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Article Contributed by Luke Clum

We all know the incredible power of the internet. We understand it as an invaluable tool for research, shopping, and building networks and connections. We recognize the viral influence of social media and its impact on cultural and buying habits. We can see it as a wonderful catalyst for ideas and education. And yet, even with this unquestioned knowledge of the internet’s potential, still a huge number of small businesses have little to no presence online. If you’re stunned, you should be.

You’re Not only missing out on potential customers…

It’s unquestioned how much the internet has expanded and diversified over the past decade. With the rise of social media, blogging platforms, and a host of tools for quickly building websites, the internet has been re-packaged for large-scale consumer interaction. Geographical boundaries no longer matter in terms of trends, ideas or even news and the amount of fresh content that is created each day is astonishing. In short, we’ve become a culture that literally “Google’s” everything – we even check out reviews for the local Barber before we think about walking through the doors. So, if you’re not online, you’re not only missing out on a huge market, but you may also be in danger of losing your current customers.

This is why it’s so essential for Businesses to regularly be publishing quality content on the web. More than ever, businesses need to position themselves as experts in a specific area and draw loyal online readers by providing this specialized content. But for many small businesses that don’t have a blog or website, taking the first steps can feel daunting: How do I get a blog started? What should I write about? How often should I post?

The Simple Guide To Business Blogging

With these questions and concerns in mind, Simply Business has put together an incredibly helpful guide for small business blogging. It walks businesses through the steps of defining a blogging niche, brainstorming content ideas, and understanding the blogging culture. It’s one of those resources that you’ll find yourself returning back to again and again. So if you find yourself either frantic for content or simply unsure on how to move forward, grab a cup of coffee, a notepad and start strategizing a new way of engaging customers online.

About the Author

Luke Clum is a graphic designer and developer from Seattle. He love’s hiking, alpine climbing and reading his fair share of the classics. Follow him on Twitter @lukeclum


 
 
 

 
 

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