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All Articles by Karon Thackston

With the new year just days away, almost every Amazon entrepreneur is looking for ways to improve their sales, grow their businesses and reach the next level. Sometimes that means taking obvious next steps like increasing the amount of inventory you send. Other times, however, it means paying attention to details. Let me share some […]

There I was – stuck, staring at my computer screen and gritting my teeth. “All these calculators are virtually the same. All calculators add, subtract, divide and multiply.” I huffed, “How am I supposed to write different copy for 25 calculators that are all pretty much identical?” Ever been there? Ever had several catalog or […]

Practically everybody has dreams of earning a bit of media coverage and being flooded with business. Unfortunately, that’s easier said than done. The main reason most press releases fail is because they are self-promotional. Promotional copy is the cardinal sin of press releases. Reporters want news, not advertisements, so before you begin to write, pick […]

From over 25 years of experience in marketing, copywriting, conversions and online business, I can easily tell you that one of the most difficult tasks for people when it comes to marketing is defining their differences. In fact, at Marketing Words, we have a questionnaire all new clients are asked to complete. Among others, it […]

Did you know… • 81% of U.S. online consumers say they trust information & advice on Pinterest (BlogHer.com) • The average order placed by Pinterest shoppers is $169, almost double that of Facebook and almost 2.5 times higher than Twitter (RichRelevance) • 69% of online consumers who visit Pinterest have purchased an item they found […]



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