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Archive for the ‘Branding’ Category

It’s a dilemma that most small businesses and startups face: You must market and advertise, but you’re strapped for cash. Fortunately, ideas, energy and imagination can make up for meager marketing budgets.

With the advent of broadband Internet access and the proliferation of free video hosting sites like YouTube, Blip.tv, Revver and Veoh.com, today anyone with a camcorder and an Internet connection can produce a video and share it with the world. Producing video for the Web can be a powerful marketing tool for your business.

Producing a television ad can seem a daunting and expensive task. Fortunately, with today’s easy access to TV production tools, creating a TV spot is well within your reach. One caveat: While making a TV ad can be relatively easy, producing a GOOD one is much more challenging. Don’t get so caught up in the production process that you lose sight of your advertising objective – it’s not creative unless it sells!

FoundRead: We like Harvard Working Knowledge, and today we picked up another quick post by marketing guru, John Quelch. It’s billed as “How To Build a Global Brand,“ but we think his five simple rules for how to brand effectively are applicable to any startup trying to establish its name and image — globally or [...]

Entrepreneur Daily: Sports fans of all ages have plenty of team memorabilia to help them root on their favorite players. But what about the increasing number of grown-up gamers? How can they show off their gaming pride? Before G8 Brand, there weren’t too many options. But now, this lifestyle brand hopes to change the public’s [...]

25Sep

Brand Check

Posted by Marcel Sim in Branding

Small Business Branding: Consumers are exposed to over 3,000 marketing messages a day. TV spots, radio ads, billboards, logos on t-shirts, packaging labels, coupons in the mail, pop up ads on the internet, kids selling cookies at the door – they are everywhere. And yet you think the consumers you want to talk to are [...]

This is an article submitted by Ken Wisnefski. Submit your article! Find out more. Introduction Do you think there is a corner in the world where you can find a computer user who does not know of Microsoft? Is there anyone in the world who looks for information on the Web and has never heard [...]

22Aug

Better Than The Rest

Posted by Marcel Sim in Branding

Mind Petals: Business brochures and commercials that ridicule their competition, insult customer intelligence. I don’t want to buy a car from a guy who tells me why everyone else in his field is unworthy of my patronage. I do want to support companies who state examples of why their “unique” strategies work better. We’re not [...]

10Aug

I Am The Brand

Posted by Marcel Sim in Branding

Entrepreneur: It’s a brand new work world. And I do mean “brand.” It used to be that only large businesses worried about branding. To thrive, they had to distinguish their company from the competition. This meant carving out a niche based on competitive advantages and specific corporate attributes. They crafted and maintained a strategic brand–a [...]

02Aug

Lingerie Brand

Posted by Marcel Sim in Branding

FORTUNE: Lingerie retailer Bare Necessities spiced up sales by making it easier for women to find undergarments that fit online. When we last met Bare Necessities, the lingerie seller, based in Avenel, N.J., was profitable but battling a personality problem: It lacked one. Enter FSB’s Makeover artists – five experts from Frog Design, the product [...]



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