Posted by Pamela Swift in Online Business
These days, your business can’t succeed without having a website to share all of your information and sell your products. However, it can’t look like anything. No, it has to be a true creation—something that catches the eye, entertains and convinces people to stay on it. It needs to have flair that makes it stand out from companies that offer similar products and services. Viewers need to be able to easily navigate the site instead of hunting for information on the pages. A quality website can help to boost business for the company while improving credibility. It’s a way to communicate with customers and those who are interested in what you offer. An added benefit of a website is that it operates 24 hours a day even when your company is closed, allowing for customers to make purchases and schedule services as long as the site is set up to accept payments and appointments.
Here are just a few things that you need to think about when it comes to your site:
Plan the layout before you begin working on the site. If you don’t, then you’re going to be stuck with pages that make no sense and pictures that don’t seem to go anywhere. Write the paragraphs ahead of time so that all you have to do is transfer the information to the site. Decide on the overall design that you want to use as there are numerous designs for the tabs and the ways that the information is displayed, such as paragraph form or using bullets. Choose the colors before you begin with the site as well as the type of font that you want.
What Can You Offer
You want viewers to know exactly what you can offer for them. Include details of the types of services that are provided along with pictures of products that you sell. Explain how you perform services and any certifications that you or your employees have. One of the things that is a turnoff for customers is that they don’t know what the business can do for them, making it hard to know whether it’s a good idea to pursue contacting the company or learning more about what is offered. Include a call to action, such as signing up for a newsletter or a monthly email, to get updated information about the company.
Make Room for Growth
Many businesses don’t allow for the website to grow. They try to include everything at one time when the site is first created. Leave some space for growing in the future. Keep an open mind about new services and products that are offered as well as reviews that you might want to include on other pages. You can also set aside a few pages for pictures of happy customers and new items that you get in stock. Beware of building with sites that only offer basic pages as you won’t be able to add more information in the future unless you pay higher prices.
Keeping It Simple
While bright colors, bold headings and elegant fonts catch the eye of the viewers, they shouldn’t be used throughout the entire site. Colors should contrast each other. Brighter colors should only be used to highlight information that you want to stand out. Avoid using fonts that are hard to read as you want the viewer to be able to easily scan the pages to find what they want to read.
If you aren’t technologically savvy, then leave the designing to a professional company to do your enterprise web design. In the end, you’ll have a site that has all of the information that you want to include without stressing yourself out about placement and details. Make sure you can review the site before it’s published to make any changes that are needed.
A quality website is one that can be created in a short time. It’s a reflection of what your business stands for and offers to customers. The site that is created should add value to the company while building a reputation.