Article Contributed by Dr. Joey Faucette

When I made a New Year’s resolution a few years ago to start exercising regularly, I did pretty well at first, going often and really enjoying the time and feeling better. After a while though I noticed my enthusiasm waning. I had more excuses not to go and I let them get in the way.

I knew I needed a partner—someone to hold me accountable, committed to our mutual success, and who brings out the best in me. Our younger daughter became my partner. She helped me push away from my desk and get up and do what I intended.

We business owners often try to go it alone and do pretty well at first. After a while though, for a variety of reasons, we find more excuses not to do what we should.

Who is your partner? Who is someone with whom you can conceive positive outcomes in your business?

Here are the three key characteristics your partner must have for you to get to where you want to be in your business.

Accountability

A rubber band has a shape of its own which isn’t very useful. It just lays there in the palm of your hand without any obvious use. Put a little pressure on it, it changes shape, and suddenly becomes very usable for a variety of purposes.

Accountability is the pressure your partner puts on you to move beyond your current business practices to ones that are more purposeful. You shift your shape toward more productivity and conceive more positively how your business can grow.

Mutual Benefit

I bought a bird feeder that promised to be squirrel proof. A counterweight system closed the gate on the bird seed slots when a heavy squirrel sat on the perch. It worked…until one day I watched as a squirrel ate eagerly from the perch while another squirrel sat on the counterweight. Then they switched places.

Now if squirrels can Work Positive for mutual benefit, we can find a partner with whom we can enjoy a similar relationship.

Insure that your partner is committed to your mutual success.

Brings Out the Best

When you are around some people, you look brighter, act sharper, and move more effectively to get things done. You just sense that you’re at your best.

Who brings out the best in you? Whether it’s offering you words of encouragement, or helping you assess accurately a situation, or doing some heavy lifting, your partner must be that person with whom you reach higher, accomplish more, and achieve greatness.

Regardless of how talented or skilled you are as a business professional, you develop personally and grow your business professionally more effectively and efficiently when you remember that it takes two to positively partner for greater success!

Conceive your business for positive profits and productivity starting today!

About the Author:

Best-selling author, speaker, and coach Dr. Joey Faucette shares how all of us working together create a more positive world this week. Adapted from his #1 Amazon best-seller, Work Positive in a Negative World.

Article Contributed by Tom Cleveland

Economic problems persist on the domestic front. Concern over the crisis in Europe could wreak havoc on the global economy. If you spend a good part of the day listening to the “talking heads” on financial news channels drone on about how bad things are, you might draw the wrong conclusion about when is the best time to start a new business venture. As dour as the business landscape may appear, commerce does move in repeating cycles. Recovery may be a little longer in coming this time around, but this “ranging” trend cannot last forever.

From a timing perspective, this is the moment when all budding entrepreneurs should begin moving their “dreams” from their minds into what can best be described as early development planning and preparation. This stage requires that you begin building the actual foundation upon which your business model will operate. There are no shortcuts. The more time you invest on the front-end, the fewer headaches further down the line. When this phase is complete, the economy will more than likely be on the cusp of expanding once again, and you will be ready to ride the wave in your early formative years.

Although it is fun to dream about performing in the marketplace, now is the time to ask the really tough questions and then generate details for your blueprint for the future. Here are a few questions that need to be addressed:

1) Do I really have the personality to run my own show? You do not have every skill in the book nailed, but you need to seriously self assess your strengths and weaknesses to know where the “gaps” are. One thing is certain, however – you will be spending endless hours interacting directly with all manner of character types from potential customers, to vendors and bankers, and to staff and business partners alike. People skills require patience, the ability to listen, and the assertiveness to act appropriately. Integrity, the capacity to learn and adjust, and a persistent positive attitude that requires little motivation are the hallmark qualities of a successful entrepreneur;

2) Are you prepared to commit the time required? Make no mistake about it – a new business demands “24/7” attention. Forget taking holidays and taking it easy. Constant focus on the issues at hand will occupy your mind and absorb every precious minute of time. Besides yourself, your family must also commit to accepting your new schedule of more absences, rather than less;

3) Do you have the financial resources to make a go of it? If you have an estimate of the time and money it will take to reach a “breakeven” point, then double those figures. You may still be short by 50% or more, but the primary reason most new businesses fail is lack of adequate funding. A detailed financial business plan is paramount, but initial arrangements for funding must be made early, not later in the process.

About The Author
Tom Cleveland is a writer for Small Business Loans Direct. He has over 30 years of experience in executive management, corporate governance and business development. Tom served as CFO for various Visa International entities from 1980 until his retirement in 1999 and was instrumental in expanding the global reach of the Visa system. Tom’s writing on business issues has appeared in the NY Daily News and BusinessInsider among others.

Interview contributed by Young and Successful

Young and Successful has found someone a little out of our normal network. All the way down on the Caribbean Sea in Mexico’s Yucatan Peninsula we found Chris Rauton, an American Ex-Pat who lives in Playa del Carmen. Chris is American by birth and has lived the last few years in Mexico since finishing college. He is a serial entrepreneur, selling candy bars to kids at school at age 12, starting his first company at 23, and making his first big chunk of cash and becoming financially independent by his mid twenties. He has also managed to fit in studies at no less than the Harvard Business School into the mix, in a program specifically developed for business Owners/Founders, and even lobbied and succeeded to get the venerated (and no doubt averse to change) HBS to actually change the program while he was there. We got the idea that he is one of those people who tries to make everything he touches a little better than he found it, but that can sometimes backfire, as we found out.

 He has put together quite the list of start ups in the area known as the Riviera Maya just south of Cancun, but his latest vision is one that is a bit unorthodox as it has to do with climate change. Always looking to be on the forefront of what is happening in our world, Young and Successful sat down with Chris to talk about his new venture, how it is going to change the world, why the current jobs program that the politicians are talking about is all wrong, how to become younger, and why everybody but him seems to deserve the credit for success. Being that the interview involved a trip down to one of the most beautiful places on earth, nestled right on the Caribbean Sea, we were happy to oblige. Here is what we asked, what he had to say, and what we really thought of this guy:

By Valarie Huerta:

 (NOTE: The quotes in bold are author’s additions.)

We met up with Chris on a perfect September afternoon at a coffee shop specializing in Mexican grown, organic chocolate close to his offices. He was early as most of our interviews seem to be, already leisurely sipping a cup of the delightful chocolate, which we were more than happy to partake in. At first glance he is both one part twenty-something guy on vacation and one part retired dot com millionaire without a care in the world, projecting both an aura of financial success and the ability to enjoy himself. He is wearing a white button up shirt, white linen pants, open toed leather sandals, and has closely cropped hair. He arrives with a uniform Caribbean tan, the kind of tan that guys in movies have, the kind of tan that people who move to Paradise covet, carefree. That is until you get to the eyes. As with most of Young and Successful’s interviewees, it’s all about the eyes. Chris’ are grey, in the all white outfit he has on (not sure if somebody forgot to tell him that labor day has passed) they look as if they have no color at all, but I am pretty sure they are blue most of the time. They are intense and they have a look of self confidence that he could conquer the world. He looks exactly as I had expected he would look…

Thank you for joining us, it is a pleasure to do an article on an American Success story in Mexico, it seems as though all we hear about Mexico is the bad news:

Yea, it does seem like that. (Chris smiles as he says this, he has a very easy way of smiling when he makes a point that makes you comfortable. This involuntary reaction is surely one of the reasons he has found self-made success so quickly).

We get US TV down here and the difference between what they say is happening here and what is actually going on is night and day. There are of course dangerous parts of Mexico, but thankfully the Riviera Maya, where we do the majority of our business, is not one of them.

It sure seems safe to us in the few days we have been here. Good roads, friendly people, great food, and some of the best nightlife I have ever seen. I can see why you chose this place.

Playa (the locals and those in the know refer to Playa del Carmen as just “Playa”) has so much going for it. It is heavily influenced by Mexican, American, and many European cultures. There is a reason it is consistently one of the top vacation destinations on the planet, it’s pretty great.

So how does such a great place get you focused on climate change?

The world is getting warmer. Specifically for this area, that means that the Caribbean Sea, which fuels hurricanes and tropical storms, is staying warmer, longer into the year. That means more and stronger storms.

What you are talking about is pretty controversial, many people including some renowned scientists; think that sun spots are the cause of all this warming.

The cause is not the key issue. It is happening and the storms will come. We can either bury our heads in the sand, or we can prepare. That is what this business was founded on, helping those in the “strike zone” be prepared when they do come.

But how can you hope to stand up to Mother Nature?

Human beings already do it, and have been doing it for thousands of years. They tamed the Nile Delta through engineering of irrigation systems, in California they build to withstand earthquakes, there are even people who live all year in Antarctica! If we can set up permanent settlements at the South Pole, we can engineer against Hurricanes.

OK, OK, I get your point, I had no idea that there was even anything you could do to protect against hurricanes, besides boarding up your house like you always see on the news before a storm. What do you do specifically?

That is a good place to start. We see these images of people before a storm, it’s almost like they use stock footage over and over, of people putting tape on their windows and boarding up with plywood. Well when you look a little further the only thing both are good for is to make you feel a little better, the purpose of the masking tape is for is when the window shatters it is easier to clean up. The plywood seems like a good idea, but independent studies have shown that it offers almost no protection to a projectile in a storm. Add that to the fact that the plywood is usually put up in haste, nailed or drilled directly to your home, and you have damage to the façade of the home regardless of what the storm is going to do.

So are you saying that you are better off with nothing than with the plywood?

Probably so. The type of wood that most people end up putting up is so thin that forget a projectile, the wind will rip it off. Instead of protection you are creating more things flying around in the vicinity of your house, which makes it more dangerous than it would be if nothing had been done in the first place.

Is this how the hurricane protection industry started?

Actually the industry can date itself back to Japan. Years ago, the fisherman who came in before a storm would throw their fishing nets over their huts. After the cyclone came through the houses with the nets would often be the only one standing.

Of course the world has changed a lot since fishing nets and huts. Today we have homes that are sealed from the elements. Our biggest risk during a storm is pressure equalization. Inside we have what is referred to as negative pressure, and outside we have positive pressure. During a storm there are drastic changes in barometric pressure, and if the seal to your home is broken at any point, that pressure wants to equalize. We have seen situations where every window in the home at the same time blasts out, just from that equalization of pressure.

So what you are doing is protecting the glass?

NO!!! That is not the point of hurricane protection. The point is to make sure that the seal is kept. Sometimes, normally in commercial projects and not in homes, but sometimes we get zero separation from the screen to the glass, which means a projectile launched just right, would

actually break the glass behind the screen. But that’s OK. As long as that seal is not broken the things inside are still protected. The point of hurricane protection is not to prevent glass from breaking, it is to prevent the things inside the home from being ruined.

OK, slow down, what is all this talk about screens? What is hurricane protection anyway?

Hurricane protection is covering the openings of a home or building to create a seal that stops the elements from coming inside. We use a patented ballistic fabric with a special coating to applied to accomplish this. The system is professionally installed before a storm comes and once it is here it is easy to put up and take down.

I think I get it now. Changing subjects for just a minute, what did your studies at Harvard teach you in terms of changing the world?

Wow, that’s a tall order, changing the world! Any school gives you what you put in, Harvard is no different. What an experience being around so many successful people teaches you is you have to have a vision, a strategy, and you have to stick to it. If you are true to yourself, the world will recognize it.

You did not answer the question….

Wow, you’re good… Pin me down why don’t you… Harvard teaches that changing the world is doing the right thing at the right time. Now climate change is something that is a very important topic, and it will be with us with lasting repercussions for a long time. The entire human population that lives in the areas most affected are not going to simply move to higher ground, so we need to look at ways to live with it, and minimize its impact on the world around us. That is really what this business is about.

OK, I guess I can live with that, so back to the product, is it actually made in the USA?

That is correct. 100% designed, developed and made in the USA. The entire system is patent pending and was developed by some very, very smart people in Florida.

Not something you hear everyday. A start up US manufacturer. Isn’t that the truth!

(Chris laughs. It’s a real laugh, not one done for making a point. I just made up my mind, this guy is genuine).

People think that all the manufacturing jobs are leaving the US, and here we are starting a company based on US manufacturing. But sometimes it is best not to follow the crowd.

The key to innovation is thinking differently than those before you. There are still many things that are done very well in the US, like quality control. On something that can literally save your life, you cannot afford to outsource so somewhere with questionable quality control. We like to say that we are protecting property and saving lives, which in a strong tropical storm or hurricane, is true.

With all this talk about jobs plans lately, maybe the politicians should pay attention to what is going on here.

Wouldn’t that be the day! What we have learned over the last few years is jobs come from new ideas being executed. We saw a need for something that could protect in any sort of storm, was easy to put up and take down, then developed it. The rest is easy, educating the public and getting the world out.

OK, back to the product a second. So I put the system on my house or on my building?

We actually have 2 systems. One is the retrofit one we developed with the clip, the other is proprietary called Astroguard. If you put up the Astroguard in your house, you basically turn it into a bunker. We have taken lobbies of hotels and turned them into Class 5 hurricane refuges with Astroguard.

What does that mean exactly?

It means the lobby could withstand the direct hit of a class 5 hurricane.

Wow, that is impressive. So do you have some sort of certification that verifies that?

Of course. We have all the industry standards most people have some knowledge of, Florida Building Code approval, Miami Dade approval, but recently we passed a test that is for “Level E” certifications, “E” standing for essential like hospitals and Government Instillations. This raises the bar to the rest of the industry, to say the least.

What about installing this product?

Our background is a construction company. We have on our team some of the most knowledgeable engineers and architects anywhere on staff. When you work with very high end hotel and commercial clients, retrofitting a system that was never thought of when the building was designed can be a challenge. We have been able to do things that have made our clients very happy, and that in turn makes us very happy.

To what do you owe your success?

Our success (It occurs to me that Chris has not used the word “I” one time since we sat down. Although it is my understanding that he is the sole owner of his company, he always talks in terms of “we”, another reason why success has come so quickly) has been the product of a concentrated team effort to satisfy the needs of our clients from top to bottom. The designers developed a fantastic product, the engineers figured out how to best install it in any situation, and now the marketing guys are getting the word out. So far those that have been able to find out about it, have really liked the product.

It seems that everybody deserves a bit of the credit except you?

(Chris smiles, and pauses for just a second before going on).

There are a lot of very talented people who have gotten us to this point and I am just happy to be able to be a part of it.

Come on, don’t be so modest. We have done our homework, it seems everything you touch has been a success. That has to have something to do with this as well.

Far from it! I have had my share of let downs. The first business I started was a complete failure!! We just try to get a little wiser every time life throws us a curveball.

This one is really something special. It simultaneously addresses one of the most important topics of this century in climate change and does it in a way that saves both lives and property. (Chris squints when he says this and his blue eyes get very intense. He really means what he says).

Again, I am impressed. What should we look forward to with HF Mexico?

We are just getting our feet wet in this market. Mexico is a very big market and we will be doing major expansion in the near future. This season was really our first with the new product and the response has been fantastic! We are going to expand throughout the country of Mexico in the next 12 months, and are also looking to expand in the US, we have no presence is some of the major markets like Texas and the Carolinas.

We hear that your next project has something to do with anti-aging. So first you are going to protect the world, and then you are going to make it younger?

We have a couple of other irons in the fire, but for the rest of 2011 we are focused 100% on Hurricane Protection and how to make this model work.

Come on, we want more than that. I am still in my 20’s and would love to know how to not get any older. Give us something… I am guessing you are talking about Botox and the like…

No, not Botox. We are not talking about cosmetic surgery. We are talking about slowing the process fundamentally. When we talk about aging, we talk about it on 2 levels, cellular and the entire organism. Cells are just little machines, and the more efficient we can make them run, the longer they will work well. We are a lot more complex overall, so that has to be addressed separately.

Now I am really intrigued, you have to tell us more.

All I can say is when we have it all worked out, you will be the first to know.

OK, I guess we leave off there, thank you for your time and good luck in all your upcoming ventures.

Same to you Valarie. It was a pleasure.

Author’s Note: We have seen over and over, the most successful companies are founded in industries that are rapidly growing. By having the best product in a rapidly growing

industry, HF Mexico seems destined for success. As we have seen from his track record, anything that Chris has touched has been very successful and we look forward to hearing more from him and his ventures.

In a day and age when it seems just about everyone has to work additional years in order to have a relatively secure retirement, more and more entrepreneurs are finding the need to come out of retirement.

Not only are older entrepreneurs realizing the need to work harder, in some cases coming out of retirement to make ends meet, they are also coming to the realization that their status as ideal entrepreneurs works to their benefit.

According to a number of studies, individuals ages 60 and older are the fastest growing group of entrepreneurs in the nation.

For the older worker who has been let go from a job and is finding a new position hard to locate, more of them are turning to entrepreneurship to cover their financial needs. In many cases, they draw on their previous experience or venture into something entirely new to fulfill a lifelong dream.

According to a report from AARP and Urban Institute, nearly one-fourth of individuals who switch jobs after the age of 51 turn to self-employment to meet their career and financial needs.

In the event you are leaning towards being an entrepreneur in what would normally be viewed as your retirement years, here are some things to consider:

• Use your work background to your advantage – With a wealth of experience, it only makes sense to draw on what you’ve learned during your career. Tap into what you’re most comfortable with and where you have the most experience;
• Secure financial backing – It is of utmost importance to make sure your new business venture is financially secure. Given the state of the economy, it is not surprising that many potential entrepreneurs are hesitant to tap into their financial savings. Before looking to savings to start your venture, consider other avenues, including taking out a bank loan or going to family and friends to invest in your business;
• Be prepared to work extra hours – For many individuals coming out of retirement to be self-employed, the work hours will be intense in many cases. In the event these individuals choose to add staff, they’re still responsible for managing them. Be prepared to put in more hours than when you worked for someone else and be ready for increased levels of responsibility;
• Focus in on having fun – While having to work extra years for older entrepreneurs may not sound like fun, you can still make it an enjoyable situation. If you’ve ever dreamed of running your own business, just because you’re older does not mean you can’t do it. If you take time to enjoy the fruits of your labor, both you and those working under you will benefit.

With the economic forecasts saying more and more individuals will not be able to rely on Social Security alone to make a go of it in their later years, starting your own business can be both personally and more importantly financially satisfying.

Are you ready to become an older entrepreneur?

About the Author:

Dave Thomas, who covers items like business phone service writes extensively forBusiness.com, an online resource destination for businesses of all sizes to research, find, and compare the products and services they need to run their businesses.

How do I balance being a full-time mother and a full-time entrepreneur?  After five+ years of doing both, I can say it’s been crazy, fun, and worth every minute!  I started by creating the life that I wanted, and then I worked my business into it.  If you want to be a mother and entrepreneur without sacrificing either, start by asking yourself these questions:

1.    What transitions do I need to make in light of being a mother?  There’s nothing like a child to make you do a 180 with your business.  For me, I was inspired to get smarter and work less. Being a mom forced me to get real about how I was spending my time.  Not in a time management sense, but in the sense of how I wanted to be of service with my life’s work,   which leads to the second question.

2.    How do I design my business around my most profitable activities?  Let go of what’s not working and get support for what is.  At first I needed to just pare things down.  I was working five plus days a week before I had my daughter.  After Bella was born I was able to cut back to one or two days a week with no change in income.  I was just working off of the momentum that I had created.  When she turned two and started preschool, I still only wanted to work three days a week, max.  It took a huge mind-set shift, and I took some big risks, but by focusing on my most profitable activities, I was able to triple my income again.

3.    What are some of the action steps I can take to make a full-time business model work with part-time hours? First, I changed the way I was charging for my services.  I had to get out of the whole “economy” conversation, because it gives people an out instead of really taking a hard look at the way they do business.  Look at what you really want to do.  Try charging by the project instead of by the hour, or experiment with value-based pricing where you create service packages.  Maybe you need to leverage your programs instead of doing so much one-on-one work.  For myself, I went straight to the leveraged model.  I keep it very simple, with just a few highly impactful programs.  I created programs that I believed in, I set an implementation date, I enrolled people in the program, and I went for it.

4.    Where can you give yourself a raise?  Here’s an exercise.  Think about the last time you raised your rates.  Make a list of the reasons why you did it.  Now think about doubling your rates today.  There is no difference between where you were when you last raised your rates and where you are now.  So why can’t you do it again?  Any reason you come up with to not justify your true value is just an excuse.

If being a full-time mother and a full-time entrepreneur is your goal, take action now.  Find a mentor who shares your values and vision for your life and don’t leave their side until you make the change. Investing in a mentor when Bella turned 3 gave me the courage to take those steps.  Even now that my daughter is in First Grade, I still work only three to four days a week, because I’m willing to do what I need to do to create the life I want.  You can too!

About the Author:

Lisa Cherney, a.k.a. the Juicy Marketing Expert, founded Conscious Marketing 12 years ago to help small business owners find their authentic marketing voice, attract their ideal clients and increase their sales. Following her own Stand Out & Be Juicy program, which centers on owning your unique self and laser-focus marketing, Lisa has tripled her income while working part-time.

Prior to Conscious Marketing, Lisa worked with many Fortune 500 companies, including AT&T, Lipton, Nissan, Blue Cross and Equal. She is a highly sought after speaker and often shares the stage with experts such as Jack Assaraf (The Secret), Jack Canfield and Jill Lublin. Learn more about Lisa at www.consciousmarketing.com or call 887-771-0156.

Article Contributed by James Donaldson

As a small business entrepreneur for over 20 years and a former professional athlete with a career that spanned about the same amount of time, I’ve been able to utilize aspects of both those endeavors that have helped enable me to become a successful small business person.

Like a well played game, all businesses will go through their natural cycles of ebbs and flows. You, as a small business entrepreneur, need to know when to call a timeout, change out your players or when to run another play. Sports has taught me the value of team play, camaraderie, working towards common goals, learning from your temporary setbacks and the ability to pick yourself up, dust yourself off, and keep on going.

If I were to put together a top 10 list of “must haves” whether you’re a startup company or a well-established business, it would go something like this.

# 1: Have a Vision –

Where is that you see your business in 3 to 5 years? How do you want it to look? How do you want it to run? Do you have a business plan? Do you have a Mission Statement? Do you have a Vision Statement? What is your succession plan?

# 2: Believe in Your Talent -

Talent by itself is never enough. There are a lot of times that people who have tremendous talent come up way short of ever fulfilling their potential. You have to believe in your talent, be passionate about your talent, continue to invest in your talent and surround yourself with the best talent available.

# 3: Assemble Your Team –

A smart business entrepreneur makes sure that he or she is surrounded by talented professionals and not just a bunch of “yes” people. It’s essential that you have a professional corporate attorney, CPA, financial advisor, bookkeeper, insurance person and a front office manager as part of your team. An attorney and CPA are must from the start, and you can add additional pieces to your team as you grow.

Be sure that you take the advice of your professional advisors, after all that’s what you pay them for. You may not always like what they have to say, but it’s important to listen to them.

# 4: Empower Your Team –

Equip your team with the resources that they need in order to be successful. In addition to helping them be successful, you’ll be successful too. It’s tempting to take shortcuts in order to save money, but it’s important to keep your team up to speed in this day and age of high technology and development.

Your team will consist of professional advisors and everyday employment personnel. No matter what position they occupy in your business, it’s important that they have the tools that they need in order to help your business be the best it can be.

Another thing to keep in mind is to delegate responsibility and decision-making capabilities to various personnel throughout your company. An employee, who feels empowered by the owner, is a much more productive employee.

# 5: Peer Networking –

One of the most valuable activities that you can involve yourself with as a business owner is networking with your peers. There are numerous opportunities for you to get outside of your business and network with other business owners.

There are groups such as the Chambers of Commerce, Rotary, Business Associations, and several weekly or monthly membership-based networking groups. Make sure that you attend one or two networking activities a month in order to promote your business and find out about those businesses in your community.

# 6: Realize Early on That You Don’t Know Everything –

Most business owners find themselves at various stages of their businesses, having to wear a multitude of hats. That’s okay from time to time, but it’s also important to keep in mind, that there are probably other people out there who can do a much better job than you can simply because they can bring a different perspective. Every business owner will find themselves at the early stages of their business for fulfilling just about every role imaginable, be it answering phones, scheduling clients, marketing and/or keeping the books,…. and that’s fine from time to time (matter-of-fact it’s good to learn every position in your business) but you don’t want your business to rely on you having to fill every role.

As soon as you’re able, delegate responsibilities to others on your team so that they feel more valuable, and it eases the workload on you.

# 7: Realize Early on You Can’t Do Everything –

Similar to what’s above, realizing early on that you can’t do everything is a key to business success. There is a very high “burnout” factor for owners who have an “I – can – do – it – all – by – myself” attitude and refused to delegate responsibilities to other members of the team. You may feel like no one can do it better than you can (and that may be true), but if you want to keep your team engaged with a sense of ownership and empowerment, it’s important to delegate responsibilities to them because it shows a sense of trust and confidence in the rest of your team.

There will be plenty of opportunities for you as a business owner to “burn the midnight oil” so you might as well wait for those opportunities to roll around and be well rested and prepared.

# 8: Stay Current –

With technology advancing at warp speed, it’s important for every business owner to stay up-to-date with some of the latest and greatest resources to help your business. It’s true that there’s so much out there that one cannot possibly absorb it all, but that goes back to the matter of you needing to be an owner who can keep his/her “head up” to see the big picture and opportunities in front of you and not get wrapped up with a “nose to the grindstone” mentality and approach.

Be adventuresome and daring in trying new techniques and technology that can help enhance your business. It’s okay to take a “trial run” at various techniques just to see how they may fit into your business. One thing is certain, “nothing stays the same, and change the only constant”. You’ve got to keep up with the ever-changing world that we live in.

# 9: Don’t Be Afraid of Change –

Even if you feel that you aren’t changing, the world around you is. More importantly, if you aren’t changing, you can bet that your competitors are, and most likely trying to change for a competitive advantage over you.

It’s only natural for us to get complacent and doing the same old thing because that’s what we’ve always done.

I’ve got a great quote on the wall in my office that says “change is inevitable …. but growth is optional”. I don’t know about you, but I choose to grow.

One of the advantages of having a diverse team is the fact that they offer a broad range of perspectives and opinion. Older employees tend to stick to a tried-and-true method that may or may not be outdated, while younger employees have fresh brand-new ideas that you may want to consider implementing if the time seems right.

# 10: Find Your MVP –

In order for a small business to thrive, it’s important for it to operate as a team. In order for a team to thrive, it will have many movable and variable parts that need to stay coordinated together.

Every team has an MVP (Most Valuable Person) who the owner feels comfortable and confident enough in to have that person has his/her “Go – To – Guy”. For me that person is my operations manager, Rosemary Bennetts, who has been with me from day one over 20 years ago.

Your MVP may or may not be the most visible or well known person on the team. Your MVP may be someone who is tucked away in a back office, with their sleeves rolled up, and battling daily in the trenches in order to keep your business running. Your MVP may be your front desk person, or your hot shot salesperson that you have out in the community. Whatever the case, work closely with your MVP (they most likely know how the business works better than you do) and recognize them and appreciate them in an appropriate manner.

About the Author
Donaldson is the author of Standing above the Crowd: Success Strategies in Athletics, Business, Community and Life. For more information go to www.StandingAboveTheCrowd.com and/or contact him at JamesD@StandingAboveTheCrowd.com

As Universities across the nation close yet another school year, we look to usher in a fresh group of workers to the nation’s labor force. Finfer offers advice to young entrepreneurs looking to spearhead their own brainchild organizations and make their mark in America.

1. Find an underserved market and serve it.
Instead of seeking a market for your product or service it’s important to review and research those individuals and groups who are underserved and develop something they need.

2. Rely on superior business to client and business to consumer relations.
Not ever to be overlooked, the power of strong customer relations and client service is paramount in retaining business and encouraging referrals.

3. Pursue what you love and what you are good at doing.
We tend to shine when exercising our true talents. Identify those abilities that set you apart and capitalize on them to establish the cornerstone of your business.

4. Know when to learn from a failure and move on.
We learn more from our failures than our success. You will most likely make mistakes but it is the rise back to the top that can help you develop the backbone you will need to survive even when your next great idea does not.

5. Never turn down an opportunity.We never know where an opportunity may lead us so be open to suggestions, criticisms and new connections.

6. Learn by doing. The best way to perfect a business from the ground up and manage a successful team is to have personal hands-on experience in all facets of the company. Don’t be afraid to learn something new or ask for instruction where you lack experience.

7. Master the art of the elevator pitch.
You only have one first impression. You also only have one opener to captivate your audience. Practice on your friends. Your first sentence should grab their attention; your second should offer an easy explanation.

8. Follow your gut instinct.
There’s something to be said for your initial reaction to an individual or situation. Follow what your gut says is right; it most likely will lead you away from future catastrophic situations.

9. Stay the course.
Maintain a strong focus on your end goal. It’s easy to start to deviate from your original vision and, if you must, be sure your new vision is based on research and not an on-the-fly decision.

10. Tighten your purse strings.
When starting a new business always keep your eye on the bottom line. There’s no need for over zealous spending on basic office space and supplies.

About the Author:

Integrity Capital Partners is a leading Life Insurance and Life Settlement Brokerage company located in Bethesda, MD. ICP is licensed and operates in over 34 states across the US, and has transacted in excess of $4 Billion since its inception in 2002. ICP has been recognized annually as one of the largest insurance related companies in the Washington Metropolitan area by the “Washington Business Journal”.  In 2008, ICP was listed as the 2nd fastest growing Insurance Company in the United States by Inc. 500 in and the 156th fastest growing company in the United States.

Leadership as a reciprocal relationship in which one person points in a direction and others follow. Below, we have outlined five qualities of effective leaders. Those qualities are:

1. Their behaviors build on their natural strengths.
2. They are aware of their limitations, and seek input from people with perspectives different from their own.
3. They are aware that any group contains people who see the world differently than they do, and they find ways to communicate effectively to everyone.
4. They recognize the talents of others, and seek to build teams based on complementary skill sets and perspectives.
5. They learn how to ‘borrow’ successful leadership techniques from leaders who are different from them—and use those techniques in a way that’s all their own.

Previously, we took a look at the first two qualities in greater detail. In this article we’ll delve into the final three.

3. They are aware that any group contains people who see the world differently than they do, and they find ways to communicate effectively to everyone.

People receive information differently depending upon their Perceptual Style, and their style also informs how they best receive communication.

Those with the Methods style, for example, tend to receive written communication best, while those with the Activities style get the most out of verbal interaction. Effective leaders understand that in order to communicate effectively with everyone, they must vary a number of factors: the size of their audience, the actual words they use, and their method of delivery.

4. They recognize the talents of others, and seek to build teams based on complementary skill sets and perspectives.

Effective leaders know how to place the right people in the right roles, and how to bring those people together in complementary teams and groups, allowing the natural talents and skills of members to support and build on each other.

Differences within groups can be tricky to manage, as the same traits that bring diverse perspectives to the table can also create opportunities for conflict.

Seasoned leaders are people who have developed an excellent sense for building teams with just the right amount of diversity, so that the differences between members are neither too few nor too great, allowing each person’s talent to contribute to the whole.

5.  They learn how to ‘borrow’ successful leadership techniques from leaders who are different from them—and use those techniques in a way that’s all their own

Each Perceptual Style has a unique set of natural leadership skills unique to that style. Effective leaders know how to capitalize on those skills, but they also study the behavior of other leaders. As a result, they learn how to borrow techniques that may be outside their area of expertise and incorporate them into their own behavior.

By ‘borrow,’ we are not talking about copying the actions of another style exactly (which rarely works), but taking the behavior of another Perceptual Style and putting their own unique stamp on it.

For instance, the Visions style tends to paint an inspiring picture of a desired outcome to move others to action, while those with the Methods style are more system-oriented; therefore, a leader with a Methods style might ‘borrow’ a Visions technique by showing others exactly how a given system will produce a desired result.

Next, we’ll take a look at the leadership qualities of each of the six Perceptual Styles, and what people with each style can do to develop those qualities.

About the Author:

Gary Jordan, Ph.D., has over 27 years of experience in clinical psychology, behavioral assessment, individual development, and coaching. He earned his doctorate in Clinical Psychology from the California School of Professional Psychology – Berkeley. He is co-creator of Perceptual Style Theory, a revolutionary psychological assessment system that teaches people how to unleash their deepest potentials for success. He’s a partner at Vega Behavioral Consulting, Ltd., a consulting firm that specializes in helping people discover their true skills and talents. For more information, visit http://www.yourtalentadvantage.com.

Leadership is a complex skill that is difficult to pin down. Much of the research on the subject has focused on obvious traits such as command, decision making, risk-taking, etc. While these definitions capture much of what is widely recognized as leadership in business and politics, it limits leadership to one or two of the six distinct human Perceptual Styles.

On the surface, it’s true, some of these psychological styles look more like natural-born leaders than others—but leadership is not a Perceptual Style quality; it’s a human quality.

There are many definitions of ‘leadership,’ but here’s the version we prefer: Leadership is when one person points in a direction and others follow. This ‘pointing in a direction’ can be obvious or it can be subtle. Either way, here’s the thing to remember: it’s not the nature of the direction that determines leadership; it’s the existence of a reciprocal relationship between leader and follower.

People follow a leader not because that person has a certain Perceptual Style, but because they recognize—either consciously or unconsciously—that the leader possesses certain qualities:

1. Their behaviors build on their natural strengths.
2. They are aware of their limitations, and seek input from people with perspectives different from their own.
3. They are aware that any group of followers contains people who see the world differently than they do, and they find ways to communicate effectively to each of them.
4. They recognize the talents of others, and seek to build teams based on complementary skill sets and perspectives.
5. They learn how to ‘borrow’ successful leadership techniques from leaders who are different from them- and use those techniques in a way that’s all their own!

Let’s take a look at the first two of these five qualities now.

1. Their behaviors build on their natural strengths

According to the Perceptual Styles Theory, people tend to find the most satisfaction and meaning in their lives, no matter what they are doing, when their actions draw upon their natural skills. It is also true that people are most effective and efficient as leaders when they are using skills that are naturally supported by their Perceptual Style.

Effective leaders are not only aware of their own natural skills, they develop and use these skills as much as is realistic, possible, and appropriate. Not only does this contribute to personal satisfaction, it builds trust among followers.

Why? Because behavior that is in tune with a leader’s natural skills and abilities ‘rings true’ to others, while behavior that is incongruent with that person’s Perceptual Style comes off as false.

2. They are aware of their limitations, and seek input from people with perspectives different from their own.

One of the most important aspects of the Perceptual Style Theory is that everyone’s understanding of the world is limited by their Perceptual Style. While this is easy to grasp intellectually, it’s challenging to remember this in the course of daily life.

Effective leaders tend to be those who understand and accept that they have an incomplete view of the world, and actively seek the advice and counsel of others with different Perceptual Styles to help them get a handle on the big picture in all its complexity.

About the Author:

Lynda-Ross Vega: A partner at Vega Behavioral Consulting, Ltd., Lynda-Ross specializes in helping entrepreneurs and coaches build dynamite teams and systems that WORK. She is co-creator of Perceptual Style Theory, a revolutionary psychological assessment system that teaches people how to unleash their deepest potentials for success. For free information on how to succeed as an entrepreneur or coach, create a thriving business and build your bottom line doing more of what you love, visit www.ACIforCoaches.com and www.ACIforEntrepreneurs.com.

So, you’ve got something to say that you think others will find valuable. You’ve created an information based product and coaching services to enhance and optimize its value. And people are knocking down your doors to buy!

Unfortunately, while the first part may be true, without a lot of effort the second rarely is. The key to getting people to buy what you have to offer is marketing, and if you have been working on attracting people to your products and services already, you know there is no lack of vehicles available on the internet to do just that. But that’s part of the problem. There are so many ways available to let people know about what you have to offer it is difficult to know what the best one is. More to the point, there is little out there to help you discover which one is the best one for you.

Most successful internet based marketers that I know of have found their success through a hit-and-miss process that has cost them a lot of time and money. They are successful in large part because they learned from early failures and they did not let those failures dissuade them from continuing to pursue their vision. But depending on what source you read, the percentage rate of internet based businesses that fail is in the mid- to upper-90s. Clearly, many people are unsuccessful in their marketing efforts, due in large part, I believe, to the fact that they have not found their marketing ‘comfort zone’

Marketing is a complex business, but one thing I know is that it takes determination and perseverance. If you are not comfortable with the things you do to market yourself, your products, and your services, you are not going to stick with them through the inevitable failures and adjustments required to see the rewards of success. Awareness of your marketing comfort zone– what fits you and what you have to offer– is a critical component of marketing success. How you perceive the world– your Perceptual Style (PS) – has everything to do with what type of marketing will be most comfortable (and therefore most productive) for you. People do the things they are comfortable with and the things they enjoy, and when the going gets tough it is these things they return to. Integrate your marketing activities with who you are and you will discover your marketing comfort zone.

Understanding your marketing comfort zone will allow you to understand which marketing activities are best suited to you, which approaches take best advantage of your skills and talents, and what types of media present you and what you offer in the best light. In addition, when you market from your marketing comfort zone, you send a message that is consistent with who you are, and it is also integrated with your Perceptual Style. Such a message is received favorably by both clients and prospects. Discovering your marketing comfort zone requires some effort on your part to learn about and understand your PS and to study how the skills and talents it supports fit with different ways of promoting yourself in the internet marketplace. But the rewards are worth the effort.

About the Author:

Gary Jordan, Ph.D., has over 27 years of experience in clinical psychology, behavioral assessment, individual development, and coaching. He earned his doctorate in Clinical Psychology from the California School of Professional Psychology – Berkeley. He is co-creator of Perceptual Style Theory, a revolutionary psychological assessment system that teaches people how to unleash their deepest potentials for success. He’s a partner at Vega Behavioral Consulting, Ltd., a consulting firm that specializes in helping people discover their true skills and talents. For more information, visit http://www.yourtalentadvantage.com.