Article by Scott Hersh Companies the world over spend countless dollars on print ads, commercials, social media and other promotional endeavors to expand their market-base and ultimately gain new customers. But in all this marketing frenzy, investment in loyalty-building strategies can sometimes fall by the wayside. Even of those businesses owners who understand the importance of [...]

As more and more businesses find themselves fighting against the tide of commoditization, it is becoming increasing difficult, (if not impossible, depending on the product and services) and significantly more expensive, to differentiate from the competition. I believe the least expensive way to do it is developing true differentiation in customer service. But it has [...]

Article Contributed by Jennifer Couch Social media has given companies a powerful tool – the ability to see real-time online conversations about their brands. To be successful, companies must remain proactive and constantly search for conversations; though someone may not be talking directly to the company, they may be talking about the company, which is [...]

Article Contributed by Sara LaForest and Tony Kubica Does a leader need to be the smartest person in the company to achieve growth and customer satisfaction? No. In fact, being the smartest person in the company can actually impede growth. Some leaders just can’t get over “themselves.” Yet unfortunately when you suggest that they could [...]

Article Contributed By Mark Hunter “The Sales Hunter” Have you ever really considered how price affects your customer with regard to their perceived benefit? Too often, we use a simplistic approach to determining a price – figure the cost to produce a product or service, tack on some arbitrary percentage, and call it good, right? [...]