Article Contributed By Jeff Beals “Had a very long day today. Got into an argument with my boss and a client. All I want to do is drink a glass of wine and take it easy, but I have to do laundry tonight. Arrrgh!” This is the text of a post I once read on [...]

Article Contributed by Erin Ferree Do you ever feel like your brand’s a little bit chilly? Like it’s too professional or boring? Or you’re distant… not as cozied up and close with your clients as you’d like to be? Why not warm it up a bit? Warmth in your brand can make it seem more [...]

Article Contributed by Erin Ferree Do you ever feel like your brand is out of alignment with your values system? Like you have to do things in your marketing that you wouldn’t want your mother or your mentor to see? If you said “yes”, I’m curious: why is your brand icky? Your brand is made [...]

Article Contributed by Brandon Serna When starting a new business, you’re going to find yourself working closely with advisors and consultants of all types.  There’s a lot of ground to cover, after all, and it’s important that you get things right the first time.  In the business world – particularly today – there’s seldom such [...]