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All Articles by Karon Thackston

If you’ve been online for any length of time, you’ve got a marketing funnel in place. “Build a funnel so you can move traffic from introduction to sales and beyond.” That’s fine advice, as far as it goes. But it’s missing something, and that means your funnels may be a bit…well… leaky. Where the Funnel […]

Above the fold; in a lightbox; at the end of your blog post; on your landing page. The list of “must-have” opt-in form locations seems to get longer every passing year. In an effort to build your prospect list, you diligently comply. But are all those forms doing their job? Or is poor form design […]

One of the most frequently asked questions I get about marketing revolves around price. Setting prices for products and services takes a combination of science, psychology and intuition. Let’s walk through some of the most effective ways to determine price and create a checklist of what to test to find the best one. Your Cost […]

How many times have you said one of the following about social media? “It’s a waste of time.” “I’ve never gotten a good response from Twitter/Facebook/LinkedIn/Google+/etc.” “I tweet and nobody responds.” You’re not alone. Countless businesspeople struggle with posting on social media, especially when it comes to writing something compelling and meaningful in 140 characters. […]

Does it seem like copy is shrinking? Everywhere you look you find Facebook ads, tweets and bullet points, the longest of which is a total of 140 characters. I’ve had lots of questions lately about writing short and compelling copy so I thought I’d reveal a few tricks I use that might help you out. […]



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