Article Contributed By Mark Hunter “The Sales Hunter” Have you ever really considered how price affects your customer with regard to their perceived benefit? Too often, we use a simplistic approach to determining a price – figure the cost to produce a product or service, tack on some arbitrary percentage, and call it good, right? [...]

Article Contributed by Art Gould Having worked for several years as a division manager for a busy self-storage facility, it didn’t take me long to realize that the key to success in my business is having a complete understanding of my customers. There are several factors in play that might cause a present or future [...]

Article Contributed by Sara LaForest and Tony Kubica Every business owner and organization knows if they want to attract and retain more loyal customers, they need to provide high-quality customer service. That’s why organizations today focus heavily on communicating how valuable their customers are to the organization. Now, the question is… How much do they [...]

Article Contributed by Sharpenz The search for lost customer sales treasure does take work – but the upside of the effort is huge. Lost customers make great future customers. You never know what hidden gems of business you might find in your lost customers. Once you’ve identified lost customers with the potential of becoming great [...]