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Article Contributed by Ritesh Sanghani

The mere articulation of the saying “Virtual Office Assistant” is a most recent agitation which has hit the search engine platforms. It can make an entrepreneur ecstatic or apoplectic-all relying upon their experience with this increasingly well-known administrative help. Being a business visionary, you are prone to wear numerous hats to keep up the accomplishment of your business.

There are insufficient hours in a day, and you can’t pick to do everything on your own. The key course of taking your business to new heights – the focus ought to be on your customers, clients and how to get a greater business from them. Effectively dealing with all the core exercises, stress and requiring some investment for yourself is vital to keep away from wear out and the disappointment of your business.

Along all these lines, why are you in any case still clutching the directing wheel so firmly? Let another person handle the preparatory exercises. 

Virtual Personal Assistant (VA) – a Life Saver

The advanced transformation has provided you with a chance to sell to the world; but on the other hand has made the whole world your rival. At present, anyone from anywhere can consume your market share. Outsourcing work to a virtual personal assistant – be it for short-term or long-term, could be one of the best choices a business visionary could make to keep up the accomplishment of your business. Virtual personal assistant are essentially multi-skilled, solid, time conscious and assignment driven experts; their prime destination is to accomplish the task assigned. They are simply everywhere, online on their laptops/tabs, at home or at a café sorting out your inbox, managing your appointment calendars, making formats, updating your website, making your travel arrangements by booking your flights, cab, hotel reservation and most importantly inciting and arranging your daily routine tasks to accomplish things.

When you outsource work to a virtual collaborator it is critical to realize what the best ventures to outsource are. The primary objective of outsourcing is to free up your time, so you can concentrate on the work that gets the best profits. 

Here are the best daily routines that could be outsourced to a Virtual Office Assistant:

Research Task

Just about any sort of exploration might be outsourced to a virtual associate, be it speechwriting or proofreading. You can likewise outsource research that is not identified with your business, for example, writing a speech for a meeting or picking up the best item to purchase in a given specialty. The outcomes are endless. Remember that many virtual office assistant get paid for an hour while doing research, so verify that you have picked up the best one that can rapidly finish the assigned tasks. Additionally, there are considerable measures where you would imagine that no one but you can do the essential examination but in reality – anyone can.

  • Sales Leads:

Virtual sales assistant can discover and research people, entrepreneur, and innovations, through social media, blogs, websites, forums or discussion boards. They can arrange reports and briefs to help you figure out whom to contact next. With the right data in hand you can focus on creating new business proposals/partnerships as opposed to your time investment.

  • Fact Checking:

To be a strong market player, you require real facts on your side. No one can destroy your credibility faster than wrong data. A VA can cross-check data, offer statistics and reinforcement data, and confirm the information to make sure that you have kept a precise foot forward.

  • Products and Services Subscriptions:

Virtual assistant can consider your financial plan and inclination, filter through the alternatives, look at surveys and suggestions, and make short arrangements of the prime contenders for procurement. VA can also stand up in comparison and discover the best arrangements that you lean towards. 

Data Entry Task

Data entry is time and energy consuming tasks that can be effortlessly outsourced. Some tasks like article postings to craigslist are usually outsourced to Virtual Administrative Assistant who is least expensive. Putting data from business cards into your Outlook/address book helps you stay organized and consequently organizes your phone or PDA. To be very honest, who really has the time to do all this? You can easily fax/scan the business contacts you get, or send Excel or Word contact posting to a virtual associate who can organize the data for you.

  • Website Registration

Website enlistment additionally falls into this classification – many organizations oblige you to utilize certain websites, for which you need to enroll. Enlisting can be a hectic and time consuming process – so outsource it! Make a list of websites you wish to enroll with, alongside your contact data, and permit your website virtual assistant to deal with the rest. You can likewise ask the Virtual Executive Assistant to research other significant websites you have not recorded, and to sign you up there, as well.

  • Web Research

Gathering contact data also falls into this classification. You can without much of a stretch discover the contacts of potential advertisement distributors for an instance. This sort of work requires exact concentration on the assignment, so it could be troublesome for you to finish in the event that you have numerous different assignments to concentrate on. That is the reason that this kind of work is outsourced to a virtual personal assistant. The next step is that you can have the virtual assistant jot down all the contact data as viewpoint entrance – this makes it speedy and simple to send offers to all the contacts without any delay. With a little exploration performed by virtual assistant, you can gather all the information you need, including contact numbers, e-mail id, social networking links, and so on. They can then enter the gathered information into spreadsheets, archives, and address books – whichever is most helpful to you.

Planning Task

Things like scheduling to-do list or arranging travel plan falls into this class. This is one of the region where outsourcing the work could be stunningly better than doing it without anyone’s help. In light of the fact that you may miss paramount subtle elements that virtual colleagues will rapidly recognize. Arranging meeting is most generally outsourced and there are aides that represent considerable authority in it and can finish the undertaking down to the tiny details rapidly. Virtual collaborators can rapidly pick up the best venue for the gathering and in addition reserve a place and carry out bit of an examination on your potential customer or partner. For an instance, if you have taken part in a corporate meeting that has clients you have never met previously and are vital for you to know then this data may be immediately explored by your VA. If you are making some travel plans, than your virtual administrative assistant will help you scrutinize the least expensive and most suitable accommodation as well.

Organizing Meeting Task

An overall arranged and executed lunch meeting with one imperative customer could be paramount to your business as a gathering with 20 or more members. Each corporate meeting can possibly represent the moment of truth for your organization and verify they are arranged faultlessly! A virtual personal assistant can inquire about venues, reserve a place, schedule the meeting with members, and even follow up couple of days early to verify your arrangements are all up to date. Let a VA deal with the points of interest so you can focus on accomplishing your objectives at your gatherings.

Business Assistance Task

This is the task that can free up most of your time. In this classification fall things like e-mail reply and management, voicemail administration, sending token of appreciation and cards to clients and potential entrepreneurs and catch up requests. A great deal of entrepreneurs and representatives fall in the trap of checking e-mail and voicemail, on the grounds that is the most paramount piece of the business could be outsourced. In the wake of outsourcing, it is not unprecedented for entrepreneurs to begin checking mail as less as 2 hours for every week or even less. In the event of checking e-mail possesses the greater part of your workdays, this may appear impossible yet it is genuine. Note down the most well-known e-mail questions you get and compose definite response for each. Than you can undoubtedly give this opportunity to a virtual associate, or make up a programmed auto responder. Follow ups are likewise paramount and include calling the client after a request has been finished. It is one of the most ideal approaches to get rehash business and a considerable profit.

  • Voicemail Management:

Do you get a considerable number of voicemails? Do you invest lot of time in corporate meetings and fear having to check your voice messages? A virtual personal assistant can check your voicemail at regular intervals, prioritize your messages, and even e-mail notes to you in the event that you’re not in a position to get calls. A VA can additionally return routine and crisis calls, sparing the essential or delicate calls for you to make when you have the chance to dance.

  • E-mail Management:

Regardless of the fact that you get many messages every day, chances are several of them are standard – and on the off chance that they’re normal, that implies a VA can react to those messages utilizing direction you give. At that point all you’ll have to do is respond to unheard messages. You can make it a stride further and have your VA forward messages no one but you can deal with to a different record. That way you’ll never see or need to manage the several messages your VA can deal with for you. You might have an inclination that you write the same reaction-to distinctive individuals -more than once, a VA can deal with the undertaking.

  • Gifts and Cards:

Whether they’re our companions or our clients and customers, every one of us need to recollect essential individuals at extraordinary times. Give specifications and other essential data, and your VA can find and parcel the ideal endowments, send online cards, or mail pre-signed welcome cards to everyone on your to-do list.

  • Thank You Notes and Follow-Up Calls:

Numerous organizations send notes or make thank-you calls to buyers. It’s an incredible approach to say “thank you” furthermore to answer any inquiries and proactively resolve potential issues. A VA can send notes to say thanks or make post-buy calls to new clients or customers, making a vital approach that can help drive more business and fabricate long term business partnership.

About the Author:

Ritesh Sanghani is a Director at Hi-Tech BPO for the past 15 years. Ritesh has worked with several international clients and has executed BPO projects of varying scales and complexities.


Building Content Marketing Funnels with Specific Goals

If you’ve been online for any length of time, you’ve got a marketing funnel in place. “Build a funnel so you can move traffic from introduction to sales and beyond.”

That’s fine advice, as far as it goes. But it’s missing something, and that means your funnels may be a bit…well… leaky.

Where the Funnel Metaphor Gets It Wrong

Here’s the problem: Your visitors are all at a different point in the buying process. The standard funnel image assumes every person is starting from the same place (looking for general information, most likely for free). What about the reader who has already done his homework, though, and has narrowed the choices to two or three options?

This funnel fails him, because it didn’t capture his attention at the beginning of the research process.

How can you make your funnel more attractive to this reader and thousands of others who don’t quite fit in at the top? Easy. With content marketing. Figure out exactly where prospects are in the buying cycle, and lead them step-by-step through the process by creating content that resonates with them.

For example, most marketing people will tell you that the top of your funnel is your blog. The content is free, it’s easy to find, and it tends to be more generic in nature. All that means is it’s perfect for browsers. You probably even have a call to action at the end of each one asking people to join your mailing list, right?

So far, so good. But now what? Even if a prospect is on your mailing list, he’s a long way from making a purchase.

One Small Step in the Right Direction

Now try writing a blog post that addresses a specific problem your reader has. For example, if your visitor is a small business owner, and your new Accountimagic 3000 lets him easily manage his books without a master’s in finance, tell him. Write about the frustration he faces in figuring out the difference between accrual and cash basis accounting, why depreciation versus expense is a losing game, and how reconciliation can bring a grown man to tears.

Then tell him how easy it is with Accountimagic 3000, and offer to demonstrate with a free download. The call to action is to click a link, which takes him to the download page. One step, that’s all you’re asking.

Once he’s downloaded your amazing new software, you have the opportunity to lead him further into your funnel with automated (and highly relevant) messages. Send him links to videos and other tutorials to help him better use your software. Encourage him to contact your customer support department with questions. Offer a coupon just as his trial is about to expire.

The result? A far better conversion rate, because your funnel is now targeted just for him. Rather than expecting him to conform to some generic “customer” specification, you’ve kept his unique needs in mind and helped him find the solution that works for him. And when you can do that, he’s much more likely to buy from you.

Ready to put together a solid content marketing funnel for your site? Think first about the end result you want, and then work backward through each step it takes to get there. Before he makes a purchase, your buyer will need to be sure your software works for him. Before he can know that, he needs to try it. Before he can try it, he must download it. To download, he has to find your landing page. And the path to the landing page is your blog post.

Thinking in reverse makes it easy to see how you can successfully build a content marketing funnel that works.

Karon Thackston

About Our GE Network Expert - Karon Thackston

Karon Thackston is President of Marketing Words (, a full-service copywriting agency specializing in web and search engine copywriting. She has over 25 years combined experience in marketing, advertising, copywriting and SEO copywriting. Karon has a strong understanding of the processes involved with creating successful advertising strategies.


New Webcomics series brought to you by #entrepreneurfail and Enjoy!

“Rome wasn’t built in a day either…” 

I first saw this unapologetic declaration on a billboard sign on a highway that is perennially under construction. And it always reminds me that startups have to be treated the same way.

Entrepreneurs and wantrepreneurs approach creating a startup empire differently.  Firstly, what’s a wantrepreneur? They are the eager beavers who may look, act, and seem like entrepreneurs – but all without owning an actual business!

Let’s examine the wantrepreneur scenario when building a startup empire:

  1. This is the one…the idea of the century!” Wantrepreneurs rarely focus on the problem to solve.
  2. “Oooooh features! I love features!” Wantrepreneurs don’t create a foundation and work incrementally, but instead fast forward and jump in the deep end before learning to swim.
  3. “I’ll just whip together the business in no time!” Wantrepreneurs always underestimate the time it takes to grow a business.
  4. “If you build it they will come.” Wantrepreneurs believe the only thing stopping them from customers, is the lack of product.
  5. “Money… I’ll figure it out later.” Wantrepreneurs severely minimize the needed funding for their projects.

To build an empire you need a foundation, vision, support, and patience. Serial entrepreneurs know this; it is second nature to them. As they move with tremendous speed, they know they have to learn to walk before they run. A scalable, repeatable business model is necessary before expanding too big or out of reach.

How do you approach building an empire? Let us know in the comments below.


Article Contributed by Sophie Andersen

Taking part in trade shows can be really useful and fruitful for every company. By participating in such events, you get to know other companies’ tricks and strategies and what is sometimes even more important, other companies also notice you. Beside fellow businesspeople, you also get in contact with the trade visitors. One of the crucial outcomes of being present at a trade show is representing your business and products, too.

Ready-made products

When it comes to products, the best advertisement for every business is to offer the potential customers to try their products. If you make something edible, you need to have large quantities of the given goods at the stand, so that passers-by and representatives of other companies get an opportunity to try your products.

Beside your own products, you always need to have some other giveaways. If the trade show and the branch you are a part of do not actual deal with self-made production, but you sell something, always have stacks of presents for the clients. Speaking from my own experience, it is obvious that many stands and book fairs and trade shows suffer from the lack of originality and creativity. If you visit several book fairs in one year, you will see that most publishing houses give discounts for the same books and even their booths look the same at different fairs. That is not a wise marketing strategy. You always have to have a certain quantity of giveaways and promotional materials with your company’s emblem on them.

Raffle and unusual promo items

Promotional materials can really increase the number of people who attend your booth and want to buy your products. Too many trade show participants have the same approach – pens, pencils, plastic bags, T-shirts and that is about it. If you all giveaway the same promo items, then none of you will be visible to other clients. Instead of wasting your money on the pen print, you could invest in a raffle. One member of promoting staff could stand at a particularly crowded corner at the fair and hand out leaflets for the raffle. Also, the leaflets should have a small map of the show and a mark to point at your place. In addition to that, there should be a serial number of the leaflet-ticket and the time of the raffle. The prizes for the raffle could range from umbrellas with your company’s name on them to thin raincoats in your company’s colours and other unconventional items. When throwing a raffle, it would also be great that you have a large promoting banner or a promotional marquee in colours and logo(s) of your company, too.

The booth spot

A very interesting thing when it comes to trade shows is the place for your booth, too. If you know that some companies overlap with your business targets, move from them, to the area where there are no rivals. However, you need to be aware that some trade shows insist on grouping the manufacturers of similar products in the same area. Whatever the case is, you always need to try to stick out and attract customers with the tips from this text.

About the Author:

Sophie Andersen is a marketing expert at Top Hat Marquees at Sydney. She is in charge for designing promotional marquee and make them look awesome at trade shows. Sophie loves to write and share her expertise.



5 Tips to Finding Success

Make a to-do list. And then crush that shit.

If you’re like me, administrative tasks seem menial and mundane. But an organization can’t run without the completion of these tasks (and more importantly, efficient completion). So make a list of priorities and start checking things off. You know that old adage “don’t put off to tomorrow what could be done today”? That is most true for successful businesspeople.

Do not to seek success; seek to break down the walls that you’ve built around yourself that keep you from success.

This, for all my fellow literature lovers, is a take off of one of my favorite Rumi quotes, which goes like this: “Your job is not to seek love, but merely to seek and find all the barriers within yourself that you have built against it.” Seeking success is like putting the cart before the horse. You need to put energy into creating an environment that will be an incubator for success. This starts with you personally and should radiate into every facet of the company.

Don’t stop seeking opportunities.

If you’re not feeling challenged at work, then what the hell are you doing? Complacency is something for which successful people never settle. Let’s say that you’re the best at your job. What else can you add to your plate? I’m not even relegating this to developing a professional skill; volunteer to organize a social for the office, take a leadership role on your intramural kickball team or simply offer to spearhead a new process.

Emulate successful people.

You’ve heard that successful people go to bed early, wake up early, carry a notebook for jotting down great ideas, make a to-do list every day, communicate effectively—and the list goes on and on. Strive to emulate the practices of successful people in your life that you admire instead of holding on to seemingly abstract ideas of success. It doesn’t always have to be about reading Steve Jobs’ memoir. Look to a professional you admire—a teacher, a boss, a family member or a mentor—and ask them about their good and bad habits. Emulate the good ones and stay aware of the bad. If you’re present, you can probably avoid some pitfalls they’ve already endured.

Stop reading advice columns written by people you don’t know about being successful.

Seriously, you gotta get out there and find out what works and what doesn’t for yourself. Start by getting out of the office and into the world, which will inspire you in ways you never thought possible. Whether you’re a business owner, an executive, or an entry-level associate, make your professional goal to be an idea machine. When you see something that you love or detest, ask yourself why. This is how you develop your values, which is imperative for any successful person.

About the Author:

Amber Ludeman is CEO of social marketing firm matchstick social headquartered in Charleston, SC. matchstick specializes in the social branding of small-to-medium-sized businesses.

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