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Archive for the ‘Branding’ Category

Promotional products are one of the oldest forms of advertising, and in the ever evolving world of modern business where marketing has taken to the internet, some may think that grounds for considering them outdated – but they would be wrong. The marketing strategy for your business should be as multifaceted as possible, encompassing print, […]

02Feb

The Importance of Personal Branding

Posted by Marcel Sim in Branding

In these days of mass marketing, to stand out from the crowd it’s essential to have a story to tell. It can set you apart from your competitors, add depth to your business and offer some human interest above and beyond corporate logos and strap lines. While it can play an important role in your […]

From over 25 years of experience in marketing, copywriting, conversions and online business, I can easily tell you that one of the most difficult tasks for people when it comes to marketing is defining their differences. In fact, at Marketing Words, we have a questionnaire all new clients are asked to complete. Among others, it […]

How many times have you simply grabbed the nearest envelope for the posting of crucial business correspondence? Without knowing it, you could be harming the image of your business by sending important letters and documents via sub-standard, inappropriate or generic envelopes. The first job of an envelope is to get its contents to their final […]

08Apr

Gut Check: Your Videos Suck

Posted by Marcel Sim in Branding

I got a call this week from the owner of a fast-growing, 6-figure business.  They wanted some help with their branding.  The first thing I did was look at their YouTube videos, and I have to say I was horrified. To put it kindly, the videos did not look like they came from a successful […]



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