Article Contributed by Mark Hunter Have you ever really considered how price affects your customer with regard to their perceived benefit? Too often, we use a simplistic approach to determining a price – figure the cost to produce a product or service, tack on some arbitrary percentage, and call it good, right? Price, though, is […]
Article Contributed by Michele DeKinder-Smith Most women business owners are on their own as they create, grow and run their companies – but by finding expert and community support, they can accelerate their business growth process and shorten their learning curves, reaching their greatest potential more easily in less time. Research by a trusted authority […]
Article Contributed by Jeff Beals From an outsider’s perspective, she was leading the ideal life. She made the Dean’s List in law school and was in her tenth year practicing at a respected firm in the middle of Toronto’s bustling financial district. If that wasn’t enough, she had four beautiful daughters, a rich personality and […]
Article Contributed by Tom Walker Starting a small business can be quite an undertaking; often naïve first-time business owners believe that the hardest step is discovering what sort of business they want to start – not so! Although choosing a business can be challenging, it is a very easy and even unimportant compared to your […]
Article Contributed by Art Gould Having worked for several years as a division manager for a busy self-storage facility, it didn’t take me long to realize that the key to success in my business is having a complete understanding of my customers. There are several factors in play that might cause a present or future […]
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