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All Articles by Ron Finklestein

I have two good size dogs (both greater than 50 pounds.) I installed an invisible fence to give them some room to run without hurting themselves. An invisible fence shocks (via the collar) the dogs when they get too close to the fence. It is not  a harmful shock, just enough to let them know […]

Email marketing can be a powerful tool to grow your business, however, it needs to be done with care and professionalism. In this email I discuss what you should not do when doing email marketing. I receive emails from people (almost daily) proposing to be email marketers and website designers, and it’s pretty clear to […]

Does trust play are in business? In marketing and sales? How about operations or finance? According to The Trust Edge by David Horsaager, you can gain faster results, develop deeper relationships and create a stronger bottom line, when people trust you. According to Horsager, trust is defined as a confident belief in a person, product […]

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Over 10 years ago I started a Mastermind group with one other gentleman. There was one individual I wanted to get to know better but we ran in different circles. I always respected this individual and told him that. I asked him if he would be willing to join me creating a group. He agreed […]

  • Comments Off on Powerful Lessons From a Mastermind Participant

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker People fail at marketing for a variety of reasons. This list is not meant to be all-inclusive but here are the most common reasons I encounter: Never been trained in marketing […]

  • Comments Off on Why Do People Fail at Marketing Their Business?


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