If you’ve been online for any length of time, you’ve got a marketing funnel in place. “Build a funnel so you can move traffic from introduction to sales and beyond.” That’s fine advice, as far as it goes. But it’s missing something, and that means your funnels may be a bit…well… leaky. Where the Funnel […]
Above the fold; in a lightbox; at the end of your blog post; on your landing page. The list of “must-have” opt-in form locations seems to get longer every passing year. In an effort to build your prospect list, you diligently comply. But are all those forms doing their job? Or is poor form design […]
Does it seem like copy is shrinking? Everywhere you look you find Facebook ads, tweets and bullet points, the longest of which is a total of 140 characters. I’ve had lots of questions lately about writing short and compelling copy so I thought I’d reveal a few tricks I use that might help you out. […]
Posted by Marcel Sim in Online Business
New Webcomics series brought to you by #entrepreneurfail and GetEntrepreneurial.com. Enjoy! My page views doubled last week. Originally I would have patted myself on the back and celebrated a bit, but not this time. I’ve learned that I was focusing too much on “vanity metrics”. I first found out about vanity metrics from The Lean Startup by Eric […]
I recently saw a post on the Which Test Won blog that caught my attention. The email announcing the test results had a subject line that read: How Much Content Does Your Page Need to Convert The content of the email said this: Finding the perfect balance of content is hard; sometimes too much content is […]
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