Ever used a sales script? Chances are that at one point or another during your climb up the sales ladder you’ve been exposed to the devilish ways of the corporate script. The romance ended a long time ago however there’s a new kid on the block when it comes to sales effectiveness. The checklist. The [...]
Just recently, I started finished teaching a 6-week copywriting series via webinar. During the first session, we began the copywriting process by looking at our target audiences. This seems to be one of the issues that most people have a great deal of trouble with so I thought I’d shed a little light on how [...]
You may think the odd comma missed here or an additional apostrophe added somewhere else won’t make much difference, but some typos can end up not only being a bit embarrassing – they can actually be extremely costly. These tragic typos have caused a bit of an uproar for the people involved: A Very Expensive [...]
Article Contributed by Mark Chandley Reputation is one of the most important assets your business owns. A disgruntled customer being vocal is the last thing you need to deal with. Negative reviews can show up in the search engines and affect your ratings. Developing a system to handle these situations, and they will occur, will help [...]
I was in a meeting a few weeks ago with a business associate and we were talking about what it means to collaborate. When he finished his long definition, I made the statement that what he said sounds like adaptability and not collaboration. Here looked at me as said, “You just made me wrong.” I [...]
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