Just recently, I started finished teaching a 6-week copywriting series via webinar. During the first session, we began the copywriting process by looking at our target audiences. This seems to be one of the issues that most people have a great deal of trouble with so I thought I’d shed a little light on how [...]
With all the talk about social media, search engine optimization (SEO) and video, you might think of email as an old-school marketing method. Nothing could be further from the truth. Just take a look at these recent stats as reported by Salesforce.com. ? 44% of email recipients made at least one purchase last year based [...]
You have been on a team before and wondered, “Why am I on this team?” Or, you’ve hired someone, put him on the team, and asked, “Why did I do that?” Regardless of which side of the hiring desk you find yourself, there is a guaranteed way to insure you make a Work Positive Dream [...]
How many is enough? How do you know which ones will work? Why do I get such different search counts? These are just three of the dozens of questions I get about keyword research. So, at the prompting of one of my newsletter subscribers, I decided to create a mini-tutorial of sorts for you to [...]
It’s almost a weekly occurrence. An email (or four) pops up in my inbox asking for help because pages that once ranked really well in Google have gradually been falling. For most, it happens without fanfare over time, until somebody finally asks the questions, “Where have all of our sales gone?” and “Why can’t anybody [...]
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