5 Tips For Building Better Relationship With Clients

Article Contributed by Dennis Hung

Your business depends on relationships you build with clients over the years, but you may feel as though your business cannot find the sort of loyal customers who will keep you in business. Developing relationships with clients is much easier when you are taking heed to all five steps in this article. This article explains how to create new relationships with customers who will stay with you for a lifetime, and each step can be used from the CEOs office to the people in the mailroom.

#1: Hold As Many Events As You Can

Potential customers will come to events hosted by your business for a number of reasons. Customers may visit you when you hold an event in your store, and you can offer discounts to customers during each event. A customer who receives a hefty discount on one of your products will be pleased to meet you, and you will have time to develop a relationship with the customer on the sales floor.

Black tie events that are hosted by your company will bring in customers who want to have some free wine and food. You will have ample opportunity to chat with your customers at these events, and your customers will enjoy getting to know you around a dining room table. Your customers do not have many opportunities to go to a black tie event, and hosting black tie events sets your business apart from the competition.

#2: Contact Your Customers Outside Of Business Hours

Contact with your customers outside of your normal business hours allows you to create new relationships. You may ask your customers about products they have purchased, or you can make house calls to your customers over your products. The free time you spend with your customers outside of business hours will help you form a friendship that goes far beyond your business relationship. Customers who know you as a friend are more likely to recommend you to their friends and family in the future.

#3: Contact On Several Different Levels

A customer who rarely hears from you cannot have a relationship with you, and communication on many different levels helps your customers get to know someone with your business. A sales team member may get to know a customer well through follow-ups, or a member of the executive staff may get to know a customer during the exploratory phase of a new product. Business process management on this level reaches out to customers more than enough times to help you become friendly.

#4: Create Better Products

Your business must produce products of the highest quality possible. You will have a hard time making friends with your customers if your products are not any good. Good companies with good products will make friends easily as your friends stand up to support your products to their friends and family. Every one of your customers will feel proud to support your business if you create something worth supporting.

#5: Make Phone Calls

Phone calls from your offices to your customers are often more exciting for your customers than emails. You are welcome to use emails to communicate with your customers, but you should not consider emails your only option. You have customers who would much prefer to speak to you on the phone, and you can grow a relationship pretty quickly with a few friendly phone calls.

Your business must create relationships with each new customer, and the five steps in this article explain the best ways to create lasting relationships. You will get to know the people who are most likely to spend money with your company, and you could make a friend for life from your office.

About the author:

Dennis Hung is an entrepreneur and product analyst specializing in mobile technology and IoT. He’s spent most of his career consulting for businesses in North America.