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All Articles by Terri Zwierzynski

No one can ever say that having a home based business is boring! Between quieting barking dogs, refereeing your children’s fights, and answering the phone and the doorbell, it can sometimes be hard to get anything done — no matter how well you visualize, set goals, and plan your day. And it can be equally […]

Four years ago this month, Solo-E hired its first contractors: 3 fabulous VAs. Between them they handled the details of hundreds of items of content for the website, scores of newsletters and uncounted correspondence with subscribers and clients. Two of them still work for me (the third took time off with her third child and […]

It’s a familiar scenario: Solo business owner is swamped just wading through emails, keeping up with social media, serving customers. No time to create new products or work on that marketing campaign. Is this you? If so, I have four proven ways that successful solo entrepreneurs use to wrestle back control of their business, get […]

Before you can have clients, you need to have prospects — that’s what marketing is all about. If your marketing isn’t attracting the kind of people you’d like to be working with, it’s like pushing a rope — you are trying to sell them something they don’t need, and they are looking for something you […]

Writing a business plan for your Solo Entrepreneur business doesn’t have to be a daunting project. If you can answer 10 straightforward questions about your business, you can be ready to go. The key to success is to answer all of the questions in enough depth that if a friend asked you to invest in […]

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