Categories
Starting Up

Start With Something You Are Good At

start-something-good-at.jpgBusinessKnowHow: Thousands of new home businesses start in North America every day, many of which never see their fifth anniversary.
With a 90 percent failure rate in the first five years, most hopeful entrepreneurs wind up feeling discouraged and beaten, thinking they don’t have what it takes to make their dream of home business come true.
One of the biggest reasons home businesses fail is because the new entrepreneur not only lacks the required marketing and sales skills, but chooses a business with a tremendous learning curve.
The energy, time and financial commitment required is significant because everything is new and undeveloped. Overwhelm and confusion set in, mistakes accumulate, frustration grows and finances dwindle as you work your way through the steep learning process.
If you are new to or considering a home business, you can flatten the learning curve and start generating income immediately by beginning with something you are already good to great at.
How to Turn Your Start-Up into an Instant Cash Cow [BusinessKnowHow]

Categories
Entrepreneurs

Entrepreneur Profile: David Davin

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AllBusiness.com: Can you outsource your life? David Davin thinks so.
Davin is COO of DoMyStuff.com, a Beverly Hills-based online community where busy people can find someone else to do their chores and errands. Need someone to fix a dripping faucet? Just post your task on DoMyStuff.com, wait for the community to bid, and pick your assistant.
“Our lives are supposedly getting simpler with the advent of technology, but most people find themselves busier than ever,” Davin says. “Everything comes together to form a white noise that distracts you from what’s important.”
The site started as a joke between founders Darren Berkovitz and Stacy Stubblefield. “Berkovitz said he wished he could outsource finding a girlfriend,” Davin says. “He and Stacy had a good chuckle but when the laughter subsided, they thought, ‘Why not?'”
A DoMyStuff.com member can be an employer, an assistant, or both. Employers can choose based on price, location, expertise, satisfaction rating, or the assistant’s job history. Once an assistant is chosen, the employer puts money into an escrow account so the assistant knows it’s there. Then work can begin. Afterward, the employer releases the funds from escrow to the assistant’s account and employer and assistant can rate each other. DoMyStuff.com takes a percentage of each transaction.
DoMyStuff.com: Let the World Be Your Assistant [AllBusiness.com]

Categories
Operations

More Profits From On-going Small Improvements: Part 2

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Continued from Part 1 of the article More Profits From On-going Small Improvements by Abe WalkingBear Sanchez.
Twenty two years ago my younger son, Andres, was seven years old and one night he was doing some school homework. He was sitting at the dinner table with a sheet of paper and in the center he drew a box. Inside the box he wrote “A boy and his dogs”. Then he drew a line from each corner of the box toward the edge of the paper and at the end of each line he wrote about something that had happened or been done, and by who. He then numbered these “actions” in sequence of events or priority. He then took a second sheet of paper and “A Boy and His Dogs” became the title and the “actions” became paragraphs…he was organizing and writing a story. A couple of weeks later while working with a distribution company on their Credit and A/R Management, the CEO asked if I could help organize and improve on how things were done in the warehouse…not knowing anything about warehouse operations I said “sure”.
I thought the best place to start learning about the warehouse and about areas of opportunity for improvement was to ask the experts, the warehouse guys. Not having a flip chart or white board available we broke down a box and put it up on a warehouse wall. I then drew a box in the center of the box and I drew lines from the center box toward the edges of the flattened box…and then we called in the experts.
“Every business function must have a clearly stated purpose that addresses the costs associated with the carrying out of that business function.”, I said to warehouse experts. They then led me through the costs involved with the warehouse function: inventory, heating/cooling, buildings, their paychecks, taxes, equipment and shrinkage/obsolescence. “So why incur the costs?, I asked. And of course one guy answered ,”To make a profit.”. “What’s the best way to “earn” a profit?”, I asked. We finally came down to “meeting or exceeding customer expectations” as being the best way to earn a profit and for the warehouse function that meant having “an acceptable on time fill rate”. In the box at the center of the flatten box I wrote “On-time Fill Rate”.
The next step in organizing the “warehouse story” was to break it into “actions” or major components. We came up with receiving, shipping, truck maintenance, and inventory control, in sequence of events. The last thing we accomplished that day was to establish a goal for each of the major components: receiving…take in right and put up right, shipping…take down right and send out right, truck maintenance …get what suppose to be where it’s suppose to be when it’s suppose to be, and inventory control…know what you need, what you have and where it’s at. In a follow up session we establish how the goals would be accomplished…the steps needed to be taken in order to achieve the goals, and we also established who would do the work. The management team and I were then able to establish “Performance Measures” based on the ”goals.”
Over the years I found that this method for organizing and documenting the knowledge needed to do things as right as possible the first time worked with any business function.
The Five Organizational Ps
Purpose: Every business function must have a clearly stated purpose which answers the question, “Why incur the costs that go with the function?”
Policies: Goal driven guidelines for each major component within the function.
Process: The step by step method for achieving the goals established by the policies.
People Requirements: The right people for the job based on the process.
Process Monitoring and Performance Measurements: Monitoring key steps in the process to ensure quality and measuring against the goals established by the policies.
If the established goals are not achieved either the process is wrong or you have the wrong guy in the job.
Financial profit is necessary for any business to stay in business and the best way to improve on profit is to do things as right as possible the first time. We will never achieve perfection because things keep changing and that’s why Policies and Procedures are never done and we need to place a cover sheet on them that says “UNDER CONSTRUCTION”.
One Size Does Not Fit All
Every person on the planet sees things differently, His Holiness, The Dali Lama says that there are six and a half billion of us and six and a half billion versions of reality and if you’re married
you know what the Dali Lama is talking about…it’s the same with companies. Businesses are a collection of many different people, none of whom define the business but collectively they make up the business. And what works at one company may not work at another… every company and it’s people are unique . The process for best business practices must be based on each company’s understanding of what is… is.
In Closing
It was time to rotate the tires on the pick-up and for an oil change and lube, I knew it was time because of the sticker on the corner of the windshield. I’ve learned it’s best to make an appointment rather than just show up at the tire place and have to wait if they’re busy…guess what? …no phone number on the sticker. This is a national tire chain and yet I had to wait and remember to look up their phone number when I got home. If I had been able to call them from the pick-up at the time I’d noticed the sticker I’d might have been able to get in sooner, and at my age they were lucky I didn’t space it out altogether. I mentioned all this to the asst. manager when I was checking in and he got it at once…he pulled out a note pad and wrote it all down
saying as he did so ,”This is one for corporate, we all use the same stickers.” Good for him…now lets see if Big O corporate gets it.
When people are told that on-going small improvements are desired and that they will be measured on coming up with them, they become different people. They find that they are capable of thinking outside the established box and that it gives far more meaning to their work lives, than just a paycheck.
AbeWalkingBearSanchezPhoto.jpgAbe WalkingBear Sanchez is an International Speaker / Trainer / Consultant on the subject of cash flow / sales enhancement and business knowledge organization and use. Founder and President of www.armg-usa.com, WalkingBear has authored hundreds of business articles, has worked with numerous companies in a wide range of industries since 1982 and has spoken at many venues including the Shakespeare Globe Theater in London.

Categories
Operations

More Profits From On-going Small Improvements: Part 1

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This is Part 1 of the article More Profits From On-going Small Improvements by Abe WalkingBear Sanchez.
Save a step here and a penny there and then repeat it a hundred times, a thousand times, a million times and they add up. Now use/invest the time saved and the money saved to do something productive like looking for further improvements and it really starts to add up. And along with enhanced profitability, people’s lives are changed for the better.
The Japanese have a word, “Kaizen”. Kai means on-going and zen means better…the Chinese word Gaisan breaks down to gai, to correct and san, to benefit. These folks have a history of struggle in order to survive and tend to be pragmatic. We Americans, in our collective memory, believe that there’s always a new virgin forest to be exploited over the next hill. Our mindset about there always being “excess” makes us wasteful in our private and business lives and is a OBSTACLE to on-going improvements.
This is my 25th year of avoiding a real job by conducting seminars and training for CEOs and top business managers and I’m still taken aback to hear business executives say that the purpose of being in business is to make a profit, without any further explanation. There are many ways to make a profit, you can rip the employees off for their retirement plan or fail to fully fund the plan…sound familiar? A company can also make a profit by cheating customers and suppliers or by pulling an Enron. A better way to “earn” a profit is by “Meeting or exceeding customer expectations…at a profit”.
On average 25% of the Total Cost of Doing Business is tied to inefficiencies…the waste of time, energy or materials, and I’ve had many CEOs tell me that 25% is on the low end …that’s a bunch. Nobel Prize winner Ronald Coase , of Coase’s Law , says that there is friction/costs involved with being in business. There is the original friction or cost of finding suppliers, employees and customers. There’s the on-going friction or transactional costs, and then there’s the greatest friction of all… the friction of failure.
Prior to entering the training field in 1982 I had a real job as the corporate credit manager for a regional company based in Denver. My duties as the credit manager included the approval of new credit customers and the management (not collection) of past due A/R. I soon found that on average 70% plus of all past due customers had not paid on time due to “something going wrong somewhere.” In the process of fixing things that had gone wrong I found that I could identify areas of opportunity for improvement throughout the entire supply chain thus driving down everyone’s cost of doing business.
The New Guy Learns From the Old Guy Who Learned From The Dead Guy:
It may not be so in some companies, but all too often employees and business managers still operate from a “They don’t pay me enough to think.” mindset…like automatons they repeat how they do things over and over again until it becomes engrained. And all too often CEOs and top management are complicit if not directly responsible. If you are a business manager pull out your job description, if you’re a CEO pull out your managers’ job descriptions and check to see if it/they say anything about “Constant Improvement”. A business manager not focused on improvement becomes an administrator at best and a bureaucrat at worst.
Before improvement/change for the better can take place two thing must happen; first there must be an acceptance or acknowledgment that a business doesn’t have to be sick in order to improve, there is always room for improvement. Then there must be a commitment made as to who will do what when…and the efforts must be tracked and measured.
Change always generates resistance; expect it in others and in yourself. Tell the affected employees of the changes to be made and then ask why the changes won’t work…take notes for this will become a “to do” list. Keep changes small so that people can succeed, but once they mastered a change introduce the next small change…no stress no change. And of course pay people for doing what you want done…like thinking and coming up with improvements.
An old axiom says that “People respect (do) what is inspected (measured) not what is expected”. Can you imagine the chaos that would result if traffic cops were pulled off the roads? In much the same way business managers need to be told that a primary function of their job is to think, to always be looking for ways to save a step, a minute or a penny…and then they must be measured.
Continued in Part 2 of the article More Profits From On-going Small Improvements.
AbeWalkingBearSanchezPhoto.jpgAbe WalkingBear Sanchez is an International Speaker / Trainer / Consultant on the subject of cash flow / sales enhancement and business knowledge organization and use. Founder and President of www.armg-usa.com, WalkingBear has authored hundreds of business articles, has worked with numerous companies in a wide range of industries since 1982 and has spoken at many venues including the Shakespeare Globe Theater in London.

Categories
Sales & Marketing

Educate Your Customers

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AllBusiness.com: I remember as a young college kid (yeah, I’m old enough to say that now), I worked in a ski and patio furniture store (it was the Midwest so skiing in the winter, patio furniture in the summer). What I learned quickly in selling the goods was that most people had no working knowledge of skiing or patio furniture and it came down to a price game with our competitors.
So I educated them first and foremost about patio furniture. I explained why an aluminum frame was better, how powder coating lasted longer than any other finish, and why the manufacturer felt comfortable offering a five year warranty.
So customers weren’t given the hard sell, but an education. And that invariably turned into customers checking out the competition and then almost always coming back to us to buy (even if another store was selling the same thing). Here are a few ways you can better educate your customers.
Touch each customer while they’re in your store – spend a little time explaining why a certain product or brand is unique or better than everything else that’s out there (or teach about the entire category (biking, skiing, patio furniture, etc.)).
Host a special event – It doesn’t have to be sales-oriented. Create educational events and the sales will follow.
Use your database and email – I’m a big proponent of emails that aren’t about selling something, but about educating someone. What’s relevant to your customer base? Speak to that and include the selling part as a mention at the end. For instance, you may want to educate your customers about sunscreen and the importance of wearing it. And then at the end just add, “here are three products we recommend.”
Educate Your Customers to Increase Sales [AllBusiness.com]