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Archive for the ‘Branding’ Category

Whether you’re trying to generate foot traffic, web traffic or plenty of both, the fact remains that on today’s hyper-competitive business landscape getting — and staying — on your prospective customers’ radar screens is not just necessary for your success: your survival depends on it. Indeed, each year hundreds of thousands of startups and small […]

Rebranding is an extremely tricky business and an incredible gamble that businesses take in the hope of increasing their marketing prospects. However, it is possible to have a better control of the outcome by executing the rebranding process in a scientific manner. In this article, we will take you the most vital factors that an […]

Article Contributed by Jane Bolto As your business evolves it may become necessary to consider rebranding to ensure that it stays in line with the values it represents. And while rebranding can be fraught with obstacles, in the end, it could lead to more success and an increased customer base. Here are some of the things […]

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How to Make Your Startup into a Brand?

Posted by Pamela Swift in Branding

Article Contributed by Dan Razak Once your business becomes a brand, all your marketing efforts get much simpler. Instead hunting for attention, people start looking for your new products and even begin anticipating their release as soon as it gets announced. However, a new company has a long way to go from making its first […]

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The Recipe for an Effective Brand

Posted by Pamela Swift in Branding

There is a lot of talk in the world of marketing these days about branding. Most people have a concept of a brand, in fact, brands influence our day-to-day purchasing decisions in ways we don’t realize. When we reach for one box of detergent in an aisle filled with choices, it might be because of […]

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About is a small business blog dedicated to providing business advice and resources to our community of aspiring entrepreneurs. Our specially hand-picked panel of Network experts regularly contribute entrepreneurial content and professional tips for small business owners worldwide.