Article Contributed by Dave Mathews Whether it’s B2B or B2C, you do business with humans having specific social circle. Since, social circles are growing online, you must have to upgrade your plans and strategies in order to better achieve your objectives. By first quarter of 2012, 41% of B2B companies on Facebook report successful lead generation [...]

First, some context. What exactly is an upsell and a downsell and why is it so important to your business? An upsell is when your prospect has already said “yes” to buying something from you, and then they decide at the same time to buy something else. The classic example of this is the MacDonald’s [...]

Imagine that you are running ads on Facebook and you are really pushing the ads to get click-through, but you have a bit of a problem. People are not converting. Let’s go through a couple of tips on how you can change that around. #1: Start with the basic – Aim to the “right” page [...]

Article Contributed by MerchantSeek.com People buy from those they know and trust. Nowhere is this more true than on the Internet, where you may never even meet anyone in person. Establishing a trust relationship with your potential online clients takes time, but it is well worth the effort! Think about the last time you bought [...]