It can make good marketing sense to partner with a nonprofit or cause. Consider what my marathon friends did when they were raising money to participate in the 3-Day Walk (you walk 60 miles in 3 days to promote breast cancer awareness and raise money for research). They approached a local restaurant called Backburner, which [...]
Yes Virginia, there are monsters. As I’m sure you’re intimately aware (probably more aware than you’d like to be) things go wrong in businesses. Lots of things. Lots of times. (And sometimes it even feels like all the things all of the time.) Now if you’ve experienced something going wrong in [...]
Yes you read the title right. This is all about how being creative can hurt you in biz. We all know being creative is definitely an asset when you’re an entrepreneur. But… Your greatest strengths are also your greatest weaknesses. And being TOO creative can actually keep you from building the biz of [...]
In today’s globalized world, entrepreneurs and companies are taking their businesses international – hence the causes and contributions made by business have to go international as well, according to education activist Joelle Wyser-Pratte. Enterprises can no longer remain competitive by remaining open for business in their home markets. Highly successful businesses are now found operating [...]
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