Article Contributed by Art Gould Having worked for several years as a division manager for a busy self-storage facility, it didn’t take me long to realize that the key to success in my business is having a complete understanding of my customers. There are several factors in play that might cause a present or future [...]

Article Contributed by Sara LaForest and Tony Kubica Every business owner and organization knows if they want to attract and retain more loyal customers, they need to provide high-quality customer service. That’s why organizations today focus heavily on communicating how valuable their customers are to the organization. Now, the question is… How much do they [...]

Article Contributed by Mark Hunter Sell to the customer’s value expectations, not to your value propositions. We’ve all heard the rule of listening to what the customer has to say, and there’s not a salesperson who thinks they don’t listen to the customer.  Reality, however, is quite the opposite.  I find time after time when [...]

Article Contributed by Sharpenz The search for lost customer sales treasure does take work – but the upside of the effort is huge. Lost customers make great future customers. You never know what hidden gems of business you might find in your lost customers. Once you’ve identified lost customers with the potential of becoming great [...]