Just last week I had two, almost identical, conversations with two clients. But the worrying thing is this isn’t the first time I’ve had these conversations; in fact it’s cropped up quite a bit over the past couple of years. And it goes something like this: I’m frustrated with my VA (Virtual Assistant). She’s missing [...]
Your Strategic Marketing Action Plan (MAP) is a document that is used to plan your day-to-day marketing activities/strategies for running your online business; in other words it’s your MAP to online business management success. And just like a real map, your MAP tells you exactly how to get from point A to point B and [...]
There is more to launching a product or program to your community simply than sending out an email and hoping people will buy! It’s about creating a whole product/program launch system so that you can get maximum sales for your brand-new offering. Every business owner is excited to launch a new product or program and [...]
Many business owners (especially those with a non-business background) struggle when it comes to creating a strategic business plan for their business. Chances are they’ve never ran a business before, and even in their “employment” days were not involved with the day-to-day business management. So when it comes to running their business they struggle! “Still [...]
Over my 12 years of being in business, and speaking with many, many business owners over that time, I’ve discovered that when it comes to creating a strategic business and marketing plan for their business, these business owners typically fall into one of these four camps: The Perfectionist Camp. These business owners plan everything in [...]
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