The first time I heard that your subconscious could be sabotaging you, 2 things went through my mind. The first was relief — OH maybe this isn’t completely my fault after all. The second was confusion — what the heck does this even mean? All I want is more clients, and I’m [...]
It can make good marketing sense to partner with a nonprofit or cause. Consider what my marathon friends did when they were raising money to participate in the 3-Day Walk (you walk 60 miles in 3 days to promote breast cancer awareness and raise money for research). They approached a local restaurant called Backburner, which [...]
Congratulations! You’ve just completed the finishing touches on your brand new website, and now you’re ready to launch it to the world! Except…how do you do that exactly? It’s not like you upload it and your ideal clients magically find you. So, what you need is a launch guide for your new site. And you [...]
Yes Virginia, there are monsters. As I’m sure you’re intimately aware (probably more aware than you’d like to be) things go wrong in businesses. Lots of things. Lots of times. (And sometimes it even feels like all the things all of the time.) Now if you’ve experienced something going wrong in [...]
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