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Article Contributed by Kristina Jaramillo

Studies from the Alterra Group show that 97% of marketers report account based marketing approaches have the highest ROI. The IT Services Marketing Association (ITSMA) reports that 85% of marketers who measure ROI describe account based marketing as delivering the highest returns of all other marketing approaches. And, LinkedIn reports that social selling professionals that take an account based marketing approach gain 45% more opportunities.

Yet, most sales and marketing professionals fail to take an account based marketing approach on LinkedIn and on social media in general. For example, Single Point of Contact, a California-based MSP, was targeting real estate management firms with the same promises of reduced IT savings, increased security and other generic claims that other managed service providers were also discussing. They were making these generic claims without showing any proof and showing how and why they’re able to provide these benefits to targeted audiences.

On LinkedIn, the profile of the VP of Business Development was mainly a resume and there was no quantifiable, specific value being communicated to their targeted audiences. The firm had no case studies that they can use on their profile and in nurturing efforts to targeted prospects. The blog content was general in nature and did not show targeted audiences that they understood their specific issues, challenges and circumstances. And, they didn’t show how they can take their targeted audiences vision and turn it into a path to value (which you can only do with an account-based marketing approach).

Here Are the Steps We Took to Help Single Point of Contact Drive Demand with Specific, Targeted Audiences

  1. Take an account based marketing approach to our client’s LinkedIn profile.  We focused on pulling in prospects with relevant stories rather than just push out content – even on the VP’s profile where we show his unique business story and the results that his clients have gained under his direction.  You’ll find case studies throughout the profile. So, instead of using the experience section as a resume, the VP now has content for different audiences with different needs. You’ll find a position that shows how he helped Shorenstein Realty (one of the largest, oldest, most respected real estate management firms in the US that was spending upwards of $750,000 on their  IT infrastructure) cut IT Opex by 43%. By making the VP’s profile case study based, we show his relevance and how he is in tune with his buyer’s needs. By talking about Shorenstein Realty within his profile in multiple spots – an IT leader within a local SF Bay real estate management firm reached out to our client to connect and asked specific questions based on the content found inside the profile.  Do you see the power of taking an account based marketing approach to your profile where you focus on what’s going to allow you to open the door to the targeted audiences that you are looking to attract? This SF Bay real estate management form ignored all previous communications up until now.
  1. Take an account based marketing approach with their social content strategy. Now, building the foundation was only the first step. Single Point of Contact needed the content to further nurture relationships with interested parties. For example, as Single Point of Contact’s

VP’s profile piqued interest by talking about his work with Shorenstein Realty, the company needed case studies to continue the conversation. And, the company needed case studies for other markets that they wanted to penetrate. Now, on the Single Point of Contact website, you’d learn how the managed service provider supports the broadband industry (another target market for the managed service provider). You’d see how they helped a law firm save $24,000 with just 1 fix (another big target market). Along with case studies, we provided them with blog post and LinkedIn publishing platform posts that would challenge IT leaders within these target industries  and provide them alternative answers to their unique challenges.

 

  • Take an account based LinkedIn marketing and social selling approach – In many cases, your LinkedIn profile and your content will not drive demand enough to produce the ROI you want. It’s the next step actions you take and how you use the content to build and leverage relationships that will move prospects closer to the sale. That’s why we mapped out how Single Point of Contact should be connecting and building relationships with specific key decision makers within the targeted accounts that the managed service provider wanted. We mapped out content paths based on the specific issues that the targeted accounts were facing and how the prospects were reacting and engaging with the content.

 

Results of an Account-Based Marketing Approach on LinkedIn

Besides attracting a large real estate management company (when all previous attempts to gain their attention failed), taking an account based marketing approach to LinkedIn provided Single Point of Contact with:

  • Engagement driving visibility
  • Access to higher quality leads who saw the Managed Service Provider’s business value
  • Increased lead conversions as IT buyers saw how Single Point of Contact can help them overcome IT challenges and create a path to value
  • A strong foundation to build key relationships with enterprise decision makers

Click here to read the complete case study to learn more!

Now, look at your profile and your messaging. Are you speaking to “everyone” instead of very specific audiences and showing that you truly understand their unique challenges and that you are uniquely qualified to solve their problems? If so, that may be why you’re connection conversions are low and why your prospects are ignoring your messaging. Maybe it’s time for you to seriously think about giving your LinkedIn profile a makeover and design it to move conversations forward with very specific audiences.

About the Author:

Kristina Jaramillo, Managing Partner at GetLinkedInHelp.com, provides LinkedIn profile makeover training to sales teams so they can attract key decision makers, communicate their business value and move sales conversations forward. Check out Kristina’s latest free LinkedIn profile makeover webinar to see how your profile is worthless as a sales and marketing tool plus get more examples of profiles that are driving results: http://freelinkedinmarketingtraining.com/linkedin-profile



 
  


Article Contributed by Kayleigh Alexandra

One thing is for sure – office life doesn’t suit everyone. For whatever reason, whether it’s your personal circumstances or simply down to preference, some people get more out of working from home. The distractions are minimal, the commute is non-existent, and you don’t even have to change out of your pyjamas if you don’t want to. There are lots of different job options for those who want to work from home, and while it doesn’t work for all career paths, there are several where you can make it happen. A lot comes down to what your skills are. Here are some of the top options to consider when searching for a job that can be done from home.

Sales and customer care

Got a phone? Access to Wi-Fi? That and the gift of the gab is all you need for a job in sales or customer care. You’re on the phone and computer for most of the day, so there is no need for you to go into the office. More and more companies are allowing their sales and customer care employees to telecommute nowadays, as it can easily be done from home and gives employees more flexibility.

While the level of expertise needed for this kind of job can vary depending on the company and products involved, as long as you are comfortable speaking to people on the phone, a lot of the knowledge required can be learned as you go along. Whether it’s tech support, resolving minor issues or taking payments over the phone, this is a viable option for home workers.

Copywriting and editing

Copywriters are always in high demand for marketing and advertising purposes, and one of the best things about this kind of work is that it can easily be handled on a freelance basis, rather than working in-house for one company. The joy of writing is that you can do it anywhere, whether that’s at home or even in a nice local cafe. As a freelance writer you can expect to write about all sorts of different subjects, whatever the client needs on that occasion.

More and more, copywriters are hired to write content for the web, which could be articles, guides and blog posts. As well as being a competent writer, it’s also good to have some knowledge of writing for SEO, which means including core keywords and variations of them. If you’re a quick writer and your output is good, you can expect to have clients coming back to you often with new briefs – just be sure you have time for them all, and set your freelance rates accordingly. This is a job that offers great freedom and flexibility, if you can manage your time effectively.

Running an ecommerce store

There are loads of great ways to earn an income online, and one of the best is to sell products or services through an online store. With today’s myriad platforms, tools and software, creating a professional online store is easy to achieve, without so much as a glance at a line of code. You can automate order fulfillment using a dropshipping merchant, which removes the need for you to store inventory and package/post it yourself.

Whatever you sell, the key to success is to effectively get the word out there by marketing yourself through all available channels, and to ensure that customers have a smooth, seamless experience on your website. Think intuitive navigation, one-click payments and super fast loading times. If you have a passion for a particular product, then running an ecommerce store could be the perfect stay-at-home job for you.

Home tutoring

The demand for good home tutors is rising rapidly. If you have teaching experience of any kind, then now is the perfect time to explore home tutoring as a potential career option. Increasingly, the school system is failing students who struggle with particular subjects and need extra help. Teachers are handling classes of 30 or more students, making it virtually impossible for them to give every student the full care and attention that they need. That’s why many parents turn to home tutoring to help give their children the extra support they need in subjects that they find difficult, whether it’s reading, writing, maths or music. This kind of work is ideal for those who have already trained as teachers but who want to switch to a more one-on-one role, or for those who want to supplement supply teaching work.

Home tutors can take this career further by helping to manage other teachers and educators, creating a network of professionals to cater to the demand – much like a home tutoring referral network.

Digital marketing

Do you know your way around SEO and marketing in the digital world? If you have previous experience working as a digital marketer and the proof that you can generate successful online campaigns, then digital marketing and SEO are great options for freelancers looking to work from home.

Whether you work in link-building, keyword research and optimization, social campaigns, site audits or Google advertising, there are many ways to generate a buzz online, and if you know how, then you have a potential successful career sitting right in front of you. All you need is a phone, a computer and internet access.

Transcription or translation

Transcription and translation services are much in demand, and are the ideal jobs to do from home as you ideally want as few distractions as possible. If you speak more than one language, it is entirely possible to make a very respectable income translating copy for international companies, where language barriers can lead to miscommunication.

Likewise, transcription work for things like audio notes, PowerPoint presentations and videos are highly sought after on websites like UpWork, allowing companies to outsource their transcription so they can focus on other business matters in-house. If you can type quickly and your spelling and grammar are spot on, transcription and translation work can be excellent work-from-home career alternatives.

Web design

The internet is here to stay, that’s for sure. And as more and more businesses, enterprises and organizations bring their businesses online, the demand for good web designers is high. Whether you already work as a web designer or are training in that field, the great thing about this kind of work is that you can do it from any location, as long as you have access to Wi-Fi and a computer. For this reason, a lot of web designers choose to work as freelancers, which means more flexibility and freedom.

As a freelancer you may find that some clients prefer for you to work in-house for the duration of their project, but this will not be the case all of the time. For the most part, web design is the perfect work-from-home gig, with the added bonus of allowing you to flex your creative muscles. Just be sure to set your freelance rates competitively.

Are you looking for the perfect work-from-home career? What aspects of working at home are important to you? Let us know about your own work-from-home experience in the comments.

About Kayleigh Alexandra: Passionate about writing for the startup and entrepreneurial audience, I have recently been part of setting up an exciting project at MicroStartups.org. We donate all our website profits to charities that help people reach their full potential. Find out more on Twitter.


You are probably already aware of the importance of having your website on the first page of Google. Yes, this is hard to achieve, especially with all the competitors out there.

But don’t get discouraged! Even if you are a complete beginner, in this ultimate SEO guide you will learn all the crucial steps for high rankings in 2017.

First things first, let us remind you what does SEO actually stand for. Search engine optimization is basically a method you apply to be found better in the search results of Google and other search engines. SEO is not one specific method to optimize your website, but a gathering of different tactics and strategies. Also, high rankings don’t come overnight – you need to be patient and persistent (…and “white hat”!).

…Before we start:

Before you start applying any SEO strategy, make a list of best words and phrases you want to be found by in Google. These are called keywords and they are your most important clue to see is your SEO strategy bringing results.

There are numerous tips and tools on how to choose relevant keywords, but the most important tip is to find a word (actually few of them) relevant to you niche that people are searching for. You can easily check this in the Google’s Keyword planning tool, or similar ones.

Now, let’s get started:

1. Domain name

If you want to be found, the domain name is very important in the search results. To make things more clear, you can try to type “Apple” in the Search bar, and the first result that is going to appear is the Apple’s website.The same goes for keywords like “style”, ‘’6pm’’ and many more.

That only shows how important is to have a keyword in your domain name…if it is available of course.

2.Titles

Page or post titles are also very important. Again, to explain it easier, you can type the sentence “How to make a website” and check out the (organic) search results. Ones that have the mentioned sentence in the beginning of their title will appear first. The earlier in the title you start with the text you want to be found by, the higher the position you will have in the search results.

3. Images

Many marketers often neglect the images SEO optimization. In 2017, this is something you certainly shouldn’t underestimate!

If you search for “photoshop tricks” and go to “Images” section, the first result that will appear will have that keyword in its URL. So, not “IMG_001”,” Screenshoot_1” or something similar, but the titles relevant to the result you want to be found by in Google.

4. <h1> Title tags </h1>

One thing that you certainly shouldn’t forget when it comes to article formating are H1 and H2 titles.

Check out what happens when you type “What other fonts look like Google’s logo”: the first result that appears has Title “What Font Is The New Google Logo?”. If you open the post and inspect the title, you will see that it is the <h3> tag. So, don’t forget to optimize at least two or three title tags.

5. Meta Descriptions

Always remember that Google works in the favor of the searcher so if you want to be highly ranked you need to provide the best possible answer for him. More than that, you need to show your perfect answer to the reader as soon as he/she see’s the search results. Meta descriptions are there to help you!

Every time you write or edit Meta Description make sure that you check your rankings in incognito mode. Try to adjust your Meta Description (and the above mentioned Page Title) no matter how many times it takes, to stand out from other results.

Having difficulties to stand out? Try to add some special features or a unique call to action in your description.

6. Keywords… again

If you check any SEO guide you will see that mentioning keywords throughout the content is very important. Yes, we agree with that, but do keep in mind that it has to be done VERY naturally. Just remember that even if Google is ranking your content, humans are ones actually reading it! Since the upcoming year is (in SEO terms) all about being natural, there is not much to say than to add your keywords smoothly.

7. Mobile (and user) friendly website

A website that looks good on mobile devices and that can be navigated easily is considered ‘’a must’’ for several years now.

But the thing that many site owners really underestimate is the overall website look. Keep it user friendly, don’t just focus on the search engine! The readers shouldn’t get confused about the website’s niche, images should complement the topics, so just keep it simple.

Then again, with so many good designs out there, you can’t compete with a white background look, right? That’s why you certainly shouldn’t avoid good website builders that already have website templates suitable (and “user friendly”) for every niche.

8. Backlinking (new tactics)

Having backlinks from spammy websites and websites that aren’t relevant to your niche can only harm your SEO. But this is said too many times already, right? In 2017 you will still need backlinks, but it is getting very hard to get quality ones. Here are some useful tactics:

  • Use H.A.R.O. to generate high quality backlinks from different, but relevant, sources. One way is to post an interesting topic that will provide really informative answers and strategies. Use the answers for creating unique content that will both bring you readers and backlinks. Another, and even better way is to participate as a contributor. Find relevant topics to your niche and give quality answers that will certainly get published and provide you with a good, natural backlink.
  • Skyscraper Technique is also very easy to implement and most importantly, a technique that brings great results! Find already published, but link-worthy content, make it better and let the existing linkers know about it. Sounds too easy, right? Well, if you make sure that your content provides better and longer explanations, with more thorough examples, high quality images, etc. then the technique is quite easy.

  • Giveaways are a great way to get free links! Create a Freebie/Giveaway section on your website and participate in others. You will be surprised how much traffic you can generate this way.
  • Post job listings to ensure that good quality traffic comes to your website. People will spend some time on it when reading about your company before actually applying to the job.

9. Internal linking

In order to make it easier for Google to crawl through your content, and more importantly, to understand it better, don’t forget to create internal links. This will help Google understand that your content is related to the keyword you want to rank for. Link back to your Blog, News or any other section that has relevant topics to the anchor word.

Create a Sitemap page to make it even easier to show where every possible page can be found and how is it categorized.

10. The most important thing!

All these tips can help you rank better, but the most important thing is that you offer value to your visitors! You can optimize what you want, but you need to have a valuable content about a certain subject, some advice, tips, etc. Make sure you have enough readworthy pages on your website, so you can update them often. Creating a Blog section is always a good idea, so make sure you’ve implemented one as well. You can update it weekly (or even daily), share useful tips, strategies, new tactics, etc.

Of course, pages will depend on your website’s niche. Apart from F&Q, About page, Contact and Blog section, you can also add a Guide, News (from the niche), Tutorials etc. Try to be creative and to provide your readers with as much quality content as possible.

Don’t forget to add the Comments Section where you can communicate with your audience. Ask them about their opinion on a topic, but be also open to a critic or an advice.

Make sure the tone of your articles is suitable for your audience. Don’t go to formal if you are writing a travel blog, but keep it professional if you are a running a small business website.

…a quick sum up:

Whether you are a SEO beginner or a pro, in 2017 keep in handy this checklist:

Include your main keyword into the domain name, If it is not available, be creative.Start the title with the sentence you want to be found by:

  • Rename image URLs according to the keywords
  • Don’t forget H2 and H3 title tags (not only H1)
  • Answer the searcher’s question in the  Meta description
  • Keep the keywords natural
  • Design your website according to your niche
  • Use new and natural backlinking techniques
  • Do your internal linking homework
  • Create just valuable content and communicate with your audience

We hope that our article was helpful! Be persistent, patient and results will come.


Article Contributed by Ryan Camomile

How do you advertise your business? If you’re spending money on commercials or yellow book advertisements, you may be wasting your time. Social media has a more powerful influence than most other marketing platforms these days, with research showing that 90% of Americans adults have an active social media page of some kind. In the United States, 29% of social media users log in several times a day to check in with friends, post photos and opinions, and even to read up on their favorite businesses.

Social media has such an unparalleled reach and influence that companies who successfully market on these platforms enjoy a growing customer base. However, social media can be difficult to navigate and has its own set of unspoken rules, which is why business owners everywhere need to learn to be more social media savvy. This article teaches business owners to use social media to grow your brand. Here are a few things you should keep in mind when setting up social media pages and communicating with customers.

 

  • Understand the Platforms

 

From Twitter to Snapchat, there is a social media platform designed for the preferences of every user out there. Facebook is primarily a place where users can enjoy a friendly landing page completely dedicated to the business or owner, while Twitter gives business owners the chance to communicate directly with customers across the world in 140 characters or less. However, choosing the wrong platform can spell trouble for your business.

For example, if you have a clothing company that specializes in all of the latest and greatest styles, opting for a social media platform that isn’t picture-heavy could reduce interest in your brand. However, a social media platform that revolves around simple snaps, such as Instagram, could give your customers a quick glance at what to expect from your Spring line.

Before you choose a social media platform, think carefully about how you want to use your page. Do you want to use social media to answer comments or guest complaints, or do you want to offer a comfortable landing page that offers a touch of your company’s aesthetic? Whatever your goals may be, make sure that your social media page reflects your brand values, and proofread, proofread, proofread. Posting the wrong picture or saying the wrong thing on social media could do extensive damage to your brand value and brand image.

 

  • Research Your Target Audience

 

Another key consideration you is who you are trying to reach. Think about your target audience and what would be most helpful for them online. Do your homework and make use of online analytics to learn what your customers are doing online. Understand their likes, preferences and favorite activities. This will help you decide where you want to be seen online and what kind of social media presence you need to have.

Talk with your customers about what they would like to see online or how you could make their social media experience more enjoyable. Many businesses offer coupons, exclusive event information, or even online sales and giveawaysthrough social media to encourage clients to “Like” their pages or to mention their business in online comments.

 

  • Choose Your Talking Points Wisely

 

The kiss of death for many businesses is saying the wrong thing online for the world to see. Before you make any comments regarding local news stories, events, or even company promotions, think carefully about how your comments could be seen by people who aren’t familiar with your brand. Try to engage with customers in a friendly, professional, and fun way—and avoid any comment that could be construed as bigoted, offensive, or damaging in any way.

To choose your talking points wisely, look to businesses who use social media very successfully, such as The Merrymaker Sisters, Luxy Hair and Sweet Pure Honey. These companies became popular on social media because of their informal, entertaining, and engaging tone.

 

  • Hire A Professional To Monitor Social Media

 

If you want to make your company look irrelevant, simply set up a social media page and never log in again. Mismanaged social media can make your business look like a graveyard for unanswered questions and outdated advertisements, which is why it is so crucial for you to keep your social media page up to date. To make this process much easier, many business owners these days hire professional marketing companies to monitor and update their social media accounts, offering new information, answering customer questions, and commenting on news elements that could affect the industry. Using a team of marketing experts can also help you to use your social media page to its full potential—so that you can make your company more viable and interesting than ever before.

Author Bio

Ryan Camomile is a co-founder and the CEO of Infogenix, a web design, programming, and marketing company based in Orem, Utah. The company began in 1998 with Ryan as the sole web and graphic designer, but he also became interested in AdWords and Search Engine Optimization when he realized that there was more to developing a site for success on the internet than having an excellent design. He has now been an expert in the Design, SEO and PPC fields for over 15 years. He uses his diverse experience and unique perspective to help his clients’ projects and ideas to flourish.


Every 12 seconds, another American launches a new home-based business. These men and women start out with a dream, but it takes more than that vision to help their companies thrive. To build a successful home-based business, you’ll need the following essentials.

A Quiet, Separate Workspace

Establishing a quiet workspace in a low-traffic area is crucial for the success of any home-based business. You’ll find you’re better able to focus on your tasks when you’re far from the sounds of playing kids and blaring TVs. A separate workspace also gives any clients who visit you the privacy they deserve. When your home office is distinct from the areas you use for relaxing with your family, you’ll find it’s easier to achieve the work-life balance you need. Once you finish for the day, simply shut the door to switch gears to family time.

Good Lighting

A well-lit home office is a must-have. When your workspace is light and bright, you’ll see what you’re doing more easily so you can increase productivity and minimize the risk of eyestrain. But that isn’t the only benefit of good lighting. Bright lights also boost your mood, keep you awake, and reduce your risk of headaches.

Ideally, your home office should have a window that casts a lot of natural light. If you can’t find such a space, add sufficient manmade light sources. Warm lights make offices feel more comfortable and less harsh than cool lights. LEDs are the best manmade option. In addition to being cost-effective and environmentally friendly, LED lights can also boost workplace productivity by as much as 5 percent, according to research from Cornell University.

A Reliable Smartphone

Smartphone apps can assist you in all aspects of business operations, from communication and marketing to scheduling and accounts. Many leading applications won’t work on early smartphone models, though. Consider upgrading to an advanced device like the iPhone 6s Plus available on T-Mobile’s 4G LTE network when you launch your home-based business. This network is fast and offers wide coverage, so you can rely on it for smooth video conferencing over coffee at a café or responding to social media queries on the train.

Some people find themselves reaching for a smartphone throughout their workday, while others only use mobile devices while they’re out of the office. Whatever you choose, you’ll find that a smartphone will become a key tool for your home-based business.

A Powerful Laptop

Some experts say that a smartphone is the only tech tool you need to run a home-based business, but you’ll work more productively if you have a laptop as well. Composing emails, reports, and other documents is much easier on a laptop’s full-sized keyboard. The larger screen also helps minimize eyestrain. While a desktop computer offers similar perks, a laptop ensures that your files and documents are accessible on the go. This is ideal for business trips or whenever you need a change of scenery.

Make sure you choose a newer laptop that’s powerful enough to run the programs you regularly use. Graphic designers and other professionals who work with complex programs require more powerful laptops than those with simpler needs.

A Mighty Wi-Fi Router

A Wi-Fi router takes the information from your modem and delivers it to an internet-enabled device like a laptop or smartphone. It lets you share your internet connection with others, so the kids can use their tablets in their rooms while you’re working in the office.

The best Wi-Fi routers are built for streaming high-definition media. Choose these over cheaper alternatives if your family puts pressure on your connection with interactive games and streaming video.

Personalized Decorations

One of the greatest perks of working from home is having a workspace that you can call your own. Adding personalized decor with special meaning will help you feel more comfortable and happier in your office space. Think of potted plants on the desk and unique artwork or a favorite color on the walls. Choose decor carefully because too much clutter can negatively impact your performance.

With the right tools at your disposal, you can look forward to all the benefits that come from running a home-based business.



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