Archive for the ‘Branding’ Category
21Mar
Own Your Greatness: Market What Makes You As An Individual Unique
Posted by Steven Teo in Branding
Article Contributed by Lisa Cherney To stand out in today’s busy marketplace, you need to capitalize on what makes you as an individual unique. In other words, you don’t need to focus on the product or service, but on YOU, the owner, the CEO, the practitioner. Your business is a direct reflection of you and [...]
Article Contributed by Jeff Beals Here we are in the first month of a new year. This is one of those years where many professionals are feeling more optimistic than they were at this time 12 months ago. That’s refreshing. It’s a much better feeling than we had at the beginning of 2010. But while [...]
For better or worse, every business out there has a brand. Now you may not like what the marketplace says about your brand, but it’s up to you to change it. Below are some ways to get you started.
07Oct
The Secret Behind Successful Branding (and No, It’s Not About a Logo)
Posted by Michele PW in Branding
Branding and positioning are extremely powerful. Used correctly, you will magically attract your ideal clients to you. Used incorrectly, and that same power can destroy your business. Read on to learn more about how to use branding the right way.
Building Your Brand A brand is a promise of the value your prospects/customers will receive. In today’s complex and competing world your customers must not only acknowledge but support the promise of your brand if you wish to get the position or contract you want with the firm you want to work with. To become [...]
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