Article Contributed by Mark Chandley Reputation is one of the most important assets your business owns.  A disgruntled customer being vocal is the last thing you need to deal with. Negative reviews can show up in the search engines and affect your ratings. Developing a system to handle these situations, and they will occur, will help [...]

I was in a meeting a few weeks ago with a business associate and we were talking about what it means to collaborate. When he finished his long definition, I made the statement that what he said sounds like adaptability and not collaboration. Here looked at me as said, “You just made me wrong.” I [...]

How would your life be simpler if you could build rapport with someone is 90 seconds? That is influence. Would it take the stress out of meeting new people? Would you approach difficult people with more confidence? In our sales training module we teach how to build rapport in a 2 hour workshop. Rapport leads [...]

It’s a mainstay in copywriting tutorials and a fundamental practice that professionals preach constantly. “Always use ‘you’ far more than you use ‘we, us or our’ in your copy.” But this long-standing principle doesn’t hold true 100% of the time. There are times when using “you” in your copy should be avoided. The End User [...]

Article Contributed by Kevin Schweizer There are so many different communication technologies available today. Most of us at one time or another has heard our own parents talk about their amazement at just how different today’s smart phones are from the first mobile phones they remember coming into the market. Staying up to date on [...]