It can make good marketing sense to partner with a nonprofit or a cause. Consider what my marathon friends did when they were raising money to participate in the 3-Day Walk (you walk 60 miles in 3 days to promote breast cancer awareness and raise money for research). They approached a local restaurant called Backburner, [...]
To get more clients and grow your profits, you must be willing to collaborate and to seek help from others. Whether it’s a coach, a copywriter, a programmer, a virtual assistant, or any other type of support staff, you’re going to need someone. You may even need a combination of “someones”. When starting out, handling [...]
Your pricing formula (or pricing a product or service) I recently received a request from one of my blog readers to do an article on pricing your product. He sent me some great articles he found on the net. After reading them I realized he may have been over thinking the pricing issues. To me [...]
Employers never want to find themselves in a situation where they have to deal with false resume claims after they hire a person. An even worse situation is discovering that a prospective employee is not actually who he says he is! There are potential and unfortunate consequences of such issues that are not always apparent. [...]
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