Exhibiting at trade shows always requires a significant investment, but the returns can be significant.  The Center for Exhibition Industry Research (CEIR) estimates that there is an average saving of $914 for each new b2b customer if the lead comes through a trade show. (Source) These savings reflect a lower cost per a qualified lead, [...]

Article Contributed by Erin Ferree After all, this is where all my experience comes from… I started out as a graphic designer, helping very-first-timers design their first business brands. Along the way, I learned many, many valuable lessons about designing your first brand… so I thought I should share. Many first-time entrepreneurs consider designing their [...]

If you run a company or work for one then you will know just how important it is to have a recognisable brand and to make sure that it is noticeable and have others be aware of it. There are numerous different strategies that companies employ to make sure that their brand and logo is [...]

Article Contributed by Erin Ferree Now, that sounds just like exactly what you need to get your business fired up and moving along! But then reality creeps in… There’s the pressure of creating a fresh, interesting and new idea. You can’t just reach into a magic hat and pull that perfect idea out. Sitting and [...]