Categories
Business Ideas

Musings from the Marathon (and How it Can Help Your Business)

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I just returned from San Diego where I walked my third marathon. It took me 6.5 hours. (I’m not a runner, I’m a walker, and that’s averaging between a 14- and 15-minute mile.) Now if you know anything about marathons, you’ll know that I’m never going to make the Boston marathon with that time.

In fact, I was beaten by an 86-year-old woman from South Carolina (we were neck and neck for awhile — she pulled away when I stopped for a bathroom break, beat me by 5 minutes) by a man dressed in a banana suit, by naked man (he whipped off his shorts when he crossed the finish line, although it’s probably not fair to compare him to me as he definitely had less wind resistance than I had) and a bunch of guys dressed as Elvis.

My point is if I was doing marathons to win, I would probably be in the depths of despair this week. Lucky for me, I do marathons for other reasons that have nothing to do with speed and everything to do with perseverance.

In fact, I think every business owner and entrepreneur should complete a marathon at least once in their life. No, not because I want partners to share in the torture and agony, but for the same reasons why I do. Let me explain.

I’ve come to the conclusion that nature has intended for the human body to only travel about 20 miles at any one time. I’ve decided this based on both science and my own experiences.

Now, I’m not a scientist but here’s my understanding of what’s going on when you walk a marathon. Your body only has around 2000 calories of ready energy it can use at any one time. How long does it take you to run out of 2000 calories? Oh, about 20 miles. After 20 miles, your body starts attacking your muscle to use as fuel (your body can’t burn fat on its own, it can only access the fat through burning something easier, such as carbohydrates or muscle).

At the same time, the hormones your body produces when you run (the ones that are responsible for the “runner’s high”) are used up.

When that happens, the natural pain killer that’s part of the runner’s high also disappears, so now you feel every bit of the pain your muscles are going through.

In other words, somewhere between mile 20 and 24, your body runs out of ready energy and starts attacking your muscles and also runs out of the hormones that give you extra energy, stamina and pain relief. There’s a term for this you might have heard. It’s called “hitting the wall.” And if you’re going to hit the wall, you’re going to hit it somewhere between mile 20 and 24.

As someone who has smashed head first into said wall, I can tell you it’s not pretty. You can get a second wind at mile 12, 16, even 18.

There’s no second wind at mile 24.

During every marathon I’ve done, there comes a time where nothing helps. Nothing. Everything hurts. Everything. You’re exhausted.

Every muscle in your body is screaming for you to stop. You’re keeping your legs moving on sheer grit and determination alone. There’s nothing else left.

The only thing that even comes close to helping during this time is the people cheering on the sideline. The ones near the end yelling “You can do it, you’re almost there.” (Note to spectators, this is the time to lie. Tell the runners or walkers or limpers they’re almost there or the next mile marker is around the corner, even if the next mile marker is actually around the corner, up a hill and a half-mile away. You need anything you can grab on to at this time.)

So for all you spectators, yes your cheering really DOES help. Don’t let our grumpy expressions fool you. We’re hanging on to what you’re saying for dear life.

(On another note, the neighbors who live between mile 15 and 16 who every year buy a gazillion oranges, spend hours cutting them up and then MORE hours standing on the street handing them to us as we go by, I only have one thing to say to you — I’m leaving you in my will.)

Okay, so my hypothesis is the human body is only supposed to walk or run for 20 to 24 miles. And a marathon is 26.2 miles (and yes, that .2 is VERY important — that .2 of a mile is harder than the first 20). So what that means is you are literally pushing yourself past your body’s limits for at least 2.2 miles.

In fact, that’s why I think marathons ARE 26.2 miles. Because they push past your physical boundaries.

I suspect this was the discussion back when marathons first came up. The Marathon God was sitting around with the other Greek Gods in Mt Olympus and the conversation went something like this. “Maybe a marathon should be 20.4 miles.” “No, no, that’s still within their body’s limits.” “Okay, so how about 28.8?” “No, that’s too far. Too many people will drop out or die and that defeats the purpose.” “So what about 26.2 miles?” “Perfect, just far enough to push past their boundaries and not so far that they give up or die.”

So walking marathons is about pushing past boundaries. If you can push past your body’s physical limits with your mind, then you should have no problems pushing past other boundaries with your mind, such as income boundaries or business growth boundaries.

After all, you know it’s possible to build a multi-million-dollar (or billion-dollar) business from scratch. You’ve seen other people do it. And after you walk a marathon, you’ll know you can push past boundaries because you’ve just done it. So therefore, now you know you have the capability to push past whatever boundaries you’ve set for yourself. You’ll have physical, tangible proof of it. (And they even give you a medal when you finish.)

And that, my friends, is why I think every business owner and entrepreneur should walk or run a marathon at least once in their life.

Categories
Sales & Marketing

Close More Sales: 3 Ways to Get In, Get Started and Make More Money Now – No Matter the Economy

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Article Contributed by by Joanne S. Black
Yes, the economy is lagging and budgets are cut. Yes, we have competition. Yes, clients are postponing buying decisions.
So what?
If you focus on building relationships and implement the sales strategies I reveal here, you’ll be able to close more deals and get more sales now. People will buy from you even in a lagging economy — no matter what your price point.
Sales Closing Tip 1: Recommend New Approaches
Good salespeople have always talked about creating value. Now we need to put ourselves in our clients’ shoes and be creative. We must get in and get started. Think smart, not big. It’s always smarter to have a smaller piece of something, than a big piece of nothing. Begin with a smaller project, a reduced order, or a regional, rather than global, implementation. Get in, and get to know the client. Let them get to know you. Get to know their business.
Sales Closing Tip 2: Create Metrics
Sit on the same side of the table as your client. Work together to determine the best way to get started. Always, always, create metrics with your client. How do you, together, define success? Get agreement that once this project is successful–according to the metrics you’ve agreed upon–that the client will work with you to identify other sales opportunities within their organization. A successful project breeds a successful relationship, which leads to successful referrals. This means more sales leads and more money for you!
Sales Closing Tip 3: Negotiate or Walk
Yes, the client will want to negotiate on price. That’s their job–to build business while watching the bottom line. How many times have you submitted a sales proposal to a client, and had them say, right off the bat, “Great! Where do I sign?” It doesn’t happen. We always want to get the best deal, so why wouldn’t our clients?
If you must adjust your price, then adjust the scale of your project or the deliverables as well. Always get something in return and write it into your agreement. Maybe the client agrees to write a testimonial or promises to refer you to another business unit in their organization, or to someone they know at a different company. Maybe you barter some of your services. Bartering is an age-old way of doing business, and it makes sense in many cases if you want what they have and they need what you have. Perhaps the client has software that your company needs, or a consulting methodology that could propel your business. You get the picture. Work it out.
If you can’t work things out, be willing to walk away. It’s a tough decision, but it may be your best strategic sales decision. You’ll be off to the next client who values what you offer and is willing to pay for it.
If you follow my advice in this article and in my book, No More Cold Calling™, you will build lifetime customer relationships with clients who want to buy from you over and over again even in a lagging economy. You will get more referrals. And, you will close more sales.
So, what are you waiting for? Get in and get started now!
America’s leading authority on referral selling and founder of No More Cold Calling®, Joanne Black helps salespeople, sales teams, and business owners get more referrals and attract business fast without increasing the cost of sales. Discover how to turn prospects into clients more than 50 percent of the time even in a lagging economy with her No More Cold Calling sales programs at http://www.nomorecoldcalling.com.

Categories
Online Business

Leverage your time and visibility with Online Video

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“I see you everywhere!” Yup, I get that a lot! Colleagues and clients tell me all the time that I seem to be “everywhere.” They see me on YouTube, Facebook, on blogs and on Twitter. I am definitely visible! But my online visibility is no accident. My visibility strategy is simple: I leverage the power of video to increase my exposure – and you can, too!
Online video is the perfect tool to maximize your web presence because it’s highly visible and viral. You can create one video and have it spread from YouTube to Facebook to your own website and beyond. It’s the ultimate leverage resource, because you create it once and use it in many different ways, and in many different places.
Best of all, creating a video to enhance your visibility is quick, easy and inexpensive. Armed with only a webcam or an affordable Flip Video camera, you can shoot a simple video message and upload it to YouTube in minutes. All you need is a (high-speed) Internet connection and a free account on YouTube.com.
Once your video is posted on YouTube, you can send it to Facebook and MySpace with one click! Other free video hosting sites like Blip.tv give you easy sharing and cross-posting functions to add your video to your own website, or to social sites such as Digg and StumbleUpon. To really leverage your time and energy, use another free service, TubeMogul.com, to blast your video out to over a dozen sites with one click! You get the idea: One video to many sites means leverage and visibility across the web!
Keep in mind that even just posting your video to Facebook is going to give you video some mileage. As others comment on your video on Facebook, the video then appears on their Facebook page in addition to your own. That’s the “viral” in viral video!
And let’s not leave Twitter out of the video party… While you can’t post the video itself on Twitter, you can certainly promote the link to your video on Twitter. Better yet, there are several free services, such as Tweetube and Twiddeo, that will notify Twitter for you whenever you put your video on their sites.
Finally, if you want the ultimate, maxed-out, super-charged version of video visibility, be sure to get in touch with me about a free trial of Veeple.com. Veeple is the video hosting platform that I use to make my videos clickable (with live links) and interactive. Veeple’s new deal with TubeMogul means you can even blast your video from Veeple.com to a boatload of popular video sites. It’s one-stop shopping for massive video visibility! You can find more info on Veeple here: http://tinyurl.com/ltdjgv.
If you’d like more information or a quick crash course on video visibility, please feel free to visit my “Video Traffic Blast” website. There you can find out more about my step-by-step viral video process. Be sure to get your video online now! Start sharing your video on the web and soon, you too can be seen “everywhere!”
LouBortonePhoto.jpgLou Bortone is an award-winning writer and video producer with over 20 years experience in marketing, branding and promotion. As an online video expert, Lou helps entrepreneurs create video for the web at www.TheOnlineVideoGuy.com. In addition, Lou works as a freelance writer and professional ghostwriter, with a ghostwriting site at www.GhostwriteForYou.com and a blog at www.GhostwriteGuru.com.

Categories
Newsletter

BIZNESS! Newsletter Issue 88

BIZNESS! Newsletter
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Cover Story
Craft Your Own Game
Fancy being a creator and seller of your very own game? You can now do so at The Game Crafter! There are no up-front fees, and no contractual obligations. Just design your game idea and components, set the price….
Continued in BIZNESS! Newsletter Issue 88 >>>
Top Stories From CoolBusinessIdeas.com
– Quest for the Last Cup Holder You’ll Ever Need
– Buy Household Products Online
– LEGO Lookalike Soundblock
– The New Rubik’s Cube
– Online Voice Consulting Service
– Green Car Wash Products
– URL Shortening
Continue reading these top stories in the BIZNESS! Newsletter >>>
Top Stories From GetEntrepreneurial.com
– Are You Throwing in the Towel Too Soon? More Musings from the Marathon
– Offshore Business: A Brief Overview
– Fear of Success: Are You Really Saying YES?
– Achieving Top Search Rankings in Microsoft New Decision Engine Bing DEO/SEO
– 3 Quick and Easy Ways to Add Multiple Streams of Income to Your Business
– Eight Ways to Engage Employees and Power-Up Performance During a Recession
– 10 Pay Per Click Steps to Reduce Costs and Increase PPC Conversions
Continue reading these top stories in the BIZNESS! Newsletter >>>

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Categories
Technology

Quick Guide to Hosted Phone Systems

What’s the one thing your business uses every day that impacts customer relationships, vendor contacts, and even employee communication with one another? As popular as internet communication has become, there’s still no substitute for a telephone call in key situations. Most businesses don’t pay too much attention to their phone system unless service is down, the system is malfunctioning, or they are looking to cut costs by evaluating office expenses. This is a big mistake- the telephone system you use can have a big impact on your communications, employee productivity, and even company profitability.
The best phone systems for your business fit within your budget and will deliver the services you need. Hosted phone systems are fast becoming the top choice of businesses that want the functionality of an on-site PBX but the cost savings of VoIP. How do you know if a hosted system right for your business?

What is a “hosted” phone system?

A phone system is “hosted” because equipment (such as a phone cabinet and routing software) is housed at the provider’s data center, rather than at your office. Calls are routed to your business using a high-speed internet connection or a T-1 phone line. Hosted systems range from basic, VoIP-type systems where software can be downloaded in a few minutes to “enterprise grade” systems that require VoIP adaptors or phones. Similar to traditional PBX telephone systems, bandwidth for phone calls and data transfers can be designated by your own system operator to ensure call quality.
Calls are routed to your office from the provider location using a “dedicated connection,” or a T-1 line, or the “open internet.” A dedicated connection typically produces better call quality, but is much more expensive than routing calls using an open internet connection – usually about $500/monthly for an office with 10 employees or less and average internet use. Though routing calls over the internet can be more cost effective, it can lead to security problems for some companies if calls aren’t protected with a firewall or encryption protocol.
System Costs
Hosted system providers either work on month-to-month agreements or service contracts. Month-to-month services are typically used by smaller businesses that have one phone line and less than 10 extensions. Software for a small phone system can be downloaded from the provider website and installed within a few minutes- all you need in the way of equipment are the phones themselves. Contract services operate more like traditional phone system services: the contract specifies acceptable downtime, service offerings, maintenance, and other costs in advance.
The service cost can vary in range from $20/month for a month-to-month service to $200 or more for an enterprise based solution. You’ll also need to consider the costs of connection- using either an internet connection or T-1 line.
Make sure you compare several different price and service quotes before making a final decision. You should also compare local references and ask about call quality- especially if you choose to use an open internet connection to route calls instead of a T-1 line.