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All Articles by Ron Finklestein

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker People fail at marketing for a variety of reasons. This list is not meant to be all-inclusive but here are the most common reasons I encounter: Never been trained in marketing […]

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If I were your prospective customer, why should I do business with you above any and all other options? Why would I be an absolute fool to buy what you sell from anyone else but you? That answer should be clearly articulated in the form of your USP. What you need to know… A USP […]

It  has been a while since I wrote anything significant. There is a good reason. I have spent the last six months implementing a elearning systems to help any small business get unlimited leads, at no cost for marketing. This article will explain how to do that. I’m going to reveal to you the three […]

  • Comments Off on The Three Biggest Mistakes Small Business Make When Marketing Their Business…And How To Avoid Them All

  Business owners today are spending a fortune to build a company website with all the bells and whistles. They’re operating under the mistaken belief that “more is better.” In reality, nothing could be further from the truth. Websites don’t sell… relationships sell. Your prospects must feel that they can trust you and that you […]

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Five Triggers to Transform Your Business Growing a business is simple when you understand the five trigger that impact growth and profitability. The five triggers are: Lead Generation: How many leads are we getting? Lead Conversion: The number of leads that convert to customers. Number of Transactions: The number of times a customer buys from […]

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