FoundRead: We like Harvard Working Knowledge, and today we picked up another quick post by marketing guru, John Quelch. It’s billed as “How To Build a Global Brand,“ but we think his five simple rules for how to brand effectively are applicable to any startup trying to establish its name and image — globally or [...]

Entrepreneur Daily: Sports fans of all ages have plenty of team memorabilia to help them root on their favorite players. But what about the increasing number of grown-up gamers? How can they show off their gaming pride? Before G8 Brand, there weren’t too many options. But now, this lifestyle brand hopes to change the public’s [...]

Small Business Branding: Consumers are exposed to over 3,000 marketing messages a day. TV spots, radio ads, billboards, logos on t-shirts, packaging labels, coupons in the mail, pop up ads on the internet, kids selling cookies at the door – they are everywhere. And yet you think the consumers you want to talk to are [...]

This is an article submitted by Ken Wisnefski. Submit your article! Find out more. Introduction Do you think there is a corner in the world where you can find a computer user who does not know of Microsoft? Is there anyone in the world who looks for information on the Web and has never heard [...]

Mind Petals: Business brochures and commercials that ridicule their competition, insult customer intelligence. I don’t want to buy a car from a guy who tells me why everyone else in his field is unworthy of my patronage. I do want to support companies who state examples of why their “unique” strategies work better. We’re not [...]

Entrepreneur: It’s a brand new work world. And I do mean “brand.” It used to be that only large businesses worried about branding. To thrive, they had to distinguish their company from the competition. This meant carving out a niche based on competitive advantages and specific corporate attributes. They crafted and maintained a strategic brand–a [...]

FORTUNE: Lingerie retailer Bare Necessities spiced up sales by making it easier for women to find undergarments that fit online. When we last met Bare Necessities, the lingerie seller, based in Avenel, N.J., was profitable but battling a personality problem: It lacked one. Enter FSB’s Makeover artists – five experts from Frog Design, the product [...]