Why is it that some people are wildly and effortlessly successful at different aspects of marketing while others have to fight for every inch of ground they gain?  Could it be that the phrase “natural-born __________” applies to the various elements of online marketing just like everything else? As someone who is fascinated by consumer [...]

This has to be one of the most frequent questions I get asked about writing website copy.  I can understand why.  It seems everywhere you look there is different advice about how many words/pages it takes to sell a widget.  When you lay out all the different pieces to the puzzle, however, it gets easier [...]

I just got back from the NAMS conference in Atlanta, GA where I held a live copywriting review session.  Attendees submitted their sales copy for live critique before the group.  It was very enlightening, not only for them, but also for me.  As I went through the 10 or so web pages, I began to notice a [...]

Whether you’re facing another holiday sales season or just ramping up a weekend promotion, discounts come into play with copywriting on a regular basis.  But have you ever considered the words you use to communicate that discount?  Just like every other part of your copy, your offers need to be tested. “What’s to test?” you [...]

If there is one major complaint I hear most from of our copywriting clients, it’s that they don’t know what their UCA is or how to define it. Your unique competitive advantage is the thing (or at least one of the things) that sets you apart from your competition. Is it the same as a [...]