It’s a familiar scenario: Solo business owner is swamped just wading through emails, keeping up with social media, serving customers. No time to create new products or work on that marketing campaign. Is this you? If so, I have four proven ways that successful solo entrepreneurs use to wrestle back control of their business, get [...]
Before you can have clients, you need to have prospects — that’s what marketing is all about. If your marketing isn’t attracting the kind of people you’d like to be working with, it’s like pushing a rope — you are trying to sell them something they don’t need, and they are looking for something you [...]
Writing a business plan for your Solo Entrepreneur business doesn’t have to be a daunting project. If you can answer 10 straightforward questions about your business, you can be ready to go. The key to success is to answer all of the questions in enough depth that if a friend asked you to invest in [...]
There is a lot of misinformation out there about what you “have to have” to start up an online business, and a lot of unscrupulous internet marketers selling products, programs and tools promising easy riches with little effort. The truth is that you don’t need most of what they are selling. Here’s the bottom line [...]
People buy from those they know and trust. Nowhere is this more true than on the Internet, where you may never even meet anyone in person. Establishing a trust relationship with your potential online clients takes time, but it is well worth the effort! Think about the last time you bought a product or service [...]
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