Posted by Pamela Swift in Sales & Marketing
Article Contributed by Jennifer Livingston
Video marketing–the incorporation of videos into your marketing strategies in order to promote your company, product or services–is becoming more popular in today’s marketing world. As a matter of fact, sixty-five percent of executives visit the marketer’s website and thirty-nine percent contact a vendor after viewing a particular video. “How does this particular marketing technique achieve such a profitable result?”, you may ask. The answer is through the personable quality that video marketing conveys about a business. That’s right! When businesses include video marketing in their other marketing strategies, viewers attain an amiable feeling about the business. Actually, here are seven of the many ways in how video marketing constructs a more personable attribute in your business.
#1: Video marketing allows you to tell it all!
First of all, customers like businesses where they can see and hear the business owner. People want to get an overall impression of you, which, if positive, will build trust and loyalty in your customers. Additionally, video marketing gives you the opportunity to mingle in some behind-the-scene action. Keep it real by showing how employees are working diligently to produce the products and services that they are interested in purchasing.
#2: Video marketing allows you to respond.
When doing video marketing, you, the business owner, are given the chance to respond to customers’ emails and negative comments. Use the strategy to gain rapport with your customers. Show some personality in your response messages. Enhance it with some humor. Everyone enjoys a little laugh in everything!
#3: Video marketing allows you to tell a good story.
When it comes to your brand, especially its uniqueness, involving a brief history is an excellent idea. Customers find pleasure in hearing a story behind a particular product or service. They will appeal to a journey. With video marketing, you can add drama, engagement, connection to your customers, and change the way people feel, think, and behave regarding your product or service. Telling an upbeat story about your product or service will instill a positive relationship with your customers.
#4: Video marketing allows you to be more engaged with your customers.
When we do anything in life, engagement is the number one technique that holds attention. Using in-video links, quizzes, surveys and forms will motivate customers to take desired actions. Engagement techniques will keep your customers focused on your video, and can ultimately result in click-through rates and fortunately even sales.
#5: Video marketing allows you to share testimonials.
Before you shoot your video, gather real feedback from previous customers who have already tried your product. At some point during your video, share these testimonials. Get permission to include the customer’s full name and location, and share the specific details of the endorsements. This is an exceptional approach as it shows potential customers that your product or services really works. Do not fake any references! The truth will always come to light and you want to keep an honest reputation for your business at all times.
#6: Video marketing allows you to talk directly to your target.
In video market, your audience is your targeting group. For example, if you are marketing your tax preparation services, your target audience may be individuals between the ages of 25 and 70 and small businesses. From this targeted group, you are able to know how to talk, and what images and links to use. Using professional adult language and financial terms, images, and links will be your focus.
#7: Video marketing allows you to be user-friendly.
What if some viewers are hearing-impaired? That is where best quality closed captioning services come in. This particular service transcribes the audio of your video, giving every customer the convenience of enjoying your video.
These seven are only a few of the variety of ways that video marketing helps businesses project an affable impression to their customers. Video marketing is able to capture viewers’ attention and deliver an effective message for the success of the business. Video marketing drives click-through rate and sales if done in a friendly, professional, and personable way.