a lot of people off, but it […]

Article Contributed by Anoop Chaphekar Advertising and marketing have come a long way since the first video commercial was made. With new ways to access media, businesses all over the world are maximizing on advertising strategies by using these new media pathways as channels to reach a larger demographic. Business explainer videos are just one […]

Article Contributed by Beata Green With the increase in the number of mobile devices, their importance grows as well. Just think – the number of mobile devices already outnumbers the amount of people. By 2020, half of the world’s population will have access to the Internet from their mobile devices. This fact urges businesses to […]



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