Article Contributed by Erin Ferree Do you ever feel like your brand is out of alignment with your values system? Like you have to do things in your marketing that you wouldn’t want your mother or your mentor to see? If you said “yes”, I’m curious: why is your brand icky? Your brand is made [...]

Article Contributed by Brandon Serna When starting a new business, you’re going to find yourself working closely with advisors and consultants of all types.  There’s a lot of ground to cover, after all, and it’s important that you get things right the first time.  In the business world – particularly today – there’s seldom such [...]

Article Contributed By Lucy Hunt Brand management is a process that helps your business produce long-lasting connections with your customers. Your brand is an establishment of how you would like people to feel about your business. A good brand provides a solid identity, which endears itself to your customers. By taking the time to adequately [...]

Article Contributed by Sara Laforest and Tony Kubica It’s one thing to make a promise. It’s quite another to keep it. Yet, businesses make promises every day. Some keep them. Some companies like AT&T, Bank of America and US Airways have good intentions, but can’t keep them because their strong culture and strong brand are [...]

Are you running a service-based business and believe your branding is all about your logo, tagline and brochures? While these are important elements of your brands ‘touch points’ when I refer to your business’s brand what I am talking about goes much deeper than your stationery and tagline. So what is a brand? Your brand [...]