I’m writing this at Bill Baren’s The Big Shift event. Bill is an interesting fellow (check out my PW Unplugged Radio interview with him) and what I most enjoy is how he presents “old” topics with a fresh, new slant. Yesterday he talked about the “shields” we all carry around with us. A shield is something we […]
Your biggest strength is also your biggest weakness. And that’s not only true of people, but also of things created by people. Like the traditional business model, which is very masculine. And while that’s most definitely a strength — it’s also a weakness. (Especially for women living too much in their masculine energy, but even […]
You just put the finishing touches on your kick-butt marketing plan that’s going to skyrocket your business. Hooray! Only problem is that kick-butt marketing plan isn’t going to do a thing for your business unless you actually put it into action. And that, alas, is where most marketing plans end up — a really good […]
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