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Legal

NDA Obsessions: Why you should bare it all (at least most of it) #entrepreneurfail

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New Webcomics series brought to you by #entrepreneurfail and GetEntrepreneurial.com. Enjoy!

If we got a dollar every time someone told us to sign an NDA (non-disclosure agreement), we’d retire right now. The irony is that NDAs, trademarks, patents and copyrights are very expensive to defend for a small business. Many aspiring entrepreneurs are concerned that their startup will come across predators who will steal their idea, so they invest in these legal tools as a precaution. Little do they realize that protecting their idea could cause them to go out of business!

A couple of years ago, we were sued by a Fortune 500 company for a trademark application that we naively filed. Although lawyers said we had a fighting chance, we couldn’t justify the $250K in fighting dollars to take the case to court. The Fortune 500 company shut down our operations. The moral of the story is that NDAs/trademarks/patents/copyrights/other legal toys are great in theory, but unless you have the pockets to defend them, they are nothing but an expensive hobby.

You’ve heard of FOMO (fear of missing out)?  Let’s introduce you to FOSO (fear of stolen opportunities), which is an #entrepreneurfail. Entrepreneurs need to overcome this fear.  There is no way the business or product will be successful while in extended stealth mode.  The iterative feedback needed to create value only happens when the entrepreneur is an “open kimono”, laying all the vulnerabilities out on the table.  Many seasoned entrepreneurs can attest to this.  As the CEO of Skillshare, Michael Karnjanaprakorn, mentioned once, it didn’t matter if others were copying his company’s ideas because his vision and execution were always farther ahead.   And today Skillshare is leaps further than its competitors.

For a simple business idea, skip the NDA, get the work done, launch and you’ll be one step closer to success. (Of course: it’s probably best to get the final word from a lawyer since this is just our opinion!)

We’d love to hear your thoughts. Did you create an NDA? If so, what were your experiences? Tell us in the comments below!

(Enjoyed this comic and post? It was originally posted on #entrepreneurfail: Startup Success)

Categories
Legal

3 Positive Reasons to Do the Right Thing in Business

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Article Contributed by Dr. Joey Faucette

ABC’s “Good Morning America” ran a story recently about 7-year-old Ransom Duel who noticed his classmate choking after eating a bite of a Nutella sandwich. Ransom picked up the jar, read “hazelnuts,” and knowing that his friend has an allergy to nuts, ran to get his teacher who brought an epi-pen and saved the friend’s life.

When asked about it afterwards, Ransom said, “I just did the right thing. I didn’t think, ‘Oh I’m gonna be a hero.’”

What can we learn from Ransom about business ethics?

First, do the right thing regardless.

At first, you might think, “What else would Ransom do?”

Nothing.

He could have done nothing as his friend grew sicker by the second.

The opposite of doing the right thing isn’t necessarily doing the wrong thing. Doing nothing is just as damaging to your business operations. Apathy drains profits. Lack of engagement lessens productivity. The more employees there are, the easier it is for you to say, “Somebody else will do it.”

Take personal responsibility for acting. Make it your business to do the right thing regardless.

Second, depend on someone always watching you.

Ransom didn’t realize his right-thing action would be so public.

At work, when you face an ethical decision, assume someone is watching you. Odds are good they are regardless of whether you see them or not.

If you catch yourself saying, “No one will ever know,” you’re headed down a slippery ethical slope that leads away from doing the right thing. Be assured—someone will know. At the least, you will know. Knowledge of deliberate, unethical behavior erodes your core values, maliciously rearranges your priorities, and removes power from your unique contribution to a profitable business.

Depend on someone always watching you.

Third, deal with consequences either way.

When you do the right thing regardless while fully aware that someone is watching you, you create consequences that are far easier to deal with later. Ransom’s greatest challenge is dealing with all of the attention that comes with being dubbed a “hero.”

When you do nothing or the wrong thing and hope no one sees you, your consequences are extremely difficult to explain away when they come to light. The business you work for eventually displays your unethical choices either through loss of customers, key employees, or critical supplier relationships—all of which lead to lower profits.

You deal with consequences from every decision. Choose easier outcomes to live with.

Work Positive with Ransom Duel today. Do the right thing regardless. Depend on someone always watching you. Deal with consequences either way.

About the Author

Dr. Joey Faucette is the #1 Amazon best-selling author of Work Positive in a Negative World (Entrepreneur Press), Work Positive coach, & speaker who helps business professionals increase sales with greater productivity so they leave the office earlier to do what they love with those they love. Discover more at www.ListentoLife.org.

Categories
Legal

Privacy Tips for Small Businesses

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Article Contributed by Heather Dorso from TRUSTe
You may be a small business, but chances are you collect some form of PII. Even small businesses are accountable for the safety of user PII, and thereby must take adequate measures to protect it. Lead Microsoft.com editor Monte Enbysk gathered TRUSTe’s insight to help develop 6 privacy tips for small businesses:
1. Take inventory of the personal information you collect and store.
2. Analyze how safely you use and store this data.
3. Make sure you’re complying with industry or federal laws.
4. Post a privacy policy that is clear and comprehensive.
5. Have your policy reviewed by an attorney or by a privacy seal program.
6. If you have employees, make sure their personal information is protected too.
According to Enbysk , you should seek the expert opinion of a privacy service like TRUSTe who can help ensure the accuracy and validity of your privacy statement. Not only may a third-party privacy authority ensure your privacy statement and practices are up to par, but a seal from TRUSTe can benefit your brand.
“The Web privacy seal is one of TRUSTe’s most popular products,” says TRUSTe’s VP of Communications, Carolyn Hodge. A privacy seal may be most beneficial to small e-tailers with little or no name recognition outside their hometown or region.
About TRUSTe
TRUSTe Privacy Seals help consumers click with confidence by guiding them to trustworthy Web sites. More than 2,400 Web sites rely on TRUSTe industry best practices to help them make the right decisions about privacy and protecting confidential user information. Half of the top fifty Web sites are certified including Yahoo, AOL, Microsoft, Disney, eBay, Intuit, and Facebook. Independent research shows that when a TRUSTe web seal is present, visitors are more likely to share personal information, register at higher rates and spend more money. To learn more about internet privacy services for SMBs, visit http://www.truste.com/privacy_seals_and_services/small_medium_business_privacy/index.html

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Business Trends Entrepreneurs Entrepreneurship Human Resource Legal Operations Planning & Management

What Every Small Business Owner Should Know About Background Checks

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Your employees are your business’ most expensive asset. According to one estimate, up to a third of a person’s salary is devoted strictly to hiring costs. The cost of hiring the wrong employee is even more- reportedly up to twice an employee’s annual salary. Making smart hiring decisions can be tough- you want an employee that has the requisite skills, qualifications, and certifications, but you also want someone that’s the “right fit” for your business. While it’s relatively easy to verify whether or not an employee graduated from a particular institution or has a driver’s license in a certain state using a background check, the “good fit” question can be a little bit more complicated.
Social Media Searches in Hiring
The Federal Fair Credit Reporting Act defines a “consumer report” as “…any written, oral, or other communication of any information by a consumer reporting agency bearing on a consumer’s credit worthiness, credit standing, credit capacity, character, general reputation, personal characteristics, or mode of living….” You’re not the only one thinking that that description is a little vague. A social media search, especially when conducted by a third party as part of a background check, can constitute a “consumer report” for legal purposes. A social media search also typically reveals all kinds of information that is “off limits” for consideration during the hiring process- for example, a person’s race, age, marital status, etc. You can’t consider these characteristics or a host of additional factors- for example, whether the person is pregnant, disabled, or belongs to a certain religious group. Even if you come across this information when you’re not specifically looking for it (as with a social media search), it’s impossible to unring the bell. What’s worse, information may not even be accurate- you may end up discounting a great prospect because of information they weren’t even aware was posted.
Disclosure and Consent
The best policy (if you want to avoid liability) is one of full disclosure- tell the prospective employee that you will perform an online search. The FRCA requires notice to prospective employees whenever you prepare a consumer report (as defined above)-whether you prepare it yourself or use an employment background check service. Outsourcing employment screenings can be a great idea for businesses that aren’t sure about the regulations, procedures, and policies that they need to comply with to perform a legal background search. Though legal opinions vary with respect to social media searches in hiring, it’s better to err on the side of caution- and FRCA compliance.
About the Author
MerrinMuxlowPhoto.jpgMerrin Muxlow is a writer, yoga instructor, and law student based in San Diego, California. She writes extensively for Resource Nation, a company that provides resources for business owners, and is a frequent contributor to several sites and programs that offer tools for entrepreneurs, including Dell and BizEquity.

Categories
Legal

More Questions Concerning Severance Agreements

legal-severance.jpgRitu Anand of GE India sent me the below questions concerning my October 28, 2007, post concerning severance and separation agreements.
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Hi Charles,
Thanks for throwing light on this subject! However, I have a few doubts and would appreciate if You could help resolve them:
1. What is the guarantee that the exiting employee would not reveal the secrets/sue the firm even after signing the severance agreement/taking the money ?
2. is this a common practice in US/other parts of the world?
3. If this is a common practice with the organizations in the US , most of the companies would end up busting their HR budgets by paying severance to the exiting employees and all working population must be aware of this .. your views ..
Regards
Ritu Anand
HR, GE – India

My response to Ritu follows:
Hi Ritu,
Thanks for your questions. They’re excellent and thoughtful. I’m going to post them and my responses to the HR Community’s list serve and on my website.
I’m answering your questions in the same order and number you asked them.
1. What is the guarantee that the exiting employee would not reveal the secrets/sue the firm even after signing the severance agreement/taking the money?
Answer: As a means to discouraging the employee conduct you refer to, all severance and separation agreements should permit the employer to recover damages, costs and expenses from the employee (assuming the legal system permits such recovery). This won’t absolutely prevent an exiting employee from talking, but it increases the likelihood that they won’t breach the agreement.
Even if a severance or separation agreement prohibits disclosure, if the ex-employee breaches, the employer still needs to take enforcement action. This does not necessarily mean that the employer has to sue the ex-employee. The employer can issue some type of warning (letter, phone call, etc.), or the employer can contact competitors and warn them about using such secrets. The latter action poses its own risks due to ethical concerns, antitrust, defamation, libel and slander concerns. Obviously, the most extreme action an employer can legally take is to actually sue the ex-employee for breaching the agreement. A lawsuit will cost the business time and money, even if they can recover damages, costs and expenses from the employee.
With respect to a lawsuit or some other sort of complaint by the ex-employee, this is easier to deal with. As long as the terms of the agreement’s confidentiality, nondisclosure and other prohibitions are legally compliant, no court or other sort of tribunal should adjudicate a lawsuit or complaint, and all costs, expenses and damages should be awarded to the employer.
2. Is this a common practice in US/other parts of the world?
Answer: Yes, this is a common practice in the U.S., and it has been increasing in popularity. These agreements used to be reserved for top executives and are now being used for employees at all levels. The confidentiality and noncompete aspects of these agreements are also commonly used for pre-employment agreements between employers and employees.
With respect to its popularity in other parts of the world, it depends on the nation’s, province’s or region’s legal system. Common law and “Westernized” legal systems are likely to uphold severance and separation agreements as they’re mutually agreed to contracts with valuable consideration exchanged between the parties. Additionally, more capitalistic economies (e.g., former Soviet-bloc nations) might be more prone to honor such agreements as the protection of the employer’s property (capital) is paramount to innovation and profitability. However, these same legal systems will take measures to protect and ensure an individual’s ability to apply their skills, trade, knowledge and abilities in an unrestricted manner. After all, if individuals cannot freely earn a living, then they cannot consume the goods and services employers produce, and businesses will lose money.
3. If this is a common practice with the organizations in the US, most of the companies would end up busting their HR budgets by paying severance to the exiting employees and all working population must be aware of this .. your views ..
Answer: I briefly discussed your concern in my article. Excerpted below:
“Clients typically ask whether by offering an employee a severance, separation, or some hybrid agreement, they’re setting a legal precedent within their company or creating a feeling or belief of entitlement to such a benefit among employees. In short it’s not likely that the company will be legally obligated to offer the same to other employees. However, if other employees learn about such agreements, there’s a greater degree of possibility that a sense of entitlement will result. So, when deciding whether to use a separation or severance agreement, a business should consider the impact on employee morale, and to at least some extent consider the legal ramifications of using such an agreement.”
To expand further upon this, you might be right to say that “[i]f this is a common practice with the organizations in the US , most of the companies would end up busting their HR budgets by paying severance to the exiting employees.”
There are U.S. companies which have a reputation for caving in to exiting employee demands for large severances because they’re afraid of the public relations ramifications of lawsuits, complaints, ill-will, etc. Some companies just think it’s cheaper to offer money than to defend their record. But, as I indicated above, the likelihood of a legal precedent being set is minimal.
The concerns regarding employee morale and feelings of entitlement can be combated by offering severance and separation agreements infrequently or in extreme circumstances (e.g., in order to protect company confidentiality, capital, etc.), and making it clear to employees that they are at-will employees (if applicable). In other words, it’s relatively easy in an article like this to state in a generic and sterile manner what should or shouldn’t be done.
It’s a completely different matter to actually draft and execute an agreement in a way that sufficiently communicates to a particular employee and the entire workforce that this is an isolated and unique circumstance, and a serious and binding agreement with provisions that must be honored. In short, how individual businesses and practitioners implement severance and separation agreements is crucial. Issues with execution are what leads to misunderstandings, disputes and your questions. I personally believe that many of the issues you allude to are avoidable and resolvable via a professionally drafted and executed severance or separation agreement and the advise of competent legal counsel.
Now, a few caveats. My original statement, as well as my response to your questions, are general statements and not intended as legal advice nor do my statements create any sort of attorney-client relationship. Moreover, as stated above, every circumstance is unique and might require its own unique agreement, contract and mode of execution. Again, consult competent legal counsel before taking any action.
I hope that this answers your questions. Feel free to ask for additional information or opinions. Moreover, thanks for taking the time to read the article.

CharlesKrugelPhoto.jpgAs a labor and employment attorney and businessperson, Charles Krugel, has represented management in hundreds of negotiations, in-house and 3rd party proceedings. Charles has over 13 years of experience in the field and he has run his own successful management side practice for the past 7 years.