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Archive for the ‘Branding’ Category


The Recipe for an Effective Brand

Posted by Pamela Swift in Branding

There is a lot of talk in the world of marketing these days about branding. Most people have a concept of a brand, in fact, brands influence our day-to-day purchasing decisions in ways we don’t realize. When we reach for one box of detergent in an aisle filled with choices, it might be because of […]

Do you feel that your audience isn’t connecting with your brand? If you believe this is the case then it’s because of one reason, and one reason only: you’re not listening to your audience. The marketplace today has greatly changed in the last 20 years, and that’s for the better. Thanks to developing technologies, high-speed […]

CBS New York notes that carpet cleaning can drastically improve the appearance and life of your carpet. While you likely know how it can reduce pollutants, dust mites and mold to improve the home, it’s up to you to get that information to your customers. Marketing is an important method of communicating with your customers, […]


How Logistics Can Make or Break Your Brand

Posted by Pamela Swift in Branding

Nowadays, online shoppers can close their browser or visit a competitor’s site within seconds. There’s no savvy store manager to smooth things over or suggest alternative products if you are out of stock. With less time to change the customer’s mind, operations must be seamless from online checkout to final delivery. It takes five good […]


Why Your Business Needs Promotional Products

Posted by Pamela Swift in Branding

Promotional products are one of the oldest forms of advertising, and in the ever evolving world of modern business where marketing has taken to the internet, some may think that grounds for considering them outdated – but they would be wrong. The marketing strategy for your business should be as multifaceted as possible, encompassing print, […]

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