Practically everybody has dreams of earning a bit of media coverage and being flooded with business. Unfortunately, that’s easier said than done. The main reason most press releases fail is because they are self-promotional. Promotional copy is the cardinal sin of press releases. Reporters want news, not advertisements, so before you begin to write, pick […]
During a recent copywriting consulting call with a new client, we discussed her primary concern: having good traffic, but no sales. I’ve seen this a thousand times before. Usually, what I find is a site filled with content that is chock-full of keyphrases and sounds stupidly repetitive. The solution is easy: Write natural-sounding, persuasive SEO […]
The questions seem to repeat themselves: “What ‘killer’ words must I use in my copy?” “How long does my copy need to be?” “What keyword-density ratio do I need to use?” Truth be told, it’s not about any “killer” words, the length of the copy or magic keyword densities. Those things aren’t the problem. The […]
If you’ve been online for any length of time, you’ve got a marketing funnel in place. “Build a funnel so you can move traffic from introduction to sales and beyond.” That’s fine advice, as far as it goes. But it’s missing something, and that means your funnels may be a bit…well… leaky. Where the Funnel […]
Above the fold; in a lightbox; at the end of your blog post; on your landing page. The list of “must-have” opt-in form locations seems to get longer every passing year. In an effort to build your prospect list, you diligently comply. But are all those forms doing their job? Or is poor form design […]
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