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Recommendations

Business Conferences and Seminars Offer Long-Term Value

Article Contributed by Tami Stodghill

My husband recently returned from a conference that was hosted by the company our home business is through. I resigned myself to not going as I still do freelance writing work and had committed to a publication to provide an article which involved some research. I rationalized that even if I missed this conference, he could take notes and share the highlights with me. And he did. But what I didn’t realize is that by missing actually attending this event, I would never be able to carry away from it all the long-term valuable things he did. So I couldn’t have been more wrong…

Conferences and seminars that are related to your business, marketing, sales, mindset and any other topic that may assist you in your business are invaluable. The right conference—with the right speaker or speakers—offers intelligence and instruction that is not available sometimes through any other outlet. The information you garner can sometimes change your approach to your business completely. Speakers who are “gurus” in these key areas are paid well for a reason. They offer insights and lessons and suggestions and guidance and the chance to hear them speak in a conference or seminar setting is often a once-in-a-life-time opportunity.

Here’s the thing…by attending these type of events, you come away with a new mindset. You have the chance to meet with like-minded people, network, share ideas and strategies and also put names to faces in the industry. By allowing yourself to participate, you gain a positive, reinforcing feeling about your business, and those who are involved in the same business or a similar business, and are enjoying success. The motivational speakers put you in a whole new “place” and when you return home, you are often eager to implement all of the tips and information you have accrued.

Another reward is the promotion of yourself as someone who has attended this type of event and therefore no possesses more knowledgeable in key areas. Posting pictures from the event of you with some key players in the industry goes a long way toward letting potential prospects see you are a key player yourself. You can utilize some of the content in your business blog, on your website and in your advertising campaigns. With the exception of anything that is under non-disclosure, the general concepts are a great marketing tool.

At the conference my husband attended, he also had the chance to mingle with these key players and successful entrepreneurs. They were there for attendees to chat with, they answered questions and people were able to find out more about what helped propel them to the level of success they had experienced in their ventures. Being able to talk one-on-one with these people is illuminating and helps you to renew your passion for your own business.

Finally, one of the main pluses of attending an event is the time away. Seriously. If you step back, leave your routine and attend an event with enthusiasm and the attitude that it holds immeasurable value for you, you will come back refreshed and even excited about your own business and the potential that is there to grow and expand it. I won’t make the mistake of missing another event that can propel me forward in our business and that can offer me those keys to further success. It’s like a vacation, only it’s tax deductible and it provides an opportunity to learn from the best. And if you are like my husband, you’ll come back eager to actualize what you have learned!

About the Author

Tami Stodghill was the Press-Relations manager, for a world-wide extensible-technology distributor based in London and the US for 20 years. She was also a freelance writer for several industry publications and is now a home-based business owner with WMI. She makes her home in Page-Lake Powell, Arizona, in the summers and Palm Harbor, Florida in the winters where she enjoys boating and reading, camping, hiking and meeting new people. She runs a blog site exclusively to offer tips for success for any small or home-based business.

Categories
Business Ideas

3 Secrets to Succeeding Online with Your Business

Succeeding online is easy, right? Just throw up a sales page, drop in some “buy now” links and sit back and watch your bank account grow.

Well, if you’ve been in business any length of time, you already know it doesn’t work like that. (No matter what “promises” or “hype” you might have seen.) It’s never that easy. But there’s no question it IS possible. (My client list is proof of that.)

So how DO you succeed online? Well let me share 3 secrets to get you started.

1. Know what you’re highest payoff activities are. The successful entrepreneurs I’ve worked with know exactly what they should be focusing on each day. They know what they’re strengths are and what’s going to bring in the most money. That’s what I mean by highest pay-off activities. They know what’s going to bring them the biggest bang for the least amount of time.

So how do you figure out what your highest pay-off activities are? Start by making a list of your strengths and weaknesses.

Now look at your strengths. Out of those skills, what brings you the most money in the shortest amount of time possible? What you might want to do is make a list of activities and evaluate how much money you make versus time spent, then you’ll have a better idea what bring you the biggest bang for the least amount of time.

2. They DO their highest pay-off activities. Ah, yes. It’s not enough to actually know them, you need to actually DO them. And, better yet, you should organize your day around your highest-payoff activities. That way, you know you’re spending as much time as possible on your highest pay-off activities.

3. They delegate out or delete their weaknesses. Without a doubt, the successful entrepreneurs I know spend little to no time trying to “strengthen weaknesses.” What they typically spend their time doing is strengthening their strengths and outsourcing (or just plain dumping) their weaknesses.

Why do they do that? Because they make more money when they spend most of their time doing their highest pay-off activities. And they can’t spend their time doing their highest pay-off activities if they’re busy strengthening their weakness or doing low pay-off activities. We all only have 24 hours a day, so you need to know how best to use that time so you can become the biggest success possible.

Now, you may have noticed these aren’t specific for the Internet, these are general success strategies. I did that on purpose — if you master success habits that work online, you’ll master success habits that will work in pretty much any other situation. Next time I’ll share specific tips you can use online to be successful.

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Success Attitude Work Life

Fear of Failure? Are You Saying No To Who You Are Meant To Be?

We all know that Thomas Edison invented the light bulb.

Did you know he also invented the stock ticker, the electric vote recorder, the automatic telegraph, the electric safety miner’s lamp, fluorescent lights, the motion picture camera, and the phonograph?

While struggling with the light bulb, he replied, “I have not failed seven hundred times. I have not failed once. I have succeeded in proving that those seven hundred ways will not work. When I have eliminated the ways that will not work, I will find the way that will work.” From the book, “The Power of Patience”, by M.J. Ryan

Do you have a fear of failure?

Do you cringe at the thought of making a mistake?

Do you expect the worst to happen rather than the best?

Fear of failure is a common reason people hesitate to say YES. For many, the attachment to doing something that leads to an expected or desired outcome often determines whether an experience is viewed as positive or negative. It’s only good if it goes the way you want.

I was doing a presentation a few years ago and one woman said, “Failure would be devastating. I know I would be so disappointed with myself for a long time.” To her, it was one of the worse things she could do. OUCH!

If you do something that does not lead to the outcome you desire or hope, how do you use that experience to help you positively? Do you see it as a learning opportunity or a reason to beat yourself up?

I have a good friend who is a health professional. Years ago we worked briefly together to expand his business. He talked about wanting to offer workshops, sponsoring speakers, perhaps creating some products… his eyes lit up with passion as he talked about his desire to reach more people beyond his local area. He’d been talking about expanding his business for quite some time and he was stalling. He joked about being a big procrastinator and wondering if he’d be able to break through his fears of failure.

Whenever he got close to pushing through his resistance, he’d back away by saying, “My business is doing well. Maybe I should be grateful for what I have”. He admitted that his parents often settled for the status quo because they feared the unknown and their fears made a powerful impact on his view of risk and expansion.

After a few months of working together, he quit. He was too afraid to push through his blocks and go the distance. In the next few years he sponsored a few workshops and now he focuses strictly on his practice. Is he happy and content? He seems to be. Or perhaps he has convinced himself to want less than his soul is asking of him to be? Who knows? This is his life journey.

Being successful in any area of your life includes a learning curve. That means making mistakes and experimenting with decisions and actions to create the life you are here to live. Accomplishments can be defined as the completion of an action. ANY action. I encourage you to be willing to recognize and appreciate your courage to both succeed and fail, which is all a success, really)!

Do you think Donald Trump was a huge success on his first attempt?

How about Oprah? If you look at where she started and who she has become, her rise to becoming a powerfull influence for women has soared over the years because she has had the guts to set a new standard for talk shows and the willingness to be a transparent model of authenticity to people worldwide.

How about you? Are you the same person you were five years ago? If you’ve been growing yourself and your business, the answer would be no. Even if you haven’t put a lot of time and energy into personal growth, it is impossible to remain the same indefinitely. We are either moving forwards or we are moving backwards.

We use past experiences as a barometer to measure future experiences and projected outcomes. We can hesitate to say YES because we believe, “If this happened in the past, I fear the same experience will repeat in my future”. We can use past experiences as excuses to take risks and take quantum leaps. To expect the past to repeat itself exactly is impossible because we aren’t the same people today that we were then. The potential for themes and patterns to recur is probable if you haven’t done the inner work to clear limiting beliefs, resolve past pain, and self-sabotage.

In fact, we can manufacture any reason to avoid doing anything we don’t want to do. The more evidence we collect to prove our reasoning, the better positioned we are to make our case to ourselves and to others. And we can become brilliant in our defense to avoid stepping out of our comfort zones or retreating back when the going gets tough. Enlisting others to support our case makes things a whole lot easier to avoid.

Common beliefs regarding failure:

  • I have to get it right (perfect)
  • I don’t have what it takes
  • If I say no, people won’t like me
  • I have nothing valuable to offer
  • If I’m really “me” people won’t like or love me
  • Things don’t usually turn out well for me (self-fulfilling prophecy?)
  • It’s too hard
  • Success happens for other people not me
  • I’m not good enough, smart enough, lovable enough..
  • I’m not ready
  • I won’t be able to handle….
  • I’ll lose…. (fill in the blanks)  and that would be devastating  (Is that really true?)
  • Maybe what I have is enough and I should be happy with the way things are and not want more

Which ones do you relate to?

Self-fulfilling prophecies give us even more ammunition to prove why something doesn’t work out well. Wikipedia’s definition of self-fulfilling prophecy is “a prediction that directly or indirectly causes itself to be true”. If we are resistant, expecting something to go poorly or fear it might go well (fear of success), you can bet we’ll find ways to sabotage ourselves so we can prove we’re right. That gives us permission to come back and say, “I told you so!” to ourselves and others because we didn’t really say YES!
It is through the trial and error experiences that we develop our unique formula for happiness and success.

When I was an addictions counselor we talked about trusting the process and the journey of moving from one place to the next. The challenge? Having the patience and tolerance to go the distance without getting discouraged or scared. “I want it to happen NOWWWWWWWWWWWW!!!!

There is a difference between failing at an effort and taking on the identity of a failure.

There is a difference between making a mistake, and identifying with result

Do-ing something and Be-ing something are two vastly different truths!

Yes, you will minimize the chances of too many costly mistakes in your life by doing your homework, making informed decisions, and creating solid strategies to implement. Remember, that even with the best plan that includes anticipating possible outcomes; life will still bring you the unexpected. When you include failures and mistakes as part of your strategy to success and outlook on life you will rebound more quickly to each situation as it arises so that you continue to move toward your destination.

Getting things you may not want will help you get that much clearer about what you do want. In that way, your commitment to your dreams and goals become more compelling.

To explore your attitudes about failure, consider the following twelve questions. Take your time in answering them:

1. What is your definition of failure?

2. What does failure mean to you? What does it look like, feel like?

3. What fears, concerns, or assumptions do you associate with failure?

4. How are your fears and beliefs about failures affecting your life? Constricting you? Inspiring and motivating you? Some people use their fear to break through barriers and create amazing lives.

5. Is it possible that your fears and beliefs about failure are fundamentally false, even if you have evidence to back it up?

6. If you fail at something, does that define YOU as a failure?

7. What specific experiences would you define as failures?

8. Can there be success in failure? (Remember Thomas Edison’s quote!) Is it possible that any every failure you ever had was really a success? (Gotcha thinking, don’t I?)

9. Do you use your past failures as learning experiences or do you use them to beat yourself up?

10. If you appreciate past failures as growth and healing opportunities, what value have you taken from them to enhance your life?

11. If you could not fail, what would you be doing? Who would you be?

12. Would be saying YES to who you are meant to be?

We are human beings! We react, respond, screw up, and do things brilliantly.

My philosophy?

Here are several:

  • Every situation offers a growth and healing opportunity. Look for the gifts and blessings in each experience that challenges you and invites you to be more than you are, especially when it is undesired.
  • Approach life with more self-love and compassion for those times you judge yourself to be less than your best.
  • Aspire to see yourself and others through the eyes of love (if you aren’t already there!). And when you have those moments when you slip into your humanity rather than your Divinity, forgive yourself and use the experience as an opportunity to heal and grow.
  • Don’t take yourself so seriously. Remember to laugh and have fun.
  • You are a powerfull Creator. At every moment you make choices that will either bring your joy or misery depending on your attitude. What will you create today?
  • Experiment with new things and learn all you can from each experience regardless of the outcome.

Fear of success and fear of failure are two sides of the same experience.  By definition, success and failure is perceived from multiple viewpoints. Both results offer opportunities for self-discovery and change.  It is through the process of succeeding and failing that we come to know more about who we are. We learn about our unique talents, skills, and gifts through the opportunities we create that invite us to shine.

“When we come to the edge of all the light we have
And must take a step into the darkness of the unknown
We must believe one of two things
Either we will find something firm to stand on
Or, we will be taught to fly.” –
Patrick Overton Copyright © 1975 The Leaning Tree

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Newsletter

BIZNESS! Newsletter Issue 99

BIZNESS! Newsletter

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Smart Drive Kit

Re-capturing the imagination of smartphone-loving Americans with short attention spans, Smart unveiled the Smart Drive Kit last month. This iPhone application effectively takes the place of an infotainment system like Sync, including internet radio….

Continued in BIZNESS! Newsletter Issue 99 >>>

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Categories
Business Ideas

Does Your Business Need a Good Spring Cleaning?

Over the years I’ve discovered that most things in life can be improved with a good spring cleaning. Your business is no different.

After all, you choose to do a spring cleaning because stuff accumulates. Whether it’s dust or dirt or junk mail or clutter or just “stuff” in general, it’s good to take some time and get rid of it all. Then you can start fresh and clean.

Your business is the same way. Whether it’s piles of old files that need to be thrown out or relationships that are no longer serving you, sometimes it’s good to take stock on what’s working and not working in your business, clean out what’s not working so you can open up the space to more of what you DO want. And yes, this sounds sort of woo-woo, but it actually does work.

So ready to get that “spring clean feeling” in your biz? Here are a few places to get started:

Environment

1. Get rid of your stacks. File them, toss them, delegate them. Do something with them, but just get rid of them.

2. Clean out old client files. This works like a charm. The moment you clean out old client files, whether that means filing them into long-term storage or tossing them, you’ll discover new clients starting to contact you. I first discovered this when I was a freelancer — every time I wanted new clients one of the things I did (along with marketing and picking up the phone) was clean out my old client files. And it worked!

3. Get rid of the clutter in your office. Are there things that need to be mailed (for instance, books you borrowed from people and need to be returned)? Or do you have things you really need to donate? Box them up and ship them out!

Relationships

1. Are you in relationships that are no longer serving you? Maybe you’re in different places or one of you has changed and it’s no longer a good fit. Be honest here. And be thorough. Look at your friends, associates, biz partners, JV or affiliate relationships, clients (yes even clients) and team members. If something isn’t working (and yes, you know it’s not working, your gut has probably already zeroed in the relationships you need to take a closer look at) then you probably need to move on. (Or at the very least, change the relationship.)

2. Difficult conversations. Are there some difficult conversations you’ve been putting off? Maybe someone owes you money or didn’t live up to some other promise? Maybe they did something you don’t agree with? Whatever it is, spring cleaning is a great time to get that cleaned up so you can move forward.

Habits

1. Are there things you’re either doing or not doing that you know would move you forward? Maybe you want to start exercising regularly, meditating, journaling, or just getting your ezine out each week? Or maybe you’re wasting a lot of time on things that aren’t serving you or moving you forward in your business? Take a look at what you’re doing on a daily basis to see if that’s helping you or hindering you.

None of these tasks are necessarily things you’re going to enjoy, but once you do them, you’ll be amazed at how good you’ll feel (and how much energy it frees up for you). And don’t be surprised if you start seeing a flood of things you want come pouring into your business.