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Archive for the ‘Branding’ Category

How many times have you simply grabbed the nearest envelope for the posting of crucial business correspondence? Without knowing it, you could be harming the image of your business by sending important letters and documents via sub-standard, inappropriate or generic envelopes. The first job of an envelope is to get its contents to their final […]

08Apr

Gut Check: Your Videos Suck

Posted by Marcel Sim in Branding

I got a call this week from the owner of a fast-growing, 6-figure business.  They wanted some help with their branding.  The first thing I did was look at their YouTube videos, and I have to say I was horrified. To put it kindly, the videos did not look like they came from a successful […]

There’s no denying that we’re living in the age of the computer. Most of us spend our working week staring at a neon screen and in our leisure time do the exact same thing (you’re even doing it now!), but what does this mean for the humble pen? It’s easy to forget the importance of […]

Gillette sits as #18 on Forbes’ Most Powerful Brands list. How does a company that sells disposable razorblades for mere pennies on the dollar have a value of $16.8 billion dollars? It’s because they leveraged what we now know as the razorblade model of business. The business came about due to the creation of a […]

If there was an example of ultimate brand loyalty, it’s Toy Story. Whether or not the writers of this Disney Pixar cult classic wrote a story about toys with the intention of one day transforming playgrounds forever more is unbeknown, but one thing is sure, it was clever. The overall result is loyal customers and […]



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