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Pop up banners are extremely useful when it comes to advertising. Potential buyers can come forward and have a closer look at information about your company and products. If the information presented in the banner is not enough, they can call the company or visit the website, if the contact details are also presented in the banner.

Writing information on a banner is not enough. It has to stand out. When placed next to the banners made by other companies, people have to make a choice. They won’t have enough time to look at every single available banner. Therefore, a banner that stands out right from the get go will most likely get more attention.

  1. Banner size

Choosing a size that is different from traditional orientations will provide a surprise. It will be noticed easily, and people will be curious about what is written on it. A slightly bigger banner or one that has a unique shape will surely catch attention.

  1. Have a call to action

The goal is, that after seeing the banner, people will be tempted to call the company for more information, or visit the website. Therefore, it helps to have a call to action on the banner. The most often used phrase is “Call us”. Avoid using it since people will most likely feel bored with it. Be original. Play with words.

  1. Colour choice

Whether you are using pull up banners or pop up banners, colour plays an important role. Using too many colours is not a good idea since it can be very distracting. Focus on the message. If anything, the colour has to highlight the message and not distract people’s attention.

  1. Animation

This might be an extra expense, but it could be worth it. You might have seen banners where there is fake confetti falling. Others have moving characters that are totally inviting. If used the right way, animation could be the oomph factor that you are looking for to convince more people to buy your products.

It takes time to think about the content of Pop up Banners. It is important that you come up with something interesting. Competition in advertising is a lot tougher these days, so try to be creative when using a pop up banner or roller banner, or people will find it boring.

The goal is to at least get their attention and let them know more about your company. Once they understand your brand, it will be easier to retain their loyalty, encourage them to purchase your products or services, and build strong and long-lasting customer relationships which are mutually beneficial.


 
 
 

 
 

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