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When it comes to internet marketing, most small business owners are reluctant to start. They can only imagine spiralling costs in a highly competitive market – but with the right strategies, that won’t be the reality. In fact, you can conduct your internet marketing on a shoestring budget and still get your name out there. Here’s a quick guide on how to do it.

Use social media

This is the number one strategy that you will be using, and it should be a constant process. Social media is free, and that means you can do as much of it as you need to get those sales in. First, set up an account in your business name on all social networks – even if you don’t intend to use them all at first, at least you have reserved it for later. Set up a regular posting schedule, using scheduling software if you want to make it easier. Use hashtags and other best practices to ensure that as many people as possible see your updates and start following your brand. 

Encourage customer posts

When you have your social pages up and running, don’t forget to get your customers posting too. Use certain hashtags to promote your brand, and ask customers to tag their purchases when they snap pictures of them. You can include hashtags with a delivery note or product information, so it won’t take up any extra printing budget to get this information out there! Once your customers are posting, reward them by showcasing their best shots on your own page. This gives a new view on your products and also encourages even more people to post about them, thus spreading the word even further.

Work with influencers

It might not be cheap to work with every social influencer out there, but many of them might be happy to feature you in return for a sample or two. You may even find you only have to pay a small fee for those who have a bigger reach. People pay attention to what influencers say and the products that they recommend. This means that you are likely to grow your following and get extra orders right off the back of that promotion, so it’s a great strategy for growing quickly and maybe even going viral.

Use Facebook or Instagram ads

Even though you only have a small budget, you might still be able to reach people by advertising on Facebook or Instagram. The ad campaigns you can run there start from a very low price, and you can use their targeting algorithms to ensure that you only hit the kind of people who will be interested in buying from you. It’s very important to be as precise as possible, as this is how the ads work best. If you leave the options more open, you may end up spending more but getting worse results.

Have a blog

The best way to increase your website’s SEO is to have a blog which you update on a regular basis. You can do this weekly, or even more frequently. It will provide content for you to share on all your social media pages, as well as giving people another reason to stop by your side. Make the blog relevant to your products so that you attract interested buyers, instead of all manner of other people.

Using these strategies will hardly cost you anything, but it could increase your sales hugely and raise your brand profile. That makes them immensely cost-effective, especially when all you need to spend is time!

Michelle Arios works as Marketing Assistant for BizDb.co.nz– New Zealand business database


 
 
 

 
 

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