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Archive for the ‘Branding’ Category

Building Your Brand A brand is a promise of the value your prospects/customers will receive. In today’s complex and competing world your customers must not only acknowledge but support the promise of your brand if you wish to get the position or contract you want with the firm you want to work with. To become [...]

As more and more individuals and businesses invest in the social media space, there will come a crisis of trust.
With so much access to so many resources, it will become more difficult to decide who to connect with, and who to do business with.

I’ve recently run into an interesting dilemma — will my loyalty to Apple win out against my disgust with AT&T? But more importantly, what can you learn from my story to increase your customer loyalty and decrease your customer problems.

If you’re starting a business right now, marketing can be one of the first efforts to take a hit. After all, why should you market products aggressively to customers who aren’t ready to spend? Cutting back on marketing efforts right now is actually a pretty risky move- studies show that companies who increased or maintained [...]

One way to gain recognition for your community and build visibility for your business is by earning business awards. Many are self-nominated and fairly easy to apply for. Here’s a quick guide to a few of the best business awards for 2009: Businesses that have helped jump start our economy by maintaining growth over the [...]

12Feb

Four Easy Personal Branding Tips

Posted by Marcel Sim in Branding

Article Contributed by Marcel Sim Corporations and companies today spend millions of dollars on corporate branding. Why is corporate branding so important that it attracts so many businesses, big and small, to invest much time and money on it? Effective corporate branding can boost the bottom line of your company significantly; it has the ability [...]

Most entrepreneurs and executives really want to become a published author, but few have the time or resources to write their book. Writing a book is a big commitment, and many aspiring authors just can’t seem to get started. If you fall into that category, you may decide that you need a ghostwriter or a writing coach. On the other hand, you may just need a gentle nudge to get started. If you’d like to make this year the year you finally write your book, these 10 tips to getting your book done can help:

One of the very first things you learn in the Guerrilla Marketing Coaching Program is that EVERY contact with your customers and prospects is marketing. Each and every point of contact – from the way you answer your phone to your e-mail signature to your website to those goofy photos you posted on Facebook – makes up your personal brand. All of it! If you don’t believe me, just Google yourself and see what you’ve put “out there.”

In prior posts I’ve mentioned my audio product launch on Halloween, Transform Your Fear into POWER. Part of my marketing strategy was to form joint venture partnerships with other business owners to help promote and market my program. You’ve seen these campaigns for years and probably received many emails inviting you to buy a book, [...]

03Feb

Marketing Rehab

Posted by Lou Bortone in Branding

What Can Amy Winehouse Teach Us About Marketing?
by Lou Bortone, Your Online Branding Guy (www.OnlineBrandingGuy.com)



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