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Archive for the ‘Sales & Marketing’ Category

Article Contributed by Keith Elton When I started my first business – I needed to keep costs as low as possible. The reality was, I simply couldn’t afford expensive or wide-reaching professional advertising campaigns. But I still needed to get more customers. With little money coming in, I was stuck thinking of ways to grow […]

Article Contributed by Maria Estrada People have predicted that cards would become a staple in mobile, and eventually, web marketing as online content is being broken down into separate components and reassembled in the form of cards. We are welcoming the era of personalized experiences at the palm of our hands. In the real world, […]

When it comes to internet marketing, most small business owners are reluctant to start. They can only imagine spiralling costs in a highly competitive market – but with the right strategies, that won’t be the reality. In fact, you can conduct your internet marketing on a shoestring budget and still get your name out there. […]

Article Contributed by Anand Srinivasan Startup entrepreneurs have a very distorted view of how discount marketing campaigns work. It is commonly believed that the only way to penetrate a saturated market is by offering massive discounts. In other words, discounts are merely seen as a way to generate sales where none exist. However, this couldn’t […]

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Trade shows are a fantastic opportunity for businesses of all sizes to publicize their products and make new leads. But a bit of prior planning can make all the difference to an average trade show, helping to make it into a success for your business. If you are planning your next trade show, here are […]

  • Comments Off on Fertilize Your Business: Successful Trade Show Ideas and Insights

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About is a small business blog dedicated to providing business advice and resources to our community of aspiring entrepreneurs. Our specially hand-picked panel of Network experts regularly contribute entrepreneurial content and professional tips for small business owners worldwide.