Your biggest strength is also your biggest weakness. And that’s not only true of people, but also of things created by people. Like the traditional business model, which is very masculine. And while that’s most definitely a strength — it’s also a weakness. (Especially for women living too much in their masculine energy, but even […]
You just put the finishing touches on your kick-butt marketing plan that’s going to skyrocket your business. Hooray! Only problem is that kick-butt marketing plan isn’t going to do a thing for your business unless you actually put it into action. And that, alas, is where most marketing plans end up — a really good […]
If you’re like so many conscious/heart-centered entrepreneurs, a lot of traditional copywriting probably makes you pretty uncomfortable. (Copywriting is writing promotional materials, nothing to do with protecting your intellectual property.) But everyone tells you that you need that “type of copy” if you want to make money. So what do you do? Make […]
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