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Archive for the ‘Branding’ Category


Gut Check: Your Videos Suck

Posted by Marcel Sim in Branding

I got a call this week from the owner of a fast-growing, 6-figure business.  They wanted some help with their branding.  The first thing I did was look at their YouTube videos, and I have to say I was horrified. To put it kindly, the videos did not look like they came from a successful […]

There’s no denying that we’re living in the age of the computer. Most of us spend our working week staring at a neon screen and in our leisure time do the exact same thing (you’re even doing it now!), but what does this mean for the humble pen? It’s easy to forget the importance of […]

Gillette sits as #18 on Forbes’ Most Powerful Brands list. How does a company that sells disposable razorblades for mere pennies on the dollar have a value of $16.8 billion dollars? It’s because they leveraged what we now know as the razorblade model of business. The business came about due to the creation of a […]

Online marketing is a fluid and ever changing field. The rules are set in sand, not stone, so your company has to be ever evolving if you want it to stay afloat in the choppy seas of the world wide web. Right now there is nothing more effective in marketing than video! Video done right […]

Walk through any town or city on a hot summer’s day and there’s one thing you’re sure to notice, everyone’s sitting outside! When it’s cold and rainy our streets are deserted and patrons fight to get themselves the cosiest spot in the restaurant or the seat closest to the fire in the local pub but […]

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