I recently saw a post on the Which Test Won blog that caught my attention. The email announcing the test results had a subject line that read: How Much Content Does Your Page Need to Convert The content of the email said this: Finding the perfect balance of content is hard; sometimes too much content is […]
Ask 10 people what a landing page is and you’ll get 10 different answers. Landing pages are one of the most misunderstood concepts in online marketing that I’ve ever seen. No wonder these three newbie mistakes keep popping up so regularly on the landing pages I critique. What Is a Landing Page? How do you […]
As far back as I can remember (circa 1999), search engine copywriters have been told to use keywords as often as possible. According to most, proper optimization of a page involved things like writing for keyword density ratios, including keyphrases in every file name, every page name and every tag… at least once. The common […]
Just recently, I started finished teaching a 6-week copywriting series via webinar. During the first session, we began the copywriting process by looking at our target audiences. This seems to be one of the issues that most people have a great deal of trouble with so I thought I’d shed a little light on how […]
With all the talk about social media, search engine optimization (SEO) and video, you might think of email as an old-school marketing method. Nothing could be further from the truth. Just take a look at these recent stats as reported by Salesforce.com. ? 44% of email recipients made at least one purchase last year based […]
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