Get Entrepreneurial has talked a lot in the past about the importance of branding, but for smaller businesses or start-ups successful branding may seem like a daunting prospect without the large budgets and branding teams employed by larger names. Here we’ll discuss how to create a brand yourself, and implement it on a modest budget. [...]

Long before you launch an ad campaign or develop your marketing strategy, you must first have a solid brand identity. To keep it simple, your brand identity is your personality. This will be the way in which consumers identify your business. This is important in separating you from your competitors. Although it’s a popular word, it is [...]

Article Contributed by Valerie J. Wilson Remember your reputation in Junior High School? Yes, it seemed to matter then, right? You’re in the big leagues now: More than ever, your company’s reputation is readily available for all to see, all in the matter of a couple of clicks. Think about it: Is your brand being [...]

Article Contributed by Darcie Hewitt-Dudding While you don’t want to over step the mark and get too big for your boots, looking and acting professional can really make your business more visible, more credible, and more likely to generate leads for more business. It will affect everyone who interacts with your business as well as the [...]

Article Contributed by Scott Quinlan As an entrepreneur trying to grow and expand the business, it is very easy to get so deeply involved in running the show and tending to your customers that you can take your eye of the ball when it comes to maintaining a good first impression for your business. First Impressions [...]