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Archive for the ‘Branding’ Category

Article Contributed by Jane Bolto As your business evolves it may become necessary to consider rebranding to ensure that it stays in line with the values it represents. And while rebranding can be fraught with obstacles, in the end, it could lead to more success and an increased customer base. Here are some of the things […]


How to Make Your Startup into a Brand?

Posted by Pamela Swift in Branding

Article Contributed by Dan Razak Once your business becomes a brand, all your marketing efforts get much simpler. Instead hunting for attention, people start looking for your new products and even begin anticipating their release as soon as it gets announced. However, a new company has a long way to go from making its first […]


The Recipe for an Effective Brand

Posted by Pamela Swift in Branding

There is a lot of talk in the world of marketing these days about branding. Most people have a concept of a brand, in fact, brands influence our day-to-day purchasing decisions in ways we don’t realize. When we reach for one box of detergent in an aisle filled with choices, it might be because of […]

Do you feel that your audience isn’t connecting with your brand? If you believe this is the case then it’s because of one reason, and one reason only: you’re not listening to your audience. The marketplace today has greatly changed in the last 20 years, and that’s for the better. Thanks to developing technologies, high-speed […]

CBS New York notes that carpet cleaning can drastically improve the appearance and life of your carpet. While you likely know how it can reduce pollutants, dust mites and mold to improve the home, it’s up to you to get that information to your customers. Marketing is an important method of communicating with your customers, […]

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About is a small business blog dedicated to providing business advice and resources to our community of aspiring entrepreneurs. Our specially hand-picked panel of Network experts regularly contribute entrepreneurial content and professional tips for small business owners worldwide.