Article Contributed by Billy Many businesses think that the best, perhaps only way to create new revenue is to advertise. Indeeed, advertising is and will continue to be an important part of business and commerce. It has long been a way to not only attract new customers but to appeal to new niche markets and [...]

Email newsletters are becoming more and more prevalent these days, and their popularity can be both a plus and a negative. On the positive side, newsletters are easier to create than they were just six months ago. Drag and drop formats, pre-designed templates; it’s so easy to make and distribute them that more and more [...]

For self-employed professionals and small business owners, it’s essential to periodically assess what is and isn’t working in your business, and then to make the necessary adjustments. Because small businesses often don’t have the flexibility of larger firms, this periodic evaluation is even more important for you than it is for larger companies. A while [...]

Many modern small business owners have given up on the “old-school” practice of cold calling in favor of “new-school” methods of marketing such as social media outreach. While this can be effective, your company can still benefit from some good old-fashioned smiling and dialing. There is nothing more important to an entrepreneur than generating new [...]