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Employee retention is an essential part of saving your company money, and creating a strong and positive company culture. Social media offers a very simple and effective way of connecting with your employees, allowing you to promote employee engagement, and strengthen relationships with your employees. Here are 4 ways to use social media to do just that.

1. Make Connections

It’s a good idea to start small when connecting with your employees—you don’t want to overwhelm them or make them feel like you’re connecting with the intent to get into their personal lives. Connect with a few employees you’re close with and encourage them to invite others to connect and join in the conversation.

2. Ask for Feedback

Whether publicly on social media, or through private message, reach out to your employees and ask their opinions. Employee feedback is invaluable in helping you get a clear picture of how your employees perceive you and the workplace. Make adjustments accordingly to help you determine just how to motivate employees and keep them happy.

3. Keep it Light

While you want to discuss business topics, try to keep things light and fun. Create posts that encourage employees to comment and share their thoughts, whether they’re work-related, or random facts about themselves. This is your opportunity to set the tone for your company culture and let your employees see you as a person rather than just their boss.

4. Create Shareable Content

Creating content that’s easily shared allows employees to interact with you better, and to share what you post via their own social media accounts, giving you to take advantage of free advertising. In addition, when employees share content from your business, it shows the people they interact with how much they enjoy working for your company, encouraging positive workers to seek employment with your business, which further improves employee retention.

No Better Time Than Now

There is no better time than now to start reaching out to your employees via social media and connecting. Social media offers countless opportunities and ways to motivate employees to keep them engaged, and promote retention.

Share this post and start motivating your employees today!



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