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Employee retention is an essential part of saving your company money, and creating a strong and positive company culture. Social media offers a very simple and effective way of connecting with your employees, allowing you to promote employee engagement, and strengthen relationships with your employees. Here are 4 ways to use social media to do just that.

1. Make Connections

It’s a good idea to start small when connecting with your employees—you don’t want to overwhelm them or make them feel like you’re connecting with the intent to get into their personal lives. Connect with a few employees you’re close with and encourage them to invite others to connect and join in the conversation.

2. Ask for Feedback

Whether publicly on social media, or through private message, reach out to your employees and ask their opinions. Employee feedback is invaluable in helping you get a clear picture of how your employees perceive you and the workplace. Make adjustments accordingly to help you determine just how to motivate employees and keep them happy.

3. Keep it Light

While you want to discuss business topics, try to keep things light and fun. Create posts that encourage employees to comment and share their thoughts, whether they’re work-related, or random facts about themselves. This is your opportunity to set the tone for your company culture and let your employees see you as a person rather than just their boss.

4. Create Shareable Content

Creating content that’s easily shared allows employees to interact with you better, and to share what you post via their own social media accounts, giving you to take advantage of free advertising. In addition, when employees share content from your business, it shows the people they interact with how much they enjoy working for your company, encouraging positive workers to seek employment with your business, which further improves employee retention.

No Better Time Than Now

There is no better time than now to start reaching out to your employees via social media and connecting. Social media offers countless opportunities and ways to motivate employees to keep them engaged, and promote retention.

Share this post and start motivating your employees today!



 
  


These days, your business can’t succeed without having a website to share all of your information and sell your products. However, it can’t look like anything. No, it has to be a true creation—something that catches the eye, entertains and convinces people to stay on it. It needs to have flair that makes it stand out from companies that offer similar products and services. Viewers need to be able to easily navigate the site instead of hunting for information on the pages. A quality website can help to boost business for the company while improving credibility. It’s a way to communicate with customers and those who are interested in what you offer. An added benefit of a website is that it operates 24 hours a day even when your company is closed, allowing for customers to make purchases and schedule services as long as the site is set up to accept payments and appointments.

Here are just a few things that you need to think about when it comes to your site:

Easy Layout

Plan the layout before you begin working on the site. If you don’t, then you’re going to be stuck with pages that make no sense and pictures that don’t seem to go anywhere. Write the paragraphs ahead of time so that all you have to do is transfer the information to the site. Decide on the overall design that you want to use as there are numerous designs for the tabs and the ways that the information is displayed, such as paragraph form or using bullets. Choose the colors before you begin with the site as well as the type of font that you want.

What Can You Offer

You want viewers to know exactly what you can offer for them. Include details of the types of services that are provided along with pictures of products that you sell. Explain how you perform services and any certifications that you or your employees have. One of the things that is a turnoff for customers is that they don’t know what the business can do for them, making it hard to know whether it’s a good idea to pursue contacting the company or learning more about what is offered. Include a call to action, such as signing up for a newsletter or a monthly email, to get updated information about the company.

Make Room for Growth

Many businesses don’t allow for the website to grow. They try to include everything at one time when the site is first created. Leave some space for growing in the future. Keep an open mind about new services and products that are offered as well as reviews that you might want to include on other pages. You can also set aside a few pages for pictures of happy customers and new items that you get in stock. Beware of building with sites that only offer basic pages as you won’t be able to add more information in the future unless you pay higher prices.

Keeping It Simple

While bright colors, bold headings and elegant fonts catch the eye of the viewers, they shouldn’t be used throughout the entire site. Colors should contrast each other. Brighter colors should only be used to highlight information that you want to stand out. Avoid using fonts that are hard to read as you want the viewer to be able to easily scan the pages to find what they want to read.

Professional Help

If you aren’t technologically savvy, then leave the designing to a professional company to do your enterprise web design. In the end, you’ll have a site that has all of the information that you want to include without stressing yourself out about placement and details. Make sure you can review the site before it’s published to make any changes that are needed.

A quality website is one that can be created in a short time. It’s a reflection of what your business stands for and offers to customers. The site that is created should add value to the company while building a reputation.


18Apr

Posted by Pamela Swift in Online Business

Article Contributed by Amin Ghale

Small businesses SUCK at SEO. There I said it. Yes, it’s a hard term but that’s the reality.

According to the findings of Clutch survey, still 29% of small businesses don’t have websites. And 17% out of the 71% don’t have a responsive website. Yes, the numbers have grown significantly but it doesn’t change the fact that small businesses don’t take online marketing seriously.

The major reason behind it seems to be the lack of technical skills and monetary resources. However, these problems can be easily sought with CMS like WordPress.

Here’s how:

Get a theme for less than $50 and hook up with a hosting server for $3 per month. This is all it takes for a small business. You don’t need a big dedicated server for a small space business.

If you can’t do it find an expert that will do everything in a cheap rate.

So, you have got a website live and running. Now what?

Follow these 4 tips to make sure your small business is off the charts.

Make sure your on page is correct

This is the first and foremost thing you should do after your website is live. On page deals with anything as small as page title to making sure your content has a decent list of LSI keywords.

You should always target your best keyword in homepage. So, if you offer airport taxi service, have the content around that keyword. Sprinkle the variations of the keywords in heading tags and body. It shouldn’t look like you are forcing the keywords into it; rather it should blend with the content. The graphics in the content should have variations of keywords in the shape of alt tags.

The concept isn’t about making it look real; it’s about making it actual “REAL.”

Technical SEO is crucial

Okay, relax now. Before you start scratching your head, hear me out.

Technical SEO isn’t as complicated as you think. Yes, if you need to dive deep, it will take more than just a basic knowledge. But for small business, understanding few terminologies will be enough.

I haven’t come with serious technical SEO issue when I’m working with small businesses. It doesn’t mean it can’t come ever. But the chances are low.

Know how to setup some easy configurations like robots.txt and htaccess. These two elements play a huge part in crawlability and indexibility. So grab a better grip of the two elements.

Focus Local

Have you ever searched for some location based terms like electrician in Sydney? Probably you have. If you have noticed it, you will find that 3 local businesses come up with some ratings and directions, right?

That’s the local SEO.

One big advantage that small businesses have over Ecommerce website or any other websites is the power of local SEO.

Getting ranked in local isn’t a tough ask like organic rankings. Unlike many ranking factors for an organic result, local SEO has limited factors. Elements like proximity level of search, reviews, citations etc can easily help you get ranked locally.

Earn backlinks

This is the most important and fun part of a small business for me. You need to earn backlinks to not only rank organically but also in local results. There is a definite correlation between organic SEO as well as local SEO. So, if you can rank well in organic, there is a huge chance that you will also get ranked in Google local map pack.

So what are the types of links that you can build for small businesses?

Unlike many competitive niches, you don’t need a tonne of high-quality links to get you ranked. Well, it helps if you have it.

But, even with links from directories, web 2.0, citation sources, blog comments, and few quality guest post links can get you ranked in local SEO. Never the less, you should never stop building links for your site.

Engage in social media

Social media like Facebook and twitter can not only hook you up with decent clients, it can also have positive impact on SEO of your business. Although, Google denies that they don’t take social signals as the factors for obvious reasons. But we have seen the data where social links do work at times.

Build a social media foundation and work on it. Every social media isn’t going to work for your business. So, explore the one according to that fits your needs and audience persona.

Closing Down

Doing SEO for small businesses isn’t a tough ask. It’s the lack of knowledge and dedication of small biz owners that results in poor SEO value. Apply the above 5 tips for your business, and you surely will be of course.

Author Bio

Amin Ghale is a Web developer from Sydney and SEO consultant at WP Creative. He loves to play around with codes on WordPress and build strategies to grow his client’s businesses. In free time he hunts down for news on WordPress & entrepreneurships.


Many small business owners don’t realize this, but personal credit and business credit are actually two entirely different entities. That being said, in many cases they end up getting mixed due to the fact that many small business owners do not have a clear enough distinction between their personal and business finances.

“What is Personal Credit?”

Essentially personal credit is tied to your Social Security number and is meant to track your creditworthiness based on your personal finances. As such any personal loans, credit cards, and other forms of debt will come under its purview.

Many small business owners take out personal loans to fund their businesses and raise capital, and some also tap into home equity or use personal credit cards for business expenses. As a result the delineation between the personal and business credit is often blurred.

“What is Business Credit?”

In contrast to personal credit, business credit is tied to your Employee Identification Number (EIN) or Tax ID number. Some small business owners may not even have an EIN however, as sole-proprietorships do not require it. However in the absence of one it won’t be possible to establish business credit.

Assuming business credit is established however, it will be scored based on the business debt, how it pays off bills, and any lines of credit that have been extended. Because it deals with a limited range of variables, your personal finances are less likely to affect your business credit and more often than not it works the other way around.

“What Do Small Business Loans Look At?”

Unlike big corporations, small businesses unfortunately rarely have the luxury of relying solely on their business credit. That is due to a variety of factors, but mostly it comes down to the fact that most small businesses do not have a well-established business credit.

As a result of that, more often than not lenders will look to a small business owner’s personal credit score to determine whether or not they are eligible for a loan. In some cases that can compound things further especially if the business has incurred debt in the form of personal loans which is affecting your personal credit rating.

What Needs to Be Done to Secure Small Business Loans

Based on everything you now know, it should be clear that the first thing that you should do is start to establish business credit. The first step to do so is to get an EIN – which is simple enough really. Also it would help to register with business credit bureaus such as Experian and Equifax.

After that you should look to separate your personal and business finances by getting a separate business checking account, using a business credit card, and making sure your personal finances don’t overlap. Once you do you can start to compare small business loans and see which offer the most favorable terms, as any payments to loans will help build your business credit further.


Article Contributed by Dan Razak

While some new business owners are more modest when it comes to their expectations than others, the end goal that they all share is the success of their young company. Some aspire to make their brand as popular as much as Coca-Cola or McDonald’s, and that way, create a legacy that will stand a test of time, while others are merely content with the idea of being their own boss. However, in order to get there, one must first reach some minor milestones along the way. With this in mind, here are five easily reachable goals that every new business owner should set their mind to.

1.      Keep your employees

What makes people fall in love with their workplace? Well, there are several factors. Some are driven by ambition and chances of vertical mobility. Others are motivated by greed. Then, there is a number of people who feel some sort of loyalty towards your brand or their boss. This final part is particularly important since there is a study that shows that people are more likely to quit because of the manager rather than the company. Be that as it may, as your employees start gaining more knowledge and start delivering promising results, your competitors might decide to try and poach them.

2.      Develop a sense of community

An ideal team model in the 21st century puts a heavy emphasis on diversity. Even though this may bring better results, this also means that you are supposed to put people coming from different backgrounds side by side and expect them to just get along. Well, this is actually not impossible, as long as you are there to give them a little push. Try to turn your teams into homogenous communities by exercising teambuilding activities and making interactive meetings where they will be able to share their ideas with each other.

3.      Develop a better tax strategy

In order to keep your business profitable, you need to pay attention to both your income and your expenses. One of the ways you can become more efficient in the latter is by developing a better tax strategy. However, this would require you to have a better understanding of tax structures, which would in turn give you a much more reliable succession planning. The best way to get a grasp of this would be to find a reputable tax accountant in Sydney area and consult them about this issue.

4.      Learn how to say no

One of the biggest mistakes new owners make is believing that saying no to a business offer is a bad practice. While there is some sense to this claim, it is even worse to agree to a project you know you can’t finish in time. This way, you will get a bad reputation and probably be forced to pay some penal fees for failing to follow up on your promise. Sure, it may be difficult, but for the sake of your business you must learn how to say no to your clients. Still, you’ll need to be quite delicate about it. Luckily, there are more than a few good ways to say no to a customer or a business partner.

5.      Diversify

Finally, keep in mind that putting all your hopes in a single product or service seems more like gambling than running a business. This is why, in 2017, you need to try and diversify a bit. Try to make another source of income for your business, even if it means advertising or retailing products made by other companies. Once you manage to secure at least a few streams of revenue, your business will become more independent and you will get into a position from which you can make some riskier moves.

Conclusion

While on their own, each one of these goals may not make that much of a difference, together they can completely revolutionize your business model. Apart from improving your income and making your company’s future more predictable, they are also making your business more flexible. This means that no matter what happens in the future, your business will adapt much easier.

About the Author

Dan Radak is a marketing professional with eleven years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies.



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GetEntrepreneurial.com is a small business blog dedicated to providing business advice and resources to our community of aspiring entrepreneurs. Our specially hand-picked panel of GetEntrepreneurial.com Network experts regularly contribute entrepreneurial content and professional tips for small business owners worldwide.