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All Articles by Tracey Lawton

If you’re not fully maximizing your website you’ll be missing out on new subscribers. There are many ways to capture a visitor to your website, and turn them into a new subscriber, but if you’re not fully using all of the strategies available to do so, then you’re going to be missing out on filling your pipeline […]

Along with paper piles, budget and Cashflow is another area that can be a huge source of overwhelm and frustration!  And I bet the very title of this article made you think twice about reading it ? In your corporate days you would have had a bookkeeping/accounting department that took care of all of this for you […]

Making more profit is NOT the same as generating more revenue. They are two completely different areas, and something that I see very little discussion on. Sure,  I see LOTS of talk about revenues, i.e. six-figure businesses, multi-six-figure businesses, seven-figure businesses, but you never seem to get to the real story behind these headlines – how […]

  • Comments Off on Creating More Profits: 3 Essential Areas to Focus On

Business management and marketing know-how isn’t something we’re born with … but it can be learned. Many business owners — especially those with a non-business background — struggle when it comes to creating a strategic business plan for their business.  Chances are they’ve never ran a business before and, even in their “employment” days, were not involved […]

  • Comments Off on The Simple 3-Step Process for Creating Your Strategic Business Plan

If you’re hesitant about creating a business plan, it could be down to the type of business owner you are. Over my 14 years of being in business, and speaking with many, many business owners over that time, I’ve discovered that when it comes to creating a strategic business and marketing plan for their business, these […]

  • Comments Off on Which Type of Business Owner Are You?


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