With all the talk about social media, search engine optimization (SEO) and video, you might think of email as an old-school marketing method. Nothing could be further from the truth. Just take a look at these recent stats as reported by Salesforce.com. ? 44% of email recipients made at least one purchase last year based [...]
How many is enough? How do you know which ones will work? Why do I get such different search counts? These are just three of the dozens of questions I get about keyword research. So, at the prompting of one of my newsletter subscribers, I decided to create a mini-tutorial of sorts for you to [...]
Posted by Marcel Sim in Online Business
Article Contributed by Anca Bradley For small businesses, visibility is key. Customers can’t find you if they don’t know you’re there. While major multi-national companies can throw resources at advertising agencies and gain a higher profile, small organizations don’t have that luxury. SEO, or search engine optimization, is a great equalizer. A noticeable online presence makes [...]
The modern business world has forever been changed by the use of the Internet for getting started in a more cost-effective way. Think about what it took to start a business in the past. You need to have the starting capital to not only start offering your products or services, but you also needed the [...]
It’s almost a weekly occurrence. An email (or four) pops up in my inbox asking for help because pages that once ranked really well in Google have gradually been falling. For most, it happens without fanfare over time, until somebody finally asks the questions, “Where have all of our sales gone?” and “Why can’t anybody [...]
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