Building Your Brand A brand is a promise of the value your prospects/customers will receive. In today’s complex and competing world your customers must not only acknowledge but support the promise of your brand if you wish to get the position or contract you want with the firm you want to work with. To become [...]
20Aug
Posted by Michele PW in Branding
I’ve recently run into an interesting dilemma — will my loyalty to Apple win out against my disgust with AT&T? But more importantly, what can you learn from my story to increase your customer loyalty and decrease your customer problems.
07May
Posted by Merrin Muxlow in Branding, Business Ideas, Customer Service, How-To Guides, Online Business, Sales & Marketing
If you’re starting a business right now, marketing can be one of the first efforts to take a hit. After all, why should you market products aggressively to customers who aren’t ready to spend? Cutting back on marketing efforts right now is actually a pretty risky move- studies show that companies who increased or maintained [...]
04May
Posted by Merrin Muxlow in Branding, Business Ideas, Entrepreneurs, Entrepreneurship, Sales & Marketing
One way to gain recognition for your community and build visibility for your business is by earning business awards. Many are self-nominated and fairly easy to apply for. Here’s a quick guide to a few of the best business awards for 2009: Businesses that have helped jump start our economy by maintaining growth over the [...]
Article Contributed by Marcel Sim Corporations and companies today spend millions of dollars on corporate branding. Why is corporate branding so important that it attracts so many businesses, big and small, to invest much time and money on it? Effective corporate branding can boost the bottom line of your company significantly; it has the ability [...]
In prior posts I’ve mentioned my audio product launch on Halloween, Transform Your Fear into POWER. Part of my marketing strategy was to form joint venture partnerships with other business owners to help promote and market my program. You’ve seen these campaigns for years and probably received many emails inviting you to buy a book, [...]
What Can Amy Winehouse Teach Us About Marketing?
by Lou Bortone, Your Online Branding Guy (www.OnlineBrandingGuy.com)
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