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All Articles by Tracey Lawton

An email from you could be the first contact a potential client has with you. How well does it represent your business? Let me give you an example… Recently, I received an email from a person I’ve never met before asking me if I’d like to be part of her upcoming virtual event. Although I […]

It’s getting harder and harder to get your subscribers to open your emails… Let alone read and act on them! As a result, business owners are seeing plummeting open rates for their email newsletters (ezines) … some email open rates are being reported as low as 8.6%. With the sheer volume of other information avenues […]

“I don’t have time for a vacation!” “My family are sick of talking to my back as I’m constantly hunched over my desk!” “Give me five more minutes … and I’ll watch that movie with you.” Does any of this sound familiar? I hear it a lot from entrepreneurs. They start their business because they […]

You’ve done all the hard work in getting your blog site up and running… You’ve even got a sign-up box on every page of your site. Now all you need to do is get your web site visitors to part with their name and email address so that you can start and build your database […]

Entrepreneurs LOVE to create; they don’t enjoy setting up systems! As solo business owners, that’s all we want to do – create products and programs, and come up with new ways of delivering our services. So when the talk turns to systems and processes, this is where most business owners’ eyes will glaze over … […]



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